📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Circa - IPG DXTRA
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: On-site/Hybrid
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid (2 days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving creative vision for client projects
- Crafting messaging direction and maintaining consistency
- Flexing between short- and long-form copy
- Mentoring junior writers and collaborating with colleagues
ASSUMPTION: This role requires a balance of conceptual thinking and strong writing skills to deliver engaging content across various platforms.
📋 Key Responsibilities
✅ Help drive overall creative vision for client projects
✅ Craft overall messaging direction while maintaining consistency
✅ Ability to flex between short- and long-form copy including concept manifestos, digital/social copy, video script, pitches and a range of campaign support material
✅ Mentor junior writers
✅ Take direction and work collaboratively with colleagues across teams
✅ Help develop long-term creative plans and recommendations that meet client objectives
✅ Join client meetings, brainstorms and planning sessions for ongoing projects
✅ Build and maintain strong rapport with creative team colleagues, client leads and project managers
ASSUMPTION: This role requires strong communication skills, adaptability, and the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Not specified
Experience: 2-3 years of copywriting experience in a related agency or department
Required Skills:
- Proven copywriting skills with a strong portfolio
- Ability to work collaboratively and take direction
- Knowledge of brand development, marketing/advertising, and the creative process
- Cultural awareness and understanding of diverse audiences
- Resilience and adaptability to changing timelines and requests
Preferred Skills:
- Experience working with high-profile health, wellness, or consumer accounts
- Fluency in additional languages
ASSUMPTION: Candidates with experience in advertising, digital, social media, publishing/content, or public relations agencies/departments are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $59,000 - $75,000 USD (based on experience and market conditions)
Benefits:
- Medical, Dental, and Vision insurance
- 401k with employer match
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement for health, mind, body, and soul purchases
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- IPG DXTRA is the world’s most diverse communications network, bringing experts in PR, branding, digital, experiential, influencer, and entertainment together to deliver creative, meaningful, and stand-out answers.
Company Specialties:
- Public Relations
- Branding
- Digital Marketing
- Experiential Marketing
- Influencer Marketing
- Entertainment Marketing
Company Website: http://www.ipgdxtrahealth.com
ASSUMPTION: IPG DXTRA offers a wide range of services and expertise, allowing employees to work on diverse projects and gain experience in various aspects of communications and marketing.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Creative Director
Work Arrangement: Hybrid (on-site 2 days per week, remote 3 days per week)
Growth Opportunities:
- Mentoring junior writers and contributing to their professional development
- Collaborating with diverse teams and gaining exposure to various aspects of the creative process
- Potential career progression to Senior Copywriter, Creative Director, or other leadership roles
ASSUMPTION: This role offers opportunities for professional growth through mentoring, collaboration, and exposure to diverse projects and teams.
🌍 Location & Work Environment
Office Type: On-site with hybrid work arrangement
Office Location(s): Boston, Massachusetts, United States
Geographic Context:
- Boston is a vibrant city with a rich history, offering a mix of urban and suburban living options
- The city is known for its strong education and healthcare industries, providing ample networking opportunities
- Boston has a diverse cultural scene, with numerous museums, theaters, and music venues
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2 on-site days per week)
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still fostering collaboration and creativity in the office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the Creative Director
Key Assessment Areas:
- Portfolio review and discussion of past work
- Creativity and problem-solving skills
- Communication and collaboration skills
- Adaptability and resilience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your best work and explaining your creative process
- Research the company and be prepared to discuss how your skills and experiences align with their mission and values
ATS Keywords: Copywriter, Creative Vision, Messaging Direction, Brand Development, Marketing, Advertising, Conceptual Thinking, Collaboration, Resilience
ASSUMPTION: Applicants should focus on demonstrating their creative skills, adaptability, and cultural awareness throughout the application and interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard software and tools is expected, but specific training may be provided based on the company's preferred platforms.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Excellence
- Diversity
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and resilient
- Results-driven and accountable
- Culturally aware and inclusive
Self-Assessment Questions:
- How do you approach brainstorming and generating creative ideas?
- Can you provide an example of a time when you had to adapt to a sudden change in project scope or timeline?
- How do you ensure that your work is culturally sensitive and inclusive?
ASSUMPTION: Applicants should be prepared to discuss their creative process, adaptability, and cultural awareness during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changing client requests and feedback
- Working collaboratively with diverse teams and stakeholders
- Maintaining consistency in messaging and branding across various platforms and channels
ASSUMPTION: Applicants should be prepared to discuss their strategies for managing multiple projects, adapting to change, and collaborating effectively with diverse teams.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers a unique opportunity to work on high-profile health, wellness, and consumer accounts
- IPG DXTRA's diverse range of services and expertise allows for exposure to various aspects of communications and marketing
- Career progression opportunities may include roles such as Senior Copywriter, Creative Director, or other leadership positions
ASSUMPTION: Applicants should research similar roles and consider how this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Developing a multi-channel campaign for a health and wellness client, including concept manifestos, digital/social copy, video script, and campaign support material
- Creating culturally sensitive and inclusive content for a consumer brand, ensuring that messaging resonates with diverse audiences
- Collaborating with a team to launch a new product or service, including the creation of launch ideas and supporting materials
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for a recent project and how my role would fit into that process?
- How does the team collaborate and ensure consistency in messaging and branding across various platforms and channels?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance, especially with the hybrid work arrangement?
- Can you provide an example of a time when the team had to adapt to a significant change in project scope or timeline, and how did you handle it?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the creative process and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a strong portfolio showcasing your best work and explaining your creative process
- Research the company and be prepared to discuss how your skills and experiences align with their mission and values
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
