Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Blue Nile

🔹 Location: Seattle, WA (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Mid-Level (5+ years)

🔹 Remote Status: Hybrid (On-site 2-3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling brand-appropriate copy for various customer-facing materials
• Collaborating with cross-functional teams to develop new content ideas
• Ensuring consistency in messaging and optimizing website content for user experience
• Working closely with internal partners and designers to maintain brand voice and style

ASSUMPTION: This role requires a strong portfolio showcasing writing talent and a passion for varied types of writing assignments. The hybrid nature of the role allows for flexibility while maintaining a collaborative office environment.

📋 Key Responsibilities

✅ Write compelling brand-appropriate copy for website content, product descriptions, email campaigns, social media posts, and digital ads

✅ Generate, ideate, and present clear ideas and concepts that connect directly to an approved marketing strategy and creative direction

✅ Collaborate with merchandising and marketing teams to create accurate and persuasive product information that highlights Blue Nile's unique offerings and benefits

✅ Contribute to the creation of email campaigns, online ads, and other marketing materials that align with the overall brand strategy and business objectives

✅ Help optimize website content to improve the user experience and drive conversions, ensuring all messaging aligns with Blue Nile’s tone and style

✅ Ensure consistency in messaging across all digital and print materials, maintaining the brand voice and messaging standards

✅ Stay informed on industry trends, competitor messaging, and customer preferences to continuously improve content and ensure it resonates with the target audience

✅ Collaborate with cross-functional teams to brainstorm and develop new content ideas that support marketing campaigns and drive customer engagement

✅ Translate business requirements, user needs, and technical requirements into solutions that are enticing and emotionally engaging

ASSUMPTION: This role requires strong writing skills and the ability to adapt to different types of writing assignments. The ideal candidate will be comfortable working with various teams and collaborating on projects that span multiple channels.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 5+ years of experience working in e-commerce or with similar brands

Required Skills:

• Strong portfolio of projects that showcases writing talent and passion for varied types of writing assignments
• Ability to work closely with internal partners and designers
• Ability to collaborate with cross-functional teams, including developers and marketing specialists
• Well-organized, responsible, and dedicated, with the ability to work on multiple projects and deliver refined solutions efficiently
• Autonomous self-starting characteristics with excellent time management skills
• Proficiency with Microsoft Office Suite, Figma, and Asana
• Strong writing ability: Passion for varied types of writing assignments from short pithy headlines to promotionally focused emails to engaging longform editorial

Preferred Skills:

• Brand voice: Keen observer of language with a demonstrated talent for following brand voice guidelines and knowing when to flex voice appropriately in different situations
• Collaboration: Problem-solving and brainstorming are part of your DNA. You enjoy partnering with design counterparts and partners in different teams across the company
• Customer-Centric: You enjoy working collaboratively with UX partners to create an optimal customer experience through clear and compelling language
• Multi-Tasker: Well-organized, responsible, and dedicated, with the ability to work on multiple projects and deliver refined solutions efficiently
• Relationship-Builder: Supportive of people on other teams and interested in developing relationships that help to make work fun and projects successful

ASSUMPTION: While not explicitly stated, a strong understanding of the jewelry industry and familiarity with e-commerce platforms would be beneficial for this role. Additionally, experience with content management systems (CMS) and SEO best practices would be a plus.

💰 Compensation & Benefits

Salary Range: $78,000 - $95,000 per year. Final pay rate shall be determined and is based on experience and qualifications.

Benefits:

• Paid time off
• Medical, Dental, Vision, and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Working Hours: Full-time (40 hours per week) with flexible scheduling and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is based on industry standards for mid-level copywriter roles in the Seattle area. Benefits are subject to change and may vary depending on the employee's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Blue Nile is a leading online retailer of certified diamonds, engagement rings, and fine jewelry, operating in the competitive retail and e-commerce sectors.

Company Size: Blue Nile has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Blue Nile was founded in 1999 and has since become a well-established player in the online jewelry market.

Company Description:

• Blue Nile is committed to providing a superior customer experience, extraordinary value, and industry-leading product quality and style.
• The company offers thousands of GIA and AGSL certified diamonds and provides guidance and education to help customers choose the perfect piece.
• Blue Nile has been named Forbes Favorite Online Jeweler every year since 2000 and has been a part of over 500,000 proposals.

Company Specialties:

• eCommerce
• Retail
• Diamonds
• Jewelry
• Education and Guidance

Company Website: http://www.bluenile.com

ASSUMPTION: Blue Nile's focus on customer experience, quality, and value sets it apart in the competitive online jewelry market. The company's commitment to education and guidance helps customers make informed decisions when choosing their perfect piece.

📊 Role Analysis

Career Level: Mid-level (5+ years of experience)

Reporting Structure: This role reports directly to the Brand Strategist and collaborates with various teams, including merchandising, marketing, design, and UX.

Work Arrangement: Hybrid (2-3 days on-site per week, with the remainder of the workweek being remote)

Growth Opportunities:

• Expanding writing skills and expertise across various channels and platforms
• Developing leadership skills through collaboration and mentoring opportunities
• Gaining experience in brand strategy and creative direction
• Potential career progression into senior or management roles within the marketing department

ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a collaborative office environment, fostering growth and development opportunities.

🌍 Location & Work Environment

Office Type: Blue Nile's Seattle office is a creative studio that fosters collaboration and innovation.

Office Location(s): 135 W 50th St, New York, NY 10019, US (with a creative studio in Seattle, WA)

Geographic Context:

• Seattle, WA is known for its vibrant tech industry, natural beauty, and diverse culture.
• The city offers a high quality of life, with numerous outdoor activities, arts, and entertainment options.
• Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The Seattle office provides a collaborative and creative work environment that encourages innovation and teamwork. The hybrid work arrangement offers flexibility while maintaining a strong connection to the company's culture and values.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the brand strategy team
• Final interview with the creative director

Key Assessment Areas:

• Writing samples and portfolio review
• Cultural fit and alignment with Blue Nile's values
• Problem-solving and brainstorming skills
• Collaboration and teamwork abilities

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills, industry experience, and passion for storytelling.
• Include a portfolio of your best work, showcasing your versatility and creativity in various writing assignments.
• Prepare for behavioral and scenario-based interview questions that focus on your problem-solving, collaboration, and adaptability skills.
• Research Blue Nile's brand, values, and company culture to demonstrate your enthusiasm and fit for the role.

ATS Keywords: Copywriter, Brand Voice, Content Creation, E-commerce, Marketing, Storytelling, Customer Experience, Collaboration, Problem-Solving, Microsoft Office Suite, Figma, Asana

ASSUMPTION: Blue Nile's interview process is designed to assess candidates' writing skills, cultural fit, and ability to collaborate effectively with various teams. The company values strong communication and problem-solving skills, as well as a passion for storytelling and innovation.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Figma
• Asana
• Content Management Systems (CMS)
• SEO tools

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• As One Team: We work together to win
• Customer Obsessed: We passionately and transparently help our customers find their perfect piece
• Speed and Quality: We act with speed and attention to every detail
• Driven to Disrupt: Our curiosity, creativity, and willingness to test and learn drive our business

Work Style:

• Collaborative: We work closely with internal partners and designers to maintain brand voice and style
• Adaptable: We embrace a culture of adaptability and are comfortable working in a dynamic, innovative environment
• Customer-focused: We obsess about our customers and are passionate about providing each customer with an amazing experience

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your writing talent and passion for varied types of writing assignments?
• Are you comfortable working closely with internal partners and designers to maintain brand voice and style?
• Do you enjoy collaborating with cross-functional teams to brainstorm and develop new content ideas?
• Are you adaptable and comfortable working in a dynamic, innovative environment?
• Do you have a strong customer focus and a passion for providing amazing customer experiences?

ASSUMPTION: Blue Nile values candidates who align with their core values and work style. Applicants should assess their fit with the company's culture and be prepared to demonstrate their alignment with the company's mission and values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic environment
• Adapting to changes in brand voice, style, or strategy
• Collaborating effectively with various teams, including merchandising, marketing, design, and UX
• Staying informed on industry trends, competitor messaging, and customer preferences

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other copywriter positions in its focus on e-commerce and jewelry industry-specific content
• Blue Nile's emphasis on brand voice and customer experience sets it apart from other retailers and e-commerce platforms
• Career progression opportunities may vary depending on the company's size, industry, and specific role requirements

ASSUMPTION: Applicants should research Blue Nile's unique offerings, brand voice, and customer experience to understand how this role differs from similar positions in the industry.

📝 Sample Projects

• Developing a comprehensive brand voice guide for Blue Nile's digital channels
• Creating a series of engaging email campaigns to promote new product launches and seasonal collections
• Collaborating with the design team to create visually appealing and on-brand social media content

ASSUMPTION: These sample projects demonstrate the range of writing assignments and collaborative opportunities available in this role. Candidates should be prepared to discuss their approach to similar projects and how they would adapt their writing style to fit Blue Nile's brand voice and tone.

❓ Key Questions to Ask During Interview

• Can you describe the brand voice and tone for Blue Nile's various digital channels?
• How does the creative team collaborate with other departments, such as merchandising and marketing, to ensure consistent messaging and brand alignment?
• What are the most significant challenges facing the brand currently, and how can this role contribute to addressing them?
• How does Blue Nile support the professional growth and development of its copywriters?
• What is the typical workflow and approval process for copy and content creation at Blue Nile?

ASSUMPTION: These questions are designed to provide insight into Blue Nile's brand, culture, and work environment, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing skills, industry experience, and passion for storytelling
• Include a portfolio of your best work, showcasing your versatility and creativity in various writing assignments
• Prepare for behavioral and scenario-based interview questions that focus on your problem-solving, collaboration, and adaptability skills
• Research Blue Nile's brand, values, and company culture to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.