Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Epignosis

🔹 Location: Athens, Greece (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Remote from Greece, US, UK, or Cyprus)

🚀 Job Overview

Key aspects of this role include:

• Crafting persuasive copy for various marketing channels to drive engagement and conversions
• Collaborating with the marketing team to strategize and execute campaigns
• Optimizing copy performance based on feedback and data insights
• Editing and refining content to ensure clarity and alignment with Epignosis' tone of voice

ASSUMPTION: This role requires a strong focus on results-driven writing and a proactive mindset to thrive in a high-performing marketing team.

📋 Key Responsibilities

✅ Write high-impact copy for Google Ads, landing pages, and email campaigns

✅ Edit and refine content to ensure clarity, consistency, and alignment with Epignosis' tone of voice

✅ Create or follow briefs to deliver high-quality content

✅ Contribute to brainstorming sessions and campaign strategies

✅ Optimize performance by using feedback and data insights

ASSUMPTION: This role requires a strong portfolio with copy that converts, engages, and aligns with different stages of the customer journey.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 3-5 years of professional copywriting experience, preferably in a B2B environment

Required Skills:

• Excellent English writing, editing, and proofreading skills (Native English speaker is a plus)
• Strong research skills to understand audience pain points, motivations, and industry nuances
• Experience with SEO principles and their application in copywriting
• Excellent time management and organizational skills
• Collaborative and proactive mindset with a team player attitude

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with marketing automation tools

ASSUMPTION: Candidates with a strong portfolio showcasing their ability to create copy that converts, engages, and aligns with different stages of the customer journey will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on experience and market standards for mid-level copywriters in Greece)

Benefits:

• Competitive compensation packages
• Private health insurance plan
• Meal allowance
• Complimentary meals at the office
• Access to in-house blood bank
• Professional development initiatives
• Gorgeous office space or hybrid work options
• Vibrant working environment
• Work/life balance

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days in the office, rest remote)

ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level copywriters in Greece. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically eLearning and Learning Management Systems (LMS)

Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and collaboration

Founded: 2012, with a decade of experience in the eLearning industry

Company Description:

• Epignosis builds workplace learning software, enabling over 70,000 teams worldwide to offer training to millions of people
• Portfolio includes TalentLMS, eFront, TalentCards, and TalentHR, catering to organizations of any size
• Competes with world's top eLearning solutions and aims to become the world's #1 learning tech company

Company Specialties:

• eLearning
• LMS
• LCMS
• Talent Learning Management System
• Virtual Learning
• Learning Assessment
• Enterprise Learning
• Enterprise LMS
• SaaS
• Learning Technologies
• Online Training
• Computer Software
• Corporate Software
• Business Software

Company Website: http://epignosishq.com/

ASSUMPTION: Epignosis offers a dynamic and innovative work environment, with a focus on empowering and managing talent within organizations.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Hybrid (2-3 days in the office, rest remote)

Growth Opportunities:

• Potential career progression to Senior Copywriter or Marketing Manager roles
• Chance to work on products that positively impact millions globally
• Opportunities for professional development and skill enhancement

ASSUMPTION: This role offers a unique opportunity for mid-level copywriters to grow within a successful, global learning tech company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in Athens, Greece, and other global locations

Office Location(s): Athens, Greece; San Francisco, California, US; Hicksville, New York, US; London, England, UK

Geographic Context:

• Athens, Greece: A vibrant, historic city with a thriving tech industry and a Mediterranean climate
• San Francisco, California, US: A global tech hub with a diverse culture and mild climate
• Hicksville, New York, US: A suburban area with easy access to New York City's cultural attractions
• London, England, UK: A global financial and cultural center with a diverse population and rich history

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days in the office, rest remote)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to choose the work environment that suits them best.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Writing test or assignment
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Writing skills and portfolio quality
• Understanding of Epignosis' products and target audience
• Cultural fit and alignment with company values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase your portfolio with examples of copy that converts, engages, and aligns with different stages of the customer journey
• Prepare for the writing test or assignment by researching Epignosis' products and target audience
• Follow up after the interview with a thank-you note expressing your enthusiasm for the opportunity

ATS Keywords: Copywriter, B2B, Marketing, Advertising, SEO, Google Ads, Landing Pages, Email Campaigns, Editing, Proofreading, Collaboration, Proactive Mindset, Hybrid Work, Remote Work, Greece, US, UK, Cyprus

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to improve their chances of being shortlisted for the role.

🛠️ Tools & Technologies

• Content Management Systems (CMS)
• Marketing Automation Tools
• SEO Tools
• Project Management Software

ASSUMPTION: Familiarity with relevant tools and technologies is not required but may be an advantage for candidates.

👔 Cultural Fit Considerations

Company Values:

• Empathy
• Integrity
• Diversity & Inclusion
• Simplicity

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a collaborative, high-performing team environment?
• Are you results-driven and proactive in your approach to work?
• Are you open to feedback and willing to adapt your work based on input from others?

ASSUMPTION: Candidates who align with Epignosis' company values and work style will be a strong fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Adapting to a fast-paced, dynamic work environment
• Working remotely and balancing in-office collaboration with independent work
• Keeping up with industry trends and best practices in copywriting and marketing

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on copywriting and requires a strong portfolio showcasing the candidate's ability to create copy that converts, engages, and aligns with different stages of the customer journey
• In the B2B eLearning industry, this role offers a unique opportunity to work on products that positively impact millions of users globally
• Career progression in Epignosis may lead to Senior Copywriter or Marketing Manager roles, with opportunities for professional development and skill enhancement

ASSUMPTION: Candidates should research similar roles in the B2B eLearning industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing a series of Google Ads campaigns to promote Epignosis' TalentLMS product, targeting specific industries and job roles
• Creating engaging and persuasive landing pages for TalentCards, highlighting the product's unique features and benefits for deskless workers
• Writing a series of email campaigns to onboard new users of eFront, providing valuable content and resources to help them get started with the platform

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role. Actual projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Epignosis support the professional development and growth of its employees?
• What is the company culture like, and how does this role contribute to maintaining that culture?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Epignosis approach work-life balance, and what support is available to help employees maintain a healthy work-life balance?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's products.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your ability to create copy that converts, engages, and aligns with different stages of the customer journey
• Follow up after the interview with a thank-you note expressing your enthusiasm for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.