📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: General RV Center
🔹 Location: Wixom, Michigan
🔹 Job Type: Full-Time
🔹 Category: Marketing & Branding
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging marketing copy for various platforms
- Collaborating with the Creative Team and Communications Manager
- Mentoring junior writers and freelance staff
- Evolving the General RV brand voice to connect with a changing audience
ASSUMPTION: This role requires a strong understanding of marketing and branding principles, as well as exceptional writing skills. The ideal candidate will be able to adapt their writing style to suit different platforms and audiences.
📋 Key Responsibilities
✅ Write clear, consistent, and compelling marketing copy for various platforms, including:
- Television and radio advertisements
- Direct mail, print, and digital advertisements
- Consumer emails and social media posts
- In-store signage and General RV websites
✅ Support the Creative Team by providing headlines and copy for all projects as needed.
✅ Collaborate frequently with the Senior Art Director, Creative Manager, and Communications Manager to concept ideas and create unique copy that enhances the General RV brand.
✅ Be a mentor to other writers at General RV and a resource for freelance staff or external agencies as needed.
ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Journalism, Communications, Creative Writing, Marketing, or a related area of expertise
Experience: 3-5 years of writing experience in marketing or branding
Required Skills:
- Strong grasp of grammatical rules and expert attention to detail
- Versatility to write for a variety of audiences and media
- Experience representing a brand to external and internal audiences
- Experience developing ideas and assets across all platforms and channels
- Excellent written and verbal communication skills
- Exceptional interpersonal skills
- Proven ability and willingness to work collaboratively in a team environment
- Quick and creative thinker with demonstrated success in transforming broad ideas into clear, engaging, original campaign concepts
- Highly organized individual who can manage multiple projects simultaneously and meet competing deadlines
Preferred Skills:
- RV industry experience or camping experience
ASSUMPTION: Candidates with relevant industry experience or a strong portfolio showcasing their creative thinking and campaign development skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for mid-level copywriter roles in the Midwest)
Benefits:
- Medical, dental, and vision insurance
- Life insurance options
- Paid vacations
- 401k with company matching
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level copywriter roles in the Midwest. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (RV Sales & Service)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1962, with a rich history and family ownership
Company Description:
- General RV Center is the nation’s largest family-owned RV dealer, with locations across the United States and a global presence through its Internet Sales team.
- The company offers a wide range of RV products, including motorhomes, travel trailers, fifth wheels, and fold-downs, as well as RV service, parts, and camping accessories.
- General RV is committed to providing exceptional customer service and helping families experience the RV lifestyle.
Company Specialties:
- RV Sales (Motorhomes, Travel Trailers, Fifth Wheels, Fold Downs)
- RV Service & Parts
- Elite Customer Service
- Camping & Family Fun
- Low Price RV's
- RV Rentals & Global Shipping
Company Website: www.generalrv.com
ASSUMPTION: Working at General RV Center offers applicants the opportunity to be part of a large, established company with a strong focus on family values and customer service.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Creative Manager
Work Arrangement: On-site, full-time position with a standard workweek of Monday-Friday, 8:00 AM - 5:00 PM
Growth Opportunities:
- Potential to mentor junior writers and contribute to the development of the creative team
- Opportunities to work on diverse projects and campaigns across various platforms
- Potential for career advancement within the marketing and branding department
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple locations across the United States
Office Location(s): Wixom, Michigan (Headquarters)
Geographic Context:
- Wixom, Michigan is located in the Detroit metropolitan area, offering a mix of urban and suburban living
- The area is home to numerous parks, lakes, and outdoor recreation opportunities, making it an ideal location for RV enthusiasts
- Wixom is conveniently located near major highways, providing easy access to nearby cities and attractions
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for project deadlines
ASSUMPTION: The work environment at General RV Center's headquarters is collaborative, creative, and focused on delivering exceptional customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Creative Manager and/or other team members
- Portfolio review and writing assignment
- Final interview with the hiring manager or executive team
Key Assessment Areas:
- Writing samples and portfolio review
- Creativity and originality in campaign concepts
- Communication and interpersonal skills
- Adaptability and versatility in writing styles
- Understanding of the General RV brand and target audience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant writing experience and skills
- Include a portfolio of your best work, showcasing your versatility and creativity
- Prepare for the writing assignment by researching the General RV brand and target audience
- Follow up with the hiring manager or HR department after your interview to express your interest in the position
ATS Keywords: Copywriter, Marketing, Branding, Creative Thinking, Collaboration, Communication, Attention to Detail, Mentoring, Project Management, Versatility, Interpersonal Skills, Presentation Skills, Audience Engagement, Digital Advertising, Print Advertising, Social Media
ASSUMPTION: The application process for this role is competitive, and candidates with strong writing portfolios and relevant industry experience will be highly competitive.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content Management Systems (CMS) for website copy
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard software and tools is expected for this role, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Family-oriented and customer-focused
- Creative and innovative in marketing and branding efforts
- Collaborative and team-driven in approach to work
- Committed to delivering exceptional customer service
Work Style:
- Collaborative and team-oriented
- Adaptable and versatile in writing styles and platforms
- Detail-oriented and organized in managing multiple projects
- Creative and strategic in campaign development
Self-Assessment Questions:
- Do you thrive in a collaborative, team-driven environment?
- Are you adaptable and versatile in your writing styles and approaches?
- Do you have a strong attention to detail and the ability to manage multiple projects simultaneously?
- Are you creative and strategic in your approach to campaign development?
ASSUMPTION: Candidates who align with General RV Center's family-oriented, customer-focused, and collaborative company culture will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting writing styles to suit different platforms and audiences
- Working collaboratively with various teams and stakeholders
- Keeping up with industry trends and best practices in marketing and branding
ASSUMPTION: The ideal candidate for this role will be organized, adaptable, and able to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on copywriting and campaign development
- This role requires a strong understanding of the RV industry and target audience
- Career progression in this role may include mentoring junior writers and contributing to the development of the creative team
ASSUMPTION: Candidates with relevant industry experience or a strong portfolio showcasing their creative thinking and campaign development skills will be highly competitive for this role.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new RV model launch
- Creating engaging and informative content for the General RV website and blog
- Writing compelling copy for television and radio advertisements
- Designing and implementing a social media marketing strategy
ASSUMPTION: The ideal candidate for this role will have experience working on diverse projects and campaigns across various platforms.
❓ Key Questions to Ask During Interview
- Can you describe the creative process and collaboration between the Copywriter and other teams?
- How does the Copywriter role contribute to the overall marketing and branding strategy at General RV Center?
- What opportunities are there for professional growth and development within the marketing and branding department?
- How does General RV Center support work-life balance for its employees?
- What are the most rewarding aspects of working as a Copywriter at General RV Center?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant writing experience and skills
- Prepare a portfolio of your best work, showcasing your versatility and creativity
- Follow up with the hiring manager or HR department after your interview to express your interest in the position
- If selected for the final round, be prepared to complete a writing assignment and present your ideas to the interview panel
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
