📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: BlueOptima
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Hybrid (3 days in office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Creating persuasive copy for landing pages, emails, and ads to drive conversions
- Conducting A/B testing and optimizing copy based on performance data
- Developing and refining copy for various digital assets, including ads, emails, and website content
- Leveraging audience insights and market research to inform copy strategies
- Collaborating with diverse stakeholders to ensure brand consistency and unified voice
ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving results through persuasive copy and data-informed optimizations.
📋 Key Responsibilities
✅ Craft persuasive, user-focused copy for website landing pages, product pages, and conversion funnels, ensuring alignment with CRO objectives to boost engagement and conversions
✅ Develop and refine website content for key pages to improve conversion rates, user experience, and support SQL generation
✅ Develop and refine copy variations for rigorous A/B testing across all digital assets, analyzing performance data to iterate on copy and continuously improve conversion rates
✅ Write compelling, high-performing ad copy for Google (Search, Display), LinkedIn, and other social media campaigns, optimized for click-through rates (CTR), MQLs, and conversion
✅ Create and optimize email content for lead generation, nurturing, and retention, focusing on high-performing subject lines, body copy, and CTAs to drive engagement and conversions
✅ Leverage audience insights, customer feedback, market research, and competitor analysis to inform and refine copy strategies, ensuring messaging is resonant and effective
✅ Develop and write one in-depth, SEO-optimized article, integrating high-performing keywords into conversion-focused copy to maximize both organic traffic and MQLs, while combining product know-how, brand voice, and SEO keywords into a coherent whole
✅ Create engaging organic social media posts to build the brand community, distribute content, and drive traffic
✅ Research and write diverse reports, ranging from persuasive marketing collateral to data-driven, technically accurate academic-style reports, serving as high-value lead magnets and establishing thought leadership
✅ Craft insightful LinkedIn posts for key personnel
✅ Develop and maintain a comprehensive messaging and communication guide and foundational boilerplate content to ensure brand consistency and a unified voice
ASSUMPTION: This role requires a strong understanding of B2B marketing, SEO, and CRO principles, with the ability to create persuasive copy that drives results across various digital channels.
🎯 Required Qualifications
Education: Bachelor’s degree (or equivalent experience) in English, Journalism, Marketing, Communications, or a related field.
Experience: 3-5+ years of experience creating high-converting copy for B2B (ideally IT/SaaS)
Required Skills:
- Exceptional writing, editing, and proofreading abilities with a diverse portfolio demonstrating a range of B2B SaaS writing styles
- Creative and strategic thinking, with the ability to develop engaging marketing narratives and produce clear, concise, technically accurate reports or white papers
- Solid understanding and practical application of Conversion Rate Optimization (CRO) principles and SEO/SEM, with experience in developing copy for A/B tests, interpreting results, and utilizing audience research to inform copy decisions
- Excellent interpersonal and communication skills to collaborate effectively with diverse stakeholders; highly adaptable with strong organizational and time-management abilities to manage multiple projects and meet deadlines
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with A/B testing tools (e.g., Optimizely, VWO)
- Knowledge of HTML and CSS
ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and experience in B2B SaaS copywriting will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £42K to £53K GBP (based on industry standards for a mid-level copywriter in London)
Benefits:
- 32 days of holidays
- Work from Home Equipment allowance
- Flexible Work from Home - 2 days remote a week, 3 days in office
- Flexible Work from Long Distance - 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
- Annual Leave purchase (up to 5 extra days)
Working Hours: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level copywriter in London. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees (mid-sized company with a global presence)
Founded: 2006 (with over 15 years of experience in the industry)
Company Description:
- BlueOptima's vision is to become the global reference for the optimization of the performance of Software Engineers across all industries
- They provide industry-leading objective metrics in software development, enabling large organizations to deliver better software, faster and at lower cost, with technology that pushes the limits of what has been done before
- Their global team consists of over 110 employees from 22 different nationalities, speaking over 25 languages, promoting an open-minded environment and encouraging employees to create their own success story in this high-performance environment
Company Specialties:
- Application Lifecycle Management
- Business Intelligence
- Operational Analytics
- Agile Development
- DevOps
- Cost-Efficiency
- IT Recruitment
- IT Outsourcing
- Vendor Selection
- Application Development
- App Development
- Software Development
- Vendor Management
- Software Development Efficiency
- Software Development Operations
- Software Engineering
- Data Visualisation
- Engineering Management
- Engineering Intelligence
Company Website: https://www.blueoptima.com/careers
ASSUMPTION: BlueOptima is a well-established company in the software development industry, with a strong focus on innovation and optimization. Their global team and open-minded environment make it an attractive place for creative and driven professionals.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Demand Generation Manager within the Marketing department
Work Arrangement: Hybrid (3 days in office, 2 days remote per week, with the option to work from long distance for up to 4 weeks a year)
Growth Opportunities:
- Rapid career growth and the opportunity to be an outstanding and visible contributor to the company's success
- Training programs and Personal Development Plans for each employee
- Freedom to create your own success story in a high-performance environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on driving results and making a visible impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office located in central London
Office Location(s): 63-67 Newington Causeway, London, SE1 6BD, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry
- The office is located in the London Borough of Southwark, close to major transportation links and amenities
- The area is known for its diverse food scene, cultural attractions, and historic landmarks
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The office environment at BlueOptima is modern, pet-friendly, and centrally located, offering employees a comfortable and convenient workspace.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the Demand Generation Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Writing and editing skills
- Creativity and strategic thinking
- Analytical and optimization skills
- Collaboration and communication skills
- Alignment with BlueOptima's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B SaaS copywriting experience and skills
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and ability to think critically about marketing challenges
ATS Keywords: B2B copywriting, SaaS, marketing, conversion rate optimization, A/B testing, SEO, CRO, persuasive copy, brand voice, thought leadership
ASSUMPTION: The application process at BlueOptima is designed to assess candidates' skills, creativity, and cultural fit, with a focus on driving results through persuasive copy and data-informed optimizations.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- A/B testing tools (e.g., Optimizely, VWO)
- Content Management Systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: BlueOptima uses a range of marketing automation, A/B testing, SEO, and project management tools to streamline workflows and optimize marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Pushing the limits of what has been done before
- Collaboration: Working together to achieve exceptional results
- Integrity: Acting with honesty and transparency in all our interactions
- Excellence: Striving for the highest standards in everything we do
- Customer Focus: Putting our customers at the heart of our business
Work Style:
- Creative and strategic thinking
- Data-driven decision making
- Collaborative and inclusive team environment
- Focus on driving results and continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment that values innovation and excellence?
- Are you comfortable working with data and using it to inform your copywriting strategies?
- Do you have a proven track record of driving results through persuasive copy and data-informed optimizations?
- Are you comfortable working in a hybrid office environment, with a focus on collaboration and teamwork?
- Do you align with BlueOptima's company values and cultural fit?
ASSUMPTION: BlueOptima values creativity, collaboration, and data-driven decision making, seeking candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Keeping up with industry trends and best practices in B2B marketing, SEO, and CRO
- Adapting to changes in the company's marketing strategy or priorities
- Working effectively with remote team members and stakeholders
ASSUMPTION: While BlueOptima offers a dynamic and innovative work environment, candidates should be prepared to manage multiple projects, keep up with industry trends, and adapt to changes in the company's marketing strategy.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong balance of creativity and analytical thinking, with a focus on driving results through persuasive copy and data-informed optimizations
- While the role is focused on B2B SaaS copywriting, the skills and experience required are transferable to other industries and marketing disciplines
- Career progression in this role may lead to opportunities in marketing management, content strategy, or other related fields
ASSUMPTION: This role offers a unique blend of creativity and analytical thinking, with a focus on driving results and continuous improvement. Candidates with transferable skills and experience in B2B marketing, SEO, and CRO will find this role appealing and well-suited to their career goals.
📝 Sample Projects
- Developing and optimizing a high-converting landing page for a new product launch, resulting in a 25% increase in conversion rates
- Creating a series of engaging social media posts that increased brand awareness and drove traffic to the company's website, with a 15% increase in organic traffic
- Writing and designing an SEO-optimized whitepaper that established thought leadership and generated high-quality leads, with a 30% increase in MQLs
ASSUMPTION: These sample projects demonstrate the range of copywriting and marketing skills required for this role, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BlueOptima support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does BlueOptima measure the success of its marketing campaigns, and how will this role contribute to those metrics?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the team's dynamics, and the company's growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B SaaS copywriting experience and skills
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and ability to think critically about marketing challenges
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
