Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Cascade Fence and Deck

🔹 Location: Vancouver, WA

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting persuasive copy for various platforms
• Collaborating with designers and marketers
• Editing and maintaining brand voice
• Staying updated on trends and best practices

ASSUMPTION: This role requires a strong writer with a background in copywriting and a passion for creating engaging content that sells and connects.

📋 Key Responsibilities

✅ Write clear, concise, and compelling copy for email campaigns, webpages, ads, social media, and printed materials

✅ Collaborate with designers, video creators, and marketers to execute campaigns that move the needle

✅ Edit and repurpose content to match tone and channel

✅ Maintain and evolve brand voice across platforms

✅ Stay sharp on trends, SEO, and best practices in copywriting

ASSUMPTION: This role requires a strong writer with a background in copywriting and a passion for creating engaging content that sells and connects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field

Experience: 1-3 years of professional copywriting experience (agency or in-house)

Required Skills:

• Proven ability to create persuasive copy
• Experience with email campaigns, webpages, and ads
• Strong editing skills
• Ability to adapt tone and messaging for different audiences
• Familiarity with SEO best practices

Preferred Skills:

• Experience in construction or design/build companies
• Hubspot experience
• SEO-optimized writing experience

ASSUMPTION: Candidates should have a strong portfolio showcasing their copywriting skills and experience.

💰 Compensation & Benefits

Salary Range: $50,000 - $90,000 per year (based on experience and industry standards for the Vancouver, WA area)

Benefits:

• Full-time or part-time options available
• Creative, driven, and fun team environment
• Opportunity to make a real impact with your work
• Competitive salary, health benefits, and room to grow
• Plenty of PTO
• Health/Dental/Vision insurance 100% paid by the company
• 401k plan (after probation period)

Working Hours: 40 hours per week, Monday - Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically outdoor living and construction

Company Size: 11-50 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 1997, with over 20 years of experience in the industry

Company Description:

• Devoted to excelling in customer service and exceeding expectations
• Responsive, easy, and caring approach to meeting customers' needs
• Specializes in cedar fences, cedar decks, vinyl fence, ornamental fence, glass railing, cable railing, aluminum railing, and composite deck

Company Specialties:

• Cedar Fences
• Cedar Decks
• Vinyl Fence
• Ornamental Fence
• Glass Railing
• Cable Railing
• Aluminum Railing
• Composite Deck
• Outdoor living and exterior design

Company Website: http://cascadefenceanddeck.com

ASSUMPTION: Cascade Fence and Deck is a well-established company with a strong focus on customer service and quality workmanship.

📊 Role Analysis

Career Level: Entry to mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with the opportunity for part-time or full-time work

Growth Opportunities:

• Advancement to Senior Copywriter or Marketing Manager roles
• Expanding skills and expertise in marketing and communications
• Potential to lead projects and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: On-site, with a creative and collaborative work environment

Office Location(s): 4415 NE Minnehaha St., Vancouver, WA 98661

Geographic Context:

• Vancouver, WA is part of the Portland metropolitan area
• The company serves customers in the Portland Metro area
• The region offers a mix of urban and suburban living, with easy access to outdoor recreation

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break

ASSUMPTION: The work environment at Cascade Fence and Deck is collaborative, creative, and focused on delivering high-quality customer service.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Marketing Manager to discuss the role and company in more detail
• Final interview with the company owner to discuss career goals and long-term fit

Key Assessment Areas:

• Writing samples and portfolio
• Communication skills and ability to adapt tone and messaging
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work in a fast-paced environment

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Include links to email campaigns, social media, or websites you've worked on, if applicable
• Prepare questions to ask during the interview to demonstrate your interest and engagement

ATS Keywords: Copywriter, Marketing, Communications, Email Campaigns, Webpages, Ads, Social Media, Brand Voice, SEO, Editing, Collaboration, Problem Solving, Persuasive Writing

ASSUMPTION: The application process at Cascade Fence and Deck is designed to assess communication skills, cultural fit, and problem-solving abilities, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Hubspot (for email campaigns and CRM)
• SEO tools (e.g., Google Keyword Planner, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Hubspot, with a willingness to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Responsiveness: Quick to answer calls, messages, and emails
• Ease: Making the customer experience smooth and effortless
• Caring: Genuinely caring about meeting customers' needs and exceeding expectations

Work Style:

• Collaborative: Working closely with designers, video creators, and marketers
• Adaptable: Able to work in a fast-paced environment and adjust to changing priorities
• Creative: Bringing fresh ideas and perspectives to the team

Self-Assessment Questions:

• Do you have experience creating persuasive copy for various platforms?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you share Cascade Fence and Deck's commitment to customer service and quality workmanship?

ASSUMPTION: Candidates who align with Cascade Fence and Deck's values and work style will be the best fit for this role and the company as a whole.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines
• Adapting tone and messaging for different audiences and platforms
• Staying updated on trends, SEO best practices, and industry developments
• Balancing multiple projects and priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn and adapt, and a commitment to delivering high-quality work.

📈 Similar Roles Comparison

• This role is similar to a Junior Copywriter or Marketing Coordinator position, but with a focus on creating persuasive copy for various platforms
• Unlike other roles, this position requires a strong understanding of SEO best practices and the ability to optimize copy without sounding robotic
• Career progression in this role could lead to Senior Copywriter or Marketing Manager positions, with opportunities to mentor junior team members

ASSUMPTION: This role offers unique opportunities for growth and advancement within the marketing department and the company as a whole.

📝 Sample Projects

• Creating a persuasive email campaign to promote a new product launch
• Writing engaging social media captions and video scripts for a seasonal marketing campaign
• Editing and optimizing website content to improve SEO performance

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creating engaging content to optimizing for SEO and improving website performance.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy and company goals?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and a brief cover letter outlining your hands-on marketing experience through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include links to email campaigns, social media, or websites you've worked on, if applicable
• Prepare questions to ask during the interview to demonstrate your interest and engagement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.