Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Eminence Organic Skin Care

🔹 Location: Vancouver, British Columbia, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3-4 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and writing copy for various marketing projects
• Managing storytelling and copy development for product launches and campaigns
• Evolving and maintaining the Eminence brand voice
• Collaborating cross-functionally with marketing teams and leadership
• Ghostwriting thought leadership articles and speeches

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to adapt writing styles for different channels and audiences while maintaining the brand voice.

📋 Key Responsibilities

✅ Manage storytelling and copy development for product launches, seasonal promotions, and brand campaigns to support Marketing Project Managers

✅ Own and evolve the Eminence brand voice, ensuring consistency across all channels

✅ Support the Creative Director in the ongoing development and maintenance of the Eminence Brand Book

✅ Develop strategic positioning and messaging frameworks that elevate our product stories and brand narrative

✅ Collaborate with the Marketing team leadership on the development and evolution of Brand DNA, inclusive of but not limited to brand personas, consumer need states, and audience profiles

✅ Ghostwrite thought leadership articles, blog posts, and speeches for company leadership and brand ambassadors

✅ Craft engaging copy for our spa partner content, including marketing toolkits and promotional materials

✅ Write high-impact corporate communications, executive communications, and PR materials. Support with social media responses and escalated communications, when needed

✅ Support the Senior PR & Communications Manager by providing strategic communications guidance to cross-functional teams and helping manage escalated communications needs.

✅ Partner with internal teams to create effective training materials and internal communications

✅ Lead creative briefing process and maintain quality control of all written content

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and the capacity to work well under deadlines and pressure.

🎯 Required Qualifications

Education: Bachelor's degree in English, Communications, Marketing, Journalism, or a related writing-based discipline

Experience: 5+ years of professional copywriting experience, with significant experience in product and brand storytelling for major global or national brands

Required Skills:

• Proven track record developing creative concepts and compelling brand narratives
• Excellent presentation, communication, strategic thinking, and creative conceptualization skills
• Deep understanding of brand voice development and maintenance
• Ability to translate highly scientific product features into compelling consumer benefits for different audiences with different levels of skin care knowledge
• Strong proofreading and editing abilities, in combination with a high level of attention to detail
• Ability to adapt writing style for different channels and audiences while maintaining our signature brand voice
• Expert knowledge of AP Style and copywriting best practices

Preferred Skills:

• Experience in professional beauty, wellness, or luxury lifestyle brands
• Portfolio demonstrating strong brand, campaign, and product storytelling and brand voice development

ASSUMPTION: Candidates with experience in the beauty or wellness industry and a strong portfolio showcasing brand voice development will be given priority.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Copywriter with 5-10 years of experience in the beauty/wellness industry)

Benefits:

• Competitive salary, quarterly and annual bonuses based on individual and company goals
• 100% employer-paid premiums for extended health, health spending account, wellness program, green transportation incentive, various paid time-off options available from your first day, and product discounts
• Focus on professional development, 1:1 meetings with your leader, tuition assistance program, and length of service rewards

Working Hours: Full-time, Monday to Friday from 8:00 AM - 4:30 PM PST

ASSUMPTION: The salary range is estimated based on industry standards for a Copywriter with 5-10 years of experience in the beauty/wellness industry. Actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 201-500 employees (Mid-sized company, offering opportunities for growth and collaboration)

Founded: 1958 (Over 60 years of experience in the organic skin care industry)

Company Description:

• Eminence Organic Skin Care provides premium products and unparalleled service to leading salons, spas, beauty professionals, and retail customers
• Certified B Corporation®, committed to positively impacting lives within communities, giving back through philanthropic endeavors, and making choices to exemplify sustainability and be stewards of the environment
• Voted as the Favorite Skin Care Line and Favorite Company for Product Education by skin care professionals for over 10 years

Company Specialties:

• Organic and natural skin care
• Professional skin care
• Organic and mineral make-up
• Professional organic skin care

Company Website: eminenceorganics.com

ASSUMPTION: Eminence Organic Skin Care is a well-established company in the organic skin care industry, offering a range of products and services to various clients. As a Certified B Corporation®, the company is committed to sustainability and social responsibility.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience required)

Reporting Structure: Reports directly to the Senior PR & Communications Manager

Work Arrangement: Hybrid (3-4 days on-site per week, with the rest of the time working remotely)

Growth Opportunities:

• Potential to grow within the Marketing & Communications department
• Opportunities to work on diverse projects and collaborate with cross-functional teams
• Access to professional development resources and training

ASSUMPTION: This role offers opportunities for career growth and development within the Marketing & Communications department. Candidates should be proactive in seeking out growth opportunities and taking on new challenges.

🌍 Location & Work Environment

Office Type: Hybrid (3-4 days on-site per week)

Office Location(s): 300-530 West Broadway St., Vancouver, BC V5Z 1E9, CA

Geographic Context:

• Vancouver is a multicultural city with a high quality of life, offering a mix of urban and outdoor living
• Close proximity to various amenities, including shopping, dining, and recreational activities
• Easy access to public transportation

Work Schedule: Full-time, Monday to Friday from 8:00 AM - 4:30 PM PST

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work. Candidates should be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person or virtual interview with the Senior PR & Communications Manager
• Final interview with the VP of Marketing & Communications and/or other key stakeholders

Key Assessment Areas:

• Creativity and brand voice development
• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Attention to detail and editing skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your brand voice development and copywriting skills
• Prepare examples of your work that demonstrate your ability to translate scientific product features into compelling consumer benefits
• Research Eminence Organic Skin Care and be prepared to discuss the company's products, brand, and values

ATS Keywords: Copywriter, Brand Storytelling, Creative Concept Development, Strategic Thinking, Communication Skills, Editing, Proofreading, Attention to Detail, Brand Voice Development, Consumer Messaging, Social Media Communication, Training Material Development, Project Management, Collaboration, Content Creation, Thought Leadership

ASSUMPTION: The interview process will focus on assessing the candidate's creativity, communication skills, strategic thinking, and cultural fit. Candidates should be prepared to provide examples of their work and discuss their approach to copywriting and brand voice development.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content Management Systems (CMS)
• Project Management Tools (Asana, Trello, Jira)

ASSUMPTION: Proficiency in Microsoft Office Suite and Adobe Creative Suite is required for this role. Familiarity with content management systems and project management tools is an asset.

👔 Cultural Fit Considerations

Company Values:

• Commitment to sustainability and social responsibility
• Collaboration and teamwork
• Creativity and innovation
• Customer-centric approach
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Results-driven and deadline-focused
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you align with Eminence Organic Skin Care's commitment to sustainability and social responsibility?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you thrive in a collaborative, cross-functional work environment?

ASSUMPTION: Candidates should assess their alignment with Eminence Organic Skin Care's values and work style to ensure a good cultural fit. They should be comfortable working in a fast-paced, dynamic environment with tight deadlines and be able to thrive in a collaborative, cross-functional work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a wide range of stakeholders, including marketing teams, leadership, and external partners
• Adapting writing styles for different channels and audiences while maintaining the brand voice
• Keeping up with industry trends and competitor activities

ASSUMPTION: Candidates should be prepared to manage multiple projects and deadlines, work effectively with various stakeholders, and adapt their writing styles while maintaining the brand voice. They should also be proactive in staying up-to-date with industry trends and competitor activities.

📈 Similar Roles Comparison

• Unlike other copywriting roles, this position requires a strong understanding of the beauty and wellness industry, as well as experience with organic and natural products
• Eminence Organic Skin Care places a strong emphasis on sustainability and social responsibility, which may not be a focus in other companies
• This role offers opportunities for growth and professional development within the Marketing & Communications department, which may not be available in other organizations

ASSUMPTION: Candidates should be aware of the unique aspects of this role, including the industry-specific experience required, the company's commitment to sustainability and social responsibility, and the opportunities for growth and professional development.

📝 Sample Projects

• Developing a comprehensive brand voice guide for Eminence Organic Skin Care, outlining the brand's personality, tone, and language usage
• Creating a series of blog posts and articles showcasing the brand's commitment to sustainability and social responsibility, highlighting specific initiatives and achievements
• Writing a comprehensive product launch campaign, including press releases, social media content, and in-store promotional materials, for a new line of organic skincare products

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity and strategic thinking required for this role. Candidates should be prepared to provide examples of their work that showcase their ability to develop brand voice guides, create engaging content, and manage product launch campaigns.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Eminence Organic Skin Care?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Marketing & Communications department collaborate with other departments, such as Product Development and Sales?
• What opportunities are there for professional development and growth within the Marketing & Communications department?
• How does Eminence Organic Skin Care support work-life balance for its employees?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing and communications landscape. They should also be prepared to discuss their own career goals and how this role fits into their long-term plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your brand voice development and copywriting skills
• Research Eminence Organic Skin Care and be prepared to discuss the company's products, brand, and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.