📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Brunswick Corporation
🔹 Location: Chicago/Mettawa, IL (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 8, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Hybrid (3 in-office days/week)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with art/design partners to build creative, cohesive campaigns
- Developing campaign concepts that stand out to consumers and fulfill brands' objectives
- Creating engaging copy for digital and print channels to connect with boating and watersports enthusiasts
- Learning about the marine industry and the audience to enhance campaign effectiveness
- Editing and proofreading creative proofs for quality and adherence to brand guidelines
ASSUMPTION: This role requires strong collaboration skills, creativity, and a deep understanding of the target audience to create compelling marketing campaigns.
📋 Key Responsibilities
✅ Collaborate with art/design partners to develop creative, cohesive marketing campaigns
✅ Conceptualize and write copy for digital and print channels that resonates with boating and watersports enthusiasts
✅ Learn about the marine industry and audience to inform campaign development
✅ Edit and proofread creative proofs for spelling, grammar, and overall quality according to brand guidelines
✅ Meet tight deadlines while working on simultaneous projects
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong time management and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (may be waived for candidates with exceptional portfolios and relevant experience)
Experience: 4+ years of experience in an advertising/marketing agency or in-house marketing department
Required Skills:
- Proven ability to develop creative campaign concepts that stand out and connect with consumers
- Strong time management and organizational skills to meet tight deadlines
- Experience producing copy across communication channels
- Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
- Basic understanding of SEO keyword usage
- Portfolio that demonstrates creative marketing copy across channels for multiple clients
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their ability to create engaging copy for various brands and channels.
💰 Compensation & Benefits
Salary Range: $74,600 - $119,500 annually
Benefits:
- Medical, dental, and vision insurance
- Paid vacation time
- 401k with up to 4% match
- Health Savings Account with company contribution
- Well-being program
- Product purchase discounts
Working Hours: Full-time, hybrid schedule (3 in-office days/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level copywriter role. Actual compensation may vary depending on factors such as job-related knowledge/skills, relevant experience, business needs, and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Brunswick Corporation is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. They operate in the manufacturing industry, with a focus on boats, engines and propulsion, marine technology, and boat clubs.
Company Size: Brunswick Corporation has 10,001+ employees, providing a large and diverse work environment.
Founded: The company was founded in 1844 and is headquartered in Mettawa, IL.
Company Description:
- Brunswick is home to more than 60 industry-leading brands, including Mercury Marine, Mercury Racing, and MerCruiser in the marine propulsion category.
- The company's comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Engine Parts & Accessories, BLA, and Land ‘N’ Sea.
- Brunswick's service, digital, and shared-access businesses include Freedom Boat Club, Boateka, and a range of financing, insurance, and extended warranty businesses.
Company Specialties:
- Manufacturing
- Boats
- Engines and propulsion
- Marine technology
- Boat clubs
Company Website: www.brunswick.com
ASSUMPTION: Brunswick Corporation's extensive portfolio of brands and diverse product offerings provide ample opportunities for growth and learning within the company.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong foundation of experience in advertising or marketing.
Reporting Structure: The Copywriter will report to the Creative Services team and collaborate with various stakeholders across the organization.
Work Arrangement: This is a hybrid role, with employees working on-site for three days a week.
Growth Opportunities:
- Expanding skills and knowledge within the marine industry and marketing field
- Potential career progression to senior roles within the Creative Services team or other departments
- Opportunities to work on higher-level concepting for marketing campaigns that get developed in all media
ASSUMPTION: Brunswick Corporation's large size and diverse brand portfolio offer numerous growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (3 in-office days/week)
Office Location(s): Chicago, IL; Mettawa, IL
Geographic Context:
- Chicago, IL: A major city with a vibrant cultural scene, diverse neighborhoods, and a robust job market
- Mettawa, IL: A small village located north of Chicago, offering a quieter, suburban lifestyle
Work Schedule: Full-time, with a hybrid work arrangement (3 in-office days/week)
ASSUMPTION: The hybrid work arrangement provides flexibility while still fostering collaboration and team cohesion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Creative Director
- Job offer and onboarding
Key Assessment Areas:
- Portfolio review and discussion
- Writing test or case study
- Behavioral and situational interview questions
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your ability to create engaging copy for various brands and channels
- Research Brunswick Corporation and the marine industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Copywriter, advertising, marketing, campaign development, consumer insights, brand voice, digital marketing, print marketing, SEO, time management, editing, proofreading, creative concepting
ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, industry knowledge, and cultural fit within the Brunswick Corporation team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content management systems (CMS)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Creative and strategic thinking
- Strong collaboration and communication skills
- Ability to work independently and manage multiple projects simultaneously
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- How do your personal values align with Brunswick Corporation's company values?
- How do you approach working collaboratively with designers and project managers to create cohesive marketing campaigns?
- How do you stay organized and manage your time effectively when working on multiple projects simultaneously?
ASSUMPTION: Brunswick Corporation values candidates who are passionate about their work, committed to delivering high-quality results, and eager to learn and grow within the organization.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Adapting to a hybrid work environment and maintaining productivity
- Keeping up with industry trends and consumer insights in the marine recreation market
- Balancing creativity and strategic thinking with adherence to brand guidelines and client objectives
ASSUMPTION: These challenges can be overcome with strong time management, organizational skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers a unique opportunity to work on multiple brands within a large, established corporation
- Industry-specific context: The marine recreation industry is competitive and dynamic, requiring a strong understanding of consumer behavior and market trends
- Career path comparison: This role provides opportunities for growth and progression within the Creative Services team or other departments within Brunswick Corporation
ASSUMPTION: This role offers a distinct blend of creative freedom, strategic thinking, and collaboration with various stakeholders, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a marketing campaign for a new line of Mercury Marine outboard engines, including print and digital ads, brochures, and social media content
- Creating engaging product descriptions and promotional materials for the Freedom Boat Club, highlighting the benefits of boat club membership
- Writing compelling copy for a Sea Ray boat launch event, including invitations, press releases, and event signage
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and opportunities available to the Copywriter within Brunswick Corporation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Brunswick Corporation and its brands?
- What opportunities are there for professional development and growth within the Creative Services team or other departments?
- How does Brunswick Corporation support work-life balance for its employees?
- What is the team dynamic like, and how does this role contribute to the team's success?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your ability to create engaging copy for various brands and channels
- Research Brunswick Corporation and the marine industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
