📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Harrods
🔹 Location: Hammersmith, London
🔹 Job Type: Full-Time
🔹 Category: Retail, Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging copy for various channels, including site copy, email, social media, and print projects
- Managing multiple projects and supporting creative teams
- Adapting copy style and tone of voice across different platforms and audiences
- Working under pressure and meeting tight deadlines
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Create compelling headlines, straplines, body copy, CTAs, and body copy for .com, social, email, app
✅ Craft the tone for luxury brand content across Fashion, Beauty, Home, Food, Accessories, and more
✅ Proofread copy by other writers
✅ Manage calendar for multiple projects
✅ Support creative teams with ad-hoc copy needs
ASSUMPTION: The role may require occasional weekend or evening work to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2-5 years of experience in copywriting, content creation, or a related role
Required Skills:
- Expert copywriting skills and keen eye for detail
- Experience writing copy across various channels for different audiences
- Marketing nous
- Ability to subedit own work and the work of others
- Good working knowledge of SEO
- Ability to work on several projects at once under pressure and to tight deadlines
- Good knowledge of luxury brands including fashion, beauty, and lifestyle
Preferred Skills:
- Experience with content management systems (CMS)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in luxury retail or a luxury brand-focused agency may have an advantage.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (based on experience and industry standards for a copywriter role in London)
Benefits:
- Generous staff discount
- Pension scheme
- Life assurance
- Health cash plan
- Employee assistance programme
- Access to learning and development opportunities
Working Hours: 37.5 hours per week, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically luxury retail
Company Size: 1,001-5,000 employees, offering a large and diverse range of opportunities
Founded: 1849, with a rich history and established reputation
Company Description:
- Harrods is one of the world’s leading luxury department stores
- Offers a wide range of products, including fashion, beauty, home, food, and accessories
- Known for its iconic Knightsbridge store and global online presence
Company Specialties:
- Luxury Retail
- Retail
- Distribution
- Restaurants
- ECommerce
- Digital
- Marketing
- Creative
- HR
- and IT
Company Website: Harrods Careers
ASSUMPTION: Harrods' extensive product range and global presence offer unique opportunities for growth and exposure to various luxury brands.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression
Reporting Structure: Reports directly to the Online Editing Manager (currently Ellie Hibberd)
Work Arrangement: On-site, with potential for occasional remote work for specific projects
Growth Opportunities:
- Progression to Senior Copywriter or similar roles
- Expansion into related fields, such as content strategy or brand management
- Opportunities to work on high-profile campaigns and collaborations with luxury brands
ASSUMPTION: The role offers ample opportunities for professional development and growth within the company.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with collaborative workspaces
Office Location(s): Hammersmith Road, London
Geographic Context:
- Hammersmith is a vibrant, multicultural neighborhood in West London
- Excellent public transportation links, with easy access to Central London
- Close to various amenities, including shops, restaurants, and parks
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: The Hammersmith location offers a dynamic work environment with easy access to public transportation and local amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- Face-to-face interview with the hiring manager and/or a panel of team members
- Creative test or assignment
- Final interview with the department head or HR
Key Assessment Areas:
- Creativity and writing skills
- Attention to detail and proofreading abilities
- Understanding of luxury brands and marketing
- Ability to work under pressure and meet deadlines
- Cultural fit and alignment with Harrods' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Showcase your portfolio or examples of your work, if applicable
- Prepare for creative tests or assignments by researching Harrods' brand and products
- Be ready to discuss your understanding of luxury retail and your passion for copywriting
ATS Keywords: Copywriting, Content Creation, Luxury Retail, Marketing, Project Management, SEO, Brand Awareness, Subediting, Adaptability, Communication, Luxury Fashion Knowledge, Social Media, Email Marketing, Print Projects
ASSUMPTION: The application process may vary depending on the specific needs of the department or the hiring manager.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The specific tools and technologies used may vary depending on the department's needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Inspiration
- Reinvention
- Surprise
- Courtesy
- Grace
Work Style:
- Collaborative
- Creative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about luxury retail and creating engaging content?
- Can you adapt your writing style to suit different platforms and audiences?
- Do you have a keen eye for detail and a strong commitment to quality?
ASSUMPTION: Harrods values a diverse and inclusive workforce, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines
- Adapting to the unique tone and voice of various luxury brands
- Working in a fast-paced, dynamic environment
- Occasional weekend or evening work to meet project deadlines
ASSUMPTION: The role may present challenges, but these can be overcome with strong organizational skills, adaptability, and a commitment to excellence.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers exposure to a wide range of luxury brands and products
- Harrods' global presence provides opportunities for international collaborations and campaigns
- This role may offer more responsibility and autonomy than similar positions in smaller organizations
ASSUMPTION: While this role shares similarities with other copywriter positions, its unique context within luxury retail sets it apart.
📝 Sample Projects
- Creating engaging content for a high-profile luxury fashion campaign
- Writing compelling product descriptions for Harrods' e-commerce platform
- Developing a marketing strategy for a new luxury beauty brand launch
ASSUMPTION: The specific projects assigned may vary depending on the department's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role contribute to Harrods' overall marketing and branding strategy?
- What opportunities are there for professional development and growth within the company?
- How does the creative team collaborate and support one another in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Harrods Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your work, showcasing your creativity and adaptability
- Follow up with the hiring manager or HR within one week of submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
