Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Multiplica Talent

🔹 Location: Medellín, Colombia

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various digital platforms, including articles, ebooks, and web texts
• Developing persuasive copy that drives user engagement and conversions
• Leading editorial committees to plan and execute content strategies
• Managing the evolution of blogs and website content, implementing SEO best practices
• Adapting to dynamic content needs and creating content for different devices and user experiences

ASSUMPTION: This role requires a strong background in digital content creation, with a focus on persuasive writing and SEO. The ideal candidate will have experience in content management systems and be comfortable working in a remote, collaborative environment.

📋 Key Responsibilities

✅ Develop various content formats such as articles, ebooks, and web texts while ensuring a consistent brand voice

✅ Create persuasive copy that accompanies and facilitates the user experience in a product, driving conversions and sales

✅ Lead editorial committees, inviting areas of product and strategy to plan a consistent content calendar around a specific theme

✅ Research, write, and structure content based on editorial committee decisions and the target audience's search intentions

✅ Manage the evolution of blogs and website content, implementing link-building practices to strengthen related publications

✅ Adapt to dynamic content needs and create content for different devices and user experiences

ASSUMPTION: The role requires strong writing skills, adaptability, and the ability to work collaboratively with various teams to create engaging and effective content.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communication, or Advertising

Experience: At least 4 years of experience in digital content creation, with a focus on copywriting and content management

Required Skills:

• Excellent communication and writing skills in Spanish
• Proficient in SEO best practices for content creation
• Experience with content management systems
• Strong analytical and research skills
• Ability to create and maintain a consistent brand voice
• Adaptability and ability to create content for different devices and user experiences

Preferred Skills:

• Experience with marketing automation tools
• Fluency in English
• Background in marketing, content operations, branding, or corporate communication

ASSUMPTION: Candidates with a strong portfolio demonstrating their writing skills and experience in digital content creation will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is COP 3,500,000 - COP 5,000,000 per year (USD 1,000 - USD 1,400 per month), based on industry standards for intermediate copywriter roles in Medellín, Colombia.

Benefits:

• Bonuses
• Flexible hours
• Proportional vacations
• Career plan

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Multiplica Talent is a staffing and recruiting company specializing in digital talent recruitment. They work with clients to understand their unique needs and provide personalized, efficient, and flexible recruitment processes.

Company Size: Multiplica Talent has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Multiplica Talent was founded in 2017 and has since expanded its operations to multiple countries, including Mexico, Spain, Peru, France, Colombia, Chile, the United States, and South Africa.

Company Description:

• Multiplica Talent teams up with clients to understand their needs and offer them the best digital talent
• The company has 20 years of experience selecting top-tier digital professionals in Latin America and Europe
• They empower their team members, promoting their professional careers through continuous training and follow-ups with coaches

Company Specialties:

• Inbound recruiting
• Digital talent recruiting
• Mentoring
• Training
• Talent selection
• Employer branding
• Value proposition design
• Talent attraction
• UX recruitment
• Headhunting

Company Website: multiplica.com

ASSUMPTION: Working at Multiplica Talent offers opportunities for professional growth and development, as the company prioritizes continuous training and empowerment of its team members.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring at least 2-5 years of experience in digital content creation and copywriting.

Reporting Structure: The copywriter will report directly to the marketing or content manager and collaborate with various teams, including product, strategy, and design.

Work Arrangement: This is a full-time, remote position, with flexible hours and the opportunity to work from home or a co-working space.

Growth Opportunities:

• Advancement to senior or management roles within the content or marketing department
• Expanding skills and expertise in digital marketing, content strategy, or related fields
• Opportunities to work on diverse projects and collaborate with international teams

ASSUMPTION: The remote work arrangement and flexible hours provided by Multiplica Talent offer a good work-life balance and the opportunity to grow professionally within the company.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space

Office Location(s): Medellín, Colombia

Geographic Context:

• Medellín is the second-largest city in Colombia, known for its vibrant culture, nightlife, and growing tech industry
• The city offers a high quality of life, with affordable living costs compared to other major cities in the region
• Medellín has a tropical climate, with warm temperatures year-round and frequent rainfall

Work Schedule: 40 hours per week, with flexible scheduling

ASSUMPTION: Working remotely for Multiplica Talent allows for a flexible work environment, with the opportunity to balance personal and professional responsibilities more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Skills assessment and writing test
• Final interview with the marketing or content manager

Key Assessment Areas:

• Writing and communication skills
• SEO knowledge and content strategy
• Adaptability and creativity
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills and experience in digital content creation
• Include a portfolio or samples of your work that demonstrate your ability to create engaging and persuasive content
• Prepare for the writing test by brushing up on your Spanish language skills and researching Multiplica Talent's company culture and values

ATS Keywords: Copywriting, content creation, SEO, digital marketing, persuasive writing, brand voice, editorial committees, content management systems

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their writing skills and experience in digital content creation through a portfolio or writing test.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they enable efficient content creation and management.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Continuous learning
• Collaboration
• Innovation
• Customer focus

Work Style:

• Remote and flexible work arrangements
• Collaborative and team-oriented environment
• Focus on continuous learning and professional development
• Results-driven and customer-focused approach

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with international teams?
• Are you committed to continuous learning and professional development?
• Do you have strong communication skills and the ability to create engaging and persuasive content?

ASSUMPTION: Candidates who are self-motivated, adaptable, and committed to continuous learning will be well-suited to the remote work environment and collaborative culture at Multiplica Talent.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to dynamic content needs and creating content for different devices and user experiences
• Working with diverse teams and stakeholders to create engaging and effective content
• Keeping up with industry trends and best practices in digital content creation and marketing

ASSUMPTION: The remote work arrangement and dynamic nature of the role may present unique challenges, but candidates with strong communication skills and adaptability will be well-equipped to succeed in this position.

📈 Similar Roles Comparison

• Compared to other copywriter roles, this position offers a competitive salary range and opportunities for professional growth and development within a mid-sized company
• Multiplica Talent's focus on continuous learning and empowerment sets it apart from other staffing and recruiting agencies in the region
• This role offers the opportunity to work on diverse projects and collaborate with international teams, providing unique career growth opportunities

ASSUMPTION: Candidates should research other copywriter roles in the region to ensure that this position aligns with their career goals and expectations for salary, benefits, and growth opportunities.

📝 Sample Projects

• Developing a content strategy for a new product launch, including articles, ebooks, and web texts that drive user engagement and conversions
• Leading an editorial committee to plan and execute a content calendar around a specific theme, ensuring consistent branding and messaging across all platforms
• Managing the evolution of a blog and website content, implementing SEO best practices to improve search engine rankings and drive organic traffic

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. However, the specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a copywriter at Multiplica Talent?
• How does the company support the professional development and growth of its copywriters?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Multiplica Talent ensure a consistent brand voice across all digital platforms and content types?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within the company?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your writing skills and experience in digital content creation
• Prepare a portfolio or samples of your work that demonstrate your ability to create engaging and persuasive content
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.