Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Spiralyze

🔹 Location: Remote Philippines (Manila)

🔹 Job Type: Full-Time

🔹 Category: Copywriting

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Creating compelling copy that engages and converts using CRO principles
• Conducting thorough research to understand complex product functionality
• Crafting attention-grabbing headlines and convincing bullet points
• Working closely with the Head of Copywriting and collaborating with cross-functional teams
• Continuously learning and improving writing skills through feedback and training

ASSUMPTION: This role requires a strong focus on writing and attention to detail, with a willingness to learn and adapt to new concepts quickly.

📋 Key Responsibilities

✅ Create compelling copy that engages and converts using CRO principles

✅ Conduct thorough research to understand complex product functionality and features

✅ Craft attention-grabbing headlines, convincing bullet points, and other persuasive copy

✅ Create several copy variants for A/B testing and implement winning versions on clients' websites

✅ Collaborate with cross-functional teams, including designers, developers, and project managers

✅ Continuously learn and improve writing skills through feedback and training

ASSUMPTION: This role involves a high degree of creativity and requires the ability to work independently and within a team.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in English, English literature, technical communications, or other related fields

Experience: Entry to mid-level experience in copywriting or a related field (no industry experience required)

Required Skills:

• Exceptional writing skills and attention to detail
• Strong ability to grasp technical jargon and communicate complex ideas simply
• Superior written and verbal communication skills
• Highly coachable and adaptable to feedback and new concepts
• Ability to work full-time and overlap with EST from 8 AM to 12 PM
• Fluency in English or native English speaker

Preferred Skills:

• Previous experience in A/B testing and CRO principles
• Familiarity with SEO best practices
• Experience working remotely in a global team

ASSUMPTION: While industry experience is not required, a strong foundation in writing and communication skills is essential for success in this role.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 50,000 per month (industry standard for entry to mid-level copywriters in Manila)

Benefits:

• Competitive salary
• Excellent career opportunities at a global company
• Internal and external training courses
• 20 days of paid vacation plus holidays
• Technology reimbursement

Working Hours: Full-time, with a requirement to overlap with EST from 8 AM to 12 PM

ASSUMPTION: The salary range is based on industry standards for entry to mid-level copywriters in Manila, Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Spiralyze is a global technology company specializing in conversion rate optimization and A/B testing. They work with clients across various industries to improve their website performance and user experience.

Company Size: Spiralyze is a mid-sized company with a team of over 50 employees, providing a collaborative and dynamic work environment.

Founded: Spiralyze was founded in 2015, with a mission to help businesses make data-driven decisions to improve their online presence and conversions.

Company Description:

• Spiralyze is a global technology company that specializes in conversion rate optimization and A/B testing
• Their team consists of experts in data analysis, user experience, and web development
• They work with clients across various industries to improve website performance and user experience

Company Specialties:

• Conversion Rate Optimization (CRO)
• A/B Testing
• Web Analytics
• User Experience (UX) Design
• Data Analysis

Company Website: https://spiralyze.com/

ASSUMPTION: Spiralyze's focus on data-driven decisions and continuous improvement creates an environment that values analytical thinking and attention to detail.

📊 Role Analysis

Career Level: Entry to Mid-Level. This role offers an excellent opportunity for recent graduates or early-career copywriters to gain experience in a global company.

Reporting Structure: The Copywriter will report directly to the Head of Copywriting and collaborate with cross-functional teams, including designers, developers, and project managers.

Work Arrangement: This role is fully remote, with a requirement to overlap with EST from 8 AM to 12 PM. Employees can expect a flexible work environment with opportunities for remote work and internal training.

Growth Opportunities:

• Advancement to Senior Copywriter or Team Lead roles
• Expansion into related fields, such as UX writing or content strategy
• Opportunities to work on diverse projects for clients across various industries

ASSUMPTION: Spiralyze's focus on employee growth and development creates opportunities for Copywriters to advance their careers within the company.

🌍 Location & Work Environment

Office Type: Fully Remote. Spiralyze does not have a physical office in Manila, and employees are expected to work remotely.

Office Location(s): N/A

Geographic Context:

• Manila is the capital city of the Philippines, with a population of over 13 million people
• The city is known for its vibrant culture, historic landmarks, and bustling nightlife
• Manila has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year

Work Schedule: Full-time, with a requirement to overlap with EST from 8 AM to 12 PM. Employees can expect a flexible work environment with opportunities for remote work and internal training.

ASSUMPTION: Working remotely for Spiralyze offers employees the flexibility to balance their personal and professional lives while collaborating with a global team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the Head of Copywriting
• Writing test or case study assignment
• Final interview with the Head of Copywriting and/or other team members

Key Assessment Areas:

• Writing skills and attention to detail
• Ability to grasp technical jargon and communicate complex ideas simply
• Creativity and problem-solving skills
• Adaptability and willingness to learn
• Cultural fit and alignment with Spiralyze's values

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills and attention to detail
• Provide examples of your previous work, such as blog posts, articles, or marketing materials
• Demonstrate your understanding of CRO principles and A/B testing in your application materials
• Prepare for interview questions that assess your writing skills, creativity, and problem-solving abilities

ATS Keywords: Copywriter, CRO, A/B testing, conversion rate optimization, writing, attention to detail, technical communication, English, Manila

ASSUMPTION: Spiralyze's hiring process is designed to assess candidates' writing skills, creativity, and cultural fit, with a focus on finding the right candidate for their team.

🛠️ Tools & Technologies

• Google Docs or Microsoft Word for writing and collaboration
• Project management tools, such as Asana or Trello, for task tracking and team communication
• Analytics tools, such as Google Analytics or Adobe Analytics, for data analysis and reporting
• CRO and A/B testing tools, such as Optimizely or VWO, for creating and managing tests

ASSUMPTION: Spiralyze's tools and technologies are designed to facilitate collaboration, communication, and data-driven decision-making within the team.

👔 Cultural Fit Considerations

Company Values:

• Data-driven: We make decisions based on data and continuous testing
• Collaborative: We work together to achieve our goals
• Adaptable: We embrace change and continuously learn and improve
• Creative: We think outside the box and challenge the status quo

Work Style:

• Remote-friendly: We offer flexible work arrangements and support remote work
• Dynamic: We work in a fast-paced environment with diverse projects and clients
• Collaborative: We value teamwork and open communication

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and collaborating with a global team?
• Do you have a strong attention to detail and a passion for crafting compelling copy?
• Are you open to feedback and willing to learn and improve your skills?

ASSUMPTION: Spiralyze's company culture values data-driven decision-making, collaboration, adaptability, and creativity, creating an environment that supports continuous learning and growth.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining work-life balance and staying motivated
• The role may require working on multiple projects simultaneously, with tight deadlines
• Candidates may need to adapt to a fast-paced, dynamic work environment with diverse clients and projects
• The role may require working with technical jargon and complex product functionality

ASSUMPTION: Spiralyze's remote work environment and dynamic project portfolio present unique challenges that candidates should be prepared to address.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position focuses on conversion rate optimization and A/B testing, requiring a strong understanding of data-driven decision-making
• Spiralyze's global team offers opportunities to work with diverse clients and collaborate with experts in various fields
• This role offers a unique opportunity for early-career copywriters to gain experience in a global company and grow their careers within the organization

ASSUMPTION: This role offers a unique blend of copywriting and data-driven decision-making, with opportunities for growth and collaboration within a global team.

📝 Sample Projects

• Creating persuasive copy for an e-commerce website's homepage, product pages, and checkout process to improve conversion rates
• Conducting A/B tests on call-to-action (CTA) buttons, headlines, and other website elements to optimize user engagement and conversions
• Developing a content strategy for a SaaS company's blog, focusing on SEO best practices and thought leadership to drive organic traffic and lead generation

ASSUMPTION: These sample projects illustrate the diverse and data-driven nature of the Copywriter role at Spiralyze, with a focus on continuous testing and improvement.

❓ Key Questions to Ask During Interview

• How does Spiralyze approach A/B testing and conversion rate optimization for clients?
• What opportunities are there for professional development and growth within the company?
• How does the team collaborate and communicate in a remote work environment?
• What are the most challenging aspects of working as a Copywriter at Spiralyze?
• How does Spiralyze support work-life balance for remote employees?

ASSUMPTION: These interview questions are designed to assess the company's approach to data-driven decision-making, professional development, remote work, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing skills, attention to detail, and understanding of CRO principles
• Prepare a portfolio or examples of your previous work that demonstrate your creativity and problem-solving skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.