Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Aspen Hospitality

🔹 Location: Aspen, Colorado

🔹 Job Type: Full-time

🔹 Category: Hospitality & Tourism

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing the brand voice of Limelight Hotels across all consumer-facing and internal communication channels
• Crafting emotionally resonant, on-brand copy that enhances the guest experience and drives engagement
• Supporting the Brand Marketing team by creating copy for seasonal campaigns, new property launches, and operational messaging
• Collaborating with designers, creative directors, and marketers to ensure cohesive alignment between copy and visual assets
• Providing written support for editorial and storytelling initiatives that extend the Limelight brand into lifestyle, culture, and community

ASSUMPTION: This role requires a strong understanding of brand voice development, storytelling structures, and marketing channels to create effective copy that resonates with audiences.

📋 Key Responsibilities

✅ Write and edit clear, brand-aligned copy for seasonal campaigns, hotel openings, website content, social media, email, paid media, and in-property materials

✅ Support the development and maintenance of Limelight Hotels’ voice system, including tone guidelines, linguistic palettes, and seasonal language shifts

✅ Collaborate with designers, creative directors, and marketers to ensure cohesive alignment between copy and visual assets across all brand communications

✅ Develop messaging for guest-facing materials such as room descriptions, menus, confirmations, signage, and service touchpoints

✅ Contribute to the naming of packages, F&B concepts, events, and property experiences in partnership with the brand and marketing teams

✅ Provide written support for editorial and storytelling initiatives that extend the Limelight brand into lifestyle, culture, and community

✅ Support internal communication needs, including writing for leadership, internal campaigns, and operational communications

✅ Participate in creative reviews and cross-functional meetings to present copy direction, gather feedback, and align on messaging strategy

✅ Maintain project organization, version control, and copy consistency using brand tools and platforms such as Airtable and Figma

✅ Review and edit third-party or partner content for brand tone and language accuracy

✅ Provide guidance to internal teams and external partners to ensure consistent tone and messaging across platforms

✅ Other duties as assigned

ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to manage multiple priorities and deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field is required

Experience: A minimum of 5 years of professional copywriting experience is required, with experience in hospitality, lifestyle, travel, fashion, or editorial brands preferred

Required Skills:

• Proven experience developing brand voice, campaign messaging, and cross-platform storytelling
• Knowledge of storytelling structures, editorial frameworks, and brand voice development
• Knowledge of hospitality guest experience touchpoints, including in-room, digital, and service-related messaging
• Knowledge of marketing channels and how copy performs across email, social media, paid media, and web platforms
• Knowledge of brand standards and editorial style guides for consistent tone and message delivery
• Skill in writing copy that adapts across tone and format: brand films, paid headlines, operational messaging, and lifestyle content
• Skill in collaborating with cross-functional creative and marketing teams in a fast-paced environment
• Skill in using digital tools such as Figma, Airtable, Microsoft Office, and cloud-based workflow platforms
• Skill in naming, tagline development, and building scalable copy systems for campaigns and platforms
• Skill in editing, proofreading, and version control across multiple projects

Preferred Skills:

• Prior experience working in the hospitality industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their copywriting skills and experience in hospitality or related industries will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $64,000 to $87,000 annually. Actual pay will be dependent on budget and experience; all salaried roles are eligible for bonus.

Benefits:

• Health, Dental, and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes
• Other company perks

Working Hours: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is based on industry standards for copywriting roles in the hospitality industry, with consideration for the required experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality & Tourism

Company Size: 11-50 employees

Founded: 2020

Company Description:

• Aspen Hospitality, a division of Aspen One, owns and operates a portfolio of hotels and residences that currently consists of The Little Nell, Limelight Hotels, and other properties in Aspen, Colorado, Ketchum, Idaho, and Denver, Colorado
• The company also owns and operates the Aspen Mountain Club and Snowmass Mountain Club
• Aspen One leverages its influence across all of its business units to advance climate action, community engagement, and racial justice

Company Specialties:

• Hotel and resort management
• Luxury hospitality
• Brand development and marketing

Company Website: www.aspenhospitality.co

ASSUMPTION: Aspen Hospitality is a growing company with a focus on luxury hospitality and brand development, offering opportunities for career growth and development within the industry.

📊 Role Analysis

Career Level: Mid-level to senior copywriter role, with potential for growth and advancement within the company

Reporting Structure: Reports directly to the Senior Manager, Brand Marketing

Work Arrangement: On-site, full-time position with a flexible work schedule that may require evenings and weekends as needed

Growth Opportunities:

• Potential for advancement within the company, such as senior copywriter or brand manager roles
• Opportunities to work on diverse projects and campaigns, expanding skills and expertise
• Chance to contribute to the development and maintenance of the company's brand voice and messaging strategy

ASSUMPTION: This role offers a unique opportunity for a copywriter to make a significant impact on the company's brand and marketing efforts, with potential for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Upscale, luxury hotel and resort environment

Office Location(s): Aspen, Colorado

Geographic Context:

• Aspen is a popular ski destination with a high cost of living and a seasonal workforce
• The company's properties are located in scenic, high-altitude mountain settings
• Aspen has a vibrant arts and culture scene, with numerous events and attractions throughout the year

Work Schedule: Full-time, typically Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on delivering high-quality, on-brand copy that enhances the guest experience and drives engagement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the senior manager and a member of the marketing team
• Final interview with the senior manager and/or other stakeholders

Key Assessment Areas:

• Writing samples and portfolio review
• Brand voice and messaging assessment
• Cultural fit and alignment with company values
• Problem-solving and strategic thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best copywriting samples, showcasing your range and versatility as a writer
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively in a fast-paced environment

ATS Keywords: Copywriter, Brand Voice, Storytelling, Marketing, Collaboration, Editing, Hospitality, Guest Experience, Messaging Strategy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing skills, brand voice development, and cultural fit within the company.

🛠️ Tools & Technologies

• Figma
• Airtable
• Microsoft Office
• Cloud-based workflow platforms
• Project management tools

ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required, as the company provides training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Excellence in all we do
• Genuine hospitality and warmth
• Integrity and respect
• Community and sustainability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and detail-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating high-quality, on-brand copy that enhances the guest experience?
• Do you have a strong understanding of brand voice development and messaging strategy?
• Are you comfortable working with a diverse range of stakeholders and teams?

ASSUMPTION: Candidates who are a strong cultural fit for the company will demonstrate a passion for luxury hospitality, a commitment to excellence, and a collaborative work style that aligns with the company's values.

⚠️ Potential Challenges

• The work environment can be fast-paced and demanding, with tight deadlines and high expectations for quality and creativity
• The cost of living in Aspen is high, which may present financial challenges for some candidates
• The seasonal nature of the hospitality industry may impact workload and job security
• The company's focus on luxury hospitality may require candidates to adapt to a high-end, upscale work environment

ASSUMPTION: Candidates should be prepared to work in a fast-paced, dynamic environment and manage multiple priorities and deadlines effectively.

📈 Similar Roles Comparison

• This role is similar to a Senior Copywriter or Brand Manager position in a luxury hospitality company, with a focus on brand voice development and messaging strategy
• Compared to other copywriting roles in the hospitality industry, this position offers a unique opportunity to work on a diverse range of projects and campaigns, with potential for career growth and development
• Career paths for this role may include advancement to senior copywriter, brand manager, or marketing director positions within the company or related industries

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path in the hospitality industry.

📝 Sample Projects

• Developing a comprehensive brand voice guide for Limelight Hotels, including tone guidelines, linguistic palettes, and seasonal language shifts
• Crafting on-brand copy for a new property launch, including website content, marketing materials, and in-property signage
• Creating operational messaging for guest-facing materials, such as room descriptions, menus, confirmations, and service touchpoints

ASSUMPTION: These sample projects demonstrate the range and versatility of the copywriting skills required for this role, as well as the opportunity to work on high-impact, strategic initiatives.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term brand strategy and marketing goals?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its copywriting team?
• What are the most challenging aspects of working in a fast-paced, luxury hospitality environment?
• How does the company foster a culture of collaboration and teamwork among its marketing and creative teams?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your best copywriting samples, showcasing your range and versatility as a writer
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively in a fast-paced environment
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.