📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: The Walt Disney Company
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-Level (1-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing creative assets for Disney Plus social media to increase engagement and interest in the brand.
- Creating compelling messages and adapting content for various platforms while maintaining Disney+’s tone and identity.
- Collaborating with design teams to enhance copy and generate timely, relevant content.
- Monitoring digital and cultural trends to stay current and adapt copy based on performance metrics and audience feedback.
ASSUMPTION: This role requires strong creative writing skills, adaptability, and a deep understanding of social media platforms and audience dynamics.
📋 Key Responsibilities
✅ Develop creative assets for Disney Plus social media, including posts, threads, captions, and other formats, to increase engagement and interest in the brand.
✅ Adapt messaging for different platforms while maintaining Disney+’s tone and identity.
✅ Create engaging content for global premieres, local releases, and catalog titles, ensuring relevance and audience engagement.
✅ Collaborate with the design team to develop creatives that enhance the copy.
✅ Monitor digital and cultural trends to generate timely and relevant content.
✅ Adjust and optimize copy based on performance metrics and audience feedback.
✅ Coordinate with internal teams to ensure effective communication of launches and campaigns.
ASSUMPTION: The role requires strong communication skills, teamwork, and the ability to work in a fast-paced environment with quick changes.
🎯 Required Qualifications
Education: Degree in Communication, Advertising, or related fields.
Experience: 1-2 years of experience in creative copywriting for social media (ideally in entertainment, media, or agencies).
Required Skills:
- Advanced level of English.
- Strong conceptualization skills.
- Experience with social media management tools (Sprinklr, Hootsuite, etc.) and metric analysis is a plus.
- Advanced proficiency in Microsoft Word.
- Deep knowledge of social media platforms and content formats.
- Ability to write in various tones and styles.
- Creativity to transform premiere and catalog content into compelling messages for the audience.
- Ability to work in a fast-paced environment and adapt to quick changes.
- Passion for entertainment and knowledge of the Disney+ ecosystem.
Preferred Skills:
- Experience with metric analysis tools.
- Fluency in Spanish.
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative copywriting skills and understanding of social media trends.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Buenos Aires, Argentina, is approximately ARS 70,000 - 100,000 per month, based on experience and market standards. ASSUMPTION: This estimate is based on industry-standard salary ranges for entry-level copywriter roles in the marketing sector in Buenos Aires.
Benefits:
- Health insurance and retirement plans.
- Discounts on Disney products and services.
- Opportunities for professional development and growth.
Working Hours: Full-time position with standard office hours, Monday through Friday. Occasional flexibility may be required to accommodate project deadlines.
📌 Applicant Insights
🔍 Company Context
Industry: The Walt Disney Company operates in the entertainment industry, focusing on creating world-class stories and experiences for every member of the family. With operations in more than 40 countries, Disney's employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
Company Size: The Walt Disney Company has over 10,000 employees worldwide, providing a large and diverse work environment. ASSUMPTION: This size allows for ample opportunities for collaboration, growth, and exposure to various aspects of the entertainment industry.
Founded: The Walt Disney Company was founded in 1923 by Walt Disney and has since grown into a leading diversified international family entertainment and media enterprise.
Company Description:
- Disney Entertainment: Responsible for creating and delivering compelling content across various platforms, including Disney+, Hulu, and ESPN+.
- ESPN: Focuses on sports programming, production, and distribution.
- Disney Parks, Experiences and Products: Encompasses Disney's theme parks, resorts, cruise lines, and consumer products.
Company Specialties:
- Storytelling and content creation.
- Theme park operations and management.
- Media distribution and licensing.
- Consumer products and merchandise.
Company Website: Disneyland Paris
ASSUMPTION: The provided company description and specialties are based on Disneyland Paris' LinkedIn profile, as the company's global headquarters are located in Burbank, California, and may have different specialties and focus areas.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Copywriter will report directly to the Social Engagement & Content Marketing team within the LATAM Marketing department. ASSUMPTION: This structure allows for close collaboration with other marketing teams and ensures that the copywriter's work aligns with the brand's overall strategy.
Work Arrangement: On-site, with the possibility of occasional remote work to accommodate project needs or personal circumstances. ASSUMPTION: This arrangement allows for better collaboration with the design team and other internal stakeholders.
Growth Opportunities:
- Advancement within the marketing department, such as promotions to Senior Copywriter or Content Marketing Manager.
- Expansion into other areas of the company, such as theme park operations or consumer products.
- International assignments or relocation opportunities, as Disney operates in multiple countries worldwide.
ASSUMPTION: Growth opportunities will depend on the candidate's performance, initiative, and the company's organizational needs.
🌍 Location & Work Environment
Office Type: The Walt Disney Company's office in Buenos Aires is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): ARG - Chile 1180, Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Buenos Aires offers a wide range of entertainment, dining, and recreational options, making it an attractive place to live and work.
Work Schedule: Standard office hours, Monday through Friday, with occasional flexibility required to accommodate project deadlines.
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong emphasis on creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager.
- In-person or virtual interview with the marketing team.
- Final interview with the department head or a panel of stakeholders.
Key Assessment Areas:
- Creativity and writing skills.
- Understanding of social media platforms and audience dynamics.
- Adaptability and ability to work in a fast-paced environment.
- Teamwork and collaboration skills.
Application Tips:
- Tailor your resume and cover letter to highlight your creative copywriting skills and experience with social media management tools.
- Prepare a portfolio showcasing your best work, including examples of creative copy for social media platforms.
- Be prepared to discuss your understanding of Disney's brand and the Disney+ ecosystem during the interview.
ATS Keywords: Creative Copywriting, Social Media Management, Content Creation, Team Collaboration, Digital Marketing, Trend Monitoring, Metric Analysis, Conceptualization, Adaptability, Communication, Engagement Strategies, Audience Understanding, Creativity, Passion for Entertainment, Microsoft Word Proficiency, Social Media Knowledge
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the company's organizational structure.
🛠️ Tools & Technologies
- Social media management tools (Sprinklr, Hootsuite, etc.).
- Microsoft Word.
- Design software (e.g., Adobe Creative Suite, Sketch, Figma) for collaboration with the design team.
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and the candidate's role within the team.
👔 Cultural Fit Considerations
Company Values:
- Innovation.
- Quality.
- Storytelling.
- Optimism.
- Decency.
- Empowerment.
Work Style:
- Collaborative and team-oriented.
- Fast-paced and dynamic.
- Focused on creativity and innovation.
- Data-driven and results-oriented.
Self-Assessment Questions:
- How do you align with Disney's core values, particularly storytelling and innovation?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach adapting your writing style to different platforms and audiences?
ASSUMPTION: Candidates should assess their fit with Disney's company culture and values, as well as their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Keeping up with the fast pace of social media trends and audience preferences.
- Balancing multiple projects and deadlines simultaneously.
- Adapting to quick changes in project requirements or priorities.
- Working with a diverse range of internal stakeholders and teams.
ASSUMPTION: These challenges can be overcome through strong communication skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position places a stronger emphasis on social media management and audience engagement.
- Industry-specific context: The entertainment industry is highly competitive and dynamic, requiring constant innovation and adaptation.
- Career path comparison: Entry-level copywriter roles can lead to promotions within the marketing department or expansion into other areas of the company.
ASSUMPTION: Candidates should research similar roles and industry trends to better understand the unique aspects of this position and the entertainment industry as a whole.
📝 Sample Projects
- Developing a social media campaign for the launch of a new Disney+ original series, including platform-specific content and engagement strategies.
- Creating a series of posts celebrating the anniversary of a classic Disney film, showcasing its enduring appeal and relevance to modern audiences.
- Adapting a popular meme or viral trend to create engaging, on-brand content for Disney's social media channels.
ASSUMPTION: These sample projects are intended to illustrate the types of creative challenges the copywriter may face in this role and are not exhaustive or prescriptive.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Disney+ in the LATAM region?
- What are the most significant challenges facing the social media team in the coming months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its employees, particularly within the marketing department?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how will my work be evaluated against these metrics?
- How does the company foster a culture of innovation and creativity within its marketing teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your creative copywriting skills and experience with social media management tools.
- Prepare a portfolio showcasing your best work, including examples of creative copy for social media platforms.
- Be prepared to discuss your understanding of Disney's brand and the Disney+ ecosystem during the interview.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
