Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: The Cigna Group

🔹 Location: Glasgow, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating brand-enhancing multi-channel copy
• Turning technical information into simple, compelling messaging
• Managing projects and liaising with stakeholders
• Ensuring alignment with the brand's Tone of Voice

ASSUMPTION: This role requires a strong balance of creativity and adherence to brand guidelines, with a focus on delivering high-quality copy across various channels.

📋 Key Responsibilities

✅ Deliver brand-enhancing multi-channel copy

✅ Turn technical information into simple, compelling messaging

✅ Review, amend, and approve existing content

✅ Manage projects using project management software

✅ Build strong relationships with the marketing team and stakeholders

✅ Liaise with requestors and stakeholders to gather feedback and ensure stakeholder satisfaction

ASSUMPTION: The role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 3+ years of experience in a copywriting role, ideally with leading brands

Required Skills:

• Proven copywriting experience
• Ability to generate sharp, compelling copy across various channels
• Strong communication and interpersonal skills
• Attention to detail and ability to proofread
• Project management skills
• Familiarity with project management software (e.g., Planner)

Preferred Skills:

• Experience working with global brands
• Fluency in additional languages

ASSUMPTION: Candidates with experience in a similar role within a global organization may have an advantage.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (based on industry standards for a mid-level copywriter in the UK)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Employee assistance program
• Generous time off and leave policies

Working Hours: Full-time (37.5 hours per week), Monday to Friday

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level copywriter in the UK. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: The Cigna Group operates in the health care industry, offering global health services and products.

Company Size: The Cigna Group has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: The Cigna Group was founded in 1792, with a rich history in the health care industry.

Company Description:

• Global health company committed to creating a better future built on the vitality of every individual and every community
• Offers products and services marketed under Cigna Healthcare, Evernorth Health Services, or its subsidiaries
• Maintains sales capabilities in more than 30 countries and jurisdictions, with over 190 million customer relationships around the world

Company Specialties:

• Health care services
• Global health insurance
• Employee benefits
• Health care solutions

Company Website: www.thecignagroup.com

ASSUMPTION: The Cigna Group's extensive global presence and large employee base may offer opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Creative Services Manager

Work Arrangement: On-site, full-time position with a 37.5-hour workweek

Growth Opportunities:

• Potential advancement to Senior Copywriter or Creative Services Manager roles
• Opportunities to work on global campaigns and collaborate with international teams
• Chance to develop skills in related areas, such as content strategy or brand management

ASSUMPTION: The role's focus on brand alignment and Tone of Voice may provide opportunities for growth within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Glasgow, United Kingdom

Geographic Context:

• Glasgow is the largest city in Scotland and the third-largest city in the United Kingdom
• The city offers a mix of urban and suburban living, with a vibrant cultural scene and numerous outdoor activities
• Glasgow is well-connected by public transportation, with easy access to major highways and an international airport

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The on-site work arrangement may offer opportunities for face-to-face collaboration and networking with colleagues.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or video interview with the marketing team
• Final interview with the Creative Services Manager

Key Assessment Areas:

• Portfolio and writing samples
• Creativity and problem-solving skills
• Communication and interpersonal skills
• Attention to detail and proofreading abilities
• Project management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Include a portfolio of writing samples that demonstrate your range and versatility as a copywriter
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and creativity
• Research the company and its brand to ensure your writing samples align with the brand's Tone of Voice

ATS Keywords: Copywriter, Marketing, Brand, Tone of Voice, Project Management, Stakeholder Management, Technical Writing, Creative Messaging, Multi-Channel Copy

ASSUMPTION: The interview process may involve assessments or exercises that evaluate your creative and problem-solving skills.

🛠️ Tools & Technologies

• Project management software (e.g., Planner)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (optional, for design-related tasks)

ASSUMPTION: Familiarity with project management software and Microsoft Office Suite is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Accountable
• Respectful

Work Style:

• Fast-paced and dynamic
• Matrixed environment with changing priorities
• Focus on customer experience and engagement
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment with changing priorities?
• Are you passionate about creating engaging customer experiences through compelling copy?
• Do you have strong attention to detail and the ability to proofread your own work and the work of others?
• Are you comfortable working within brand guidelines while maintaining creativity and innovation?

ASSUMPTION: The Cigna Group values employees who are adaptable, creative, and customer-focused, with a strong work ethic and attention to detail.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working within brand guidelines while maintaining creativity and innovation
• Adapting to a fast-paced, matrixed environment with changing priorities
• Balancing the need for high-quality copy with the need for efficiency and speed

ASSUMPTION: The role may present challenges in terms of time management, prioritization, and balancing creativity with adherence to brand guidelines.

📈 Similar Roles Comparison

• Compared to other copywriter roles, this position offers the opportunity to work on a wide range of projects and collaborate with various teams
• As a global health care company, The Cigna Group offers unique insights into the health care industry and its marketing trends
• Career progression in The Cigna Group may involve opportunities to work on global campaigns or transition into management roles

ASSUMPTION: The role's focus on brand alignment and Tone of Voice may provide opportunities for growth within the marketing department, with potential exposure to global campaigns and international teams.

📝 Sample Projects

• Developing a comprehensive brand style guide for a new product launch
• Creating engaging and informative content for a customer-facing website or intranet
• Writing persuasive and on-brand copy for marketing campaigns, including email marketing, social media, and print materials

ASSUMPTION: The role may involve a mix of creative and administrative tasks, with a focus on delivering high-quality copy that aligns with the brand's Tone of Voice.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a project, from brief to final delivery?
• How does the marketing team collaborate and communicate with other departments, such as sales or product development?
• What opportunities are there for professional development and growth within the marketing department?
• How does the company support work-life balance for its employees?
• Can you provide examples of successful marketing campaigns that the company has run in the past, and what role did copywriting play in their success?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, including specific examples of your copywriting work
• Prepare a portfolio of writing samples that demonstrate your range and versatility as a copywriter
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and creativity
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.