Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: ButcherBox

🔹 Location: Mexico, Argentina, Colombia

🔹 Job Type: Full time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and persuasive copy for various marketing assets
• Collaborating with Product Design (UX) to craft clear, user-centric website copy
• Working closely with Product, Design, and Research teams to translate user insights into compelling content
• Continuously testing, refining, and optimizing UX copy based on data, user feedback, and A/B testing

ASSUMPTION: This role requires a strong writing background and the ability to work closely with various teams to create high-quality written content that supports marketing efforts and enhances user experience.

📋 Key Responsibilities

✅ Create engaging and persuasive copy for marketing assets, email, site, social media, and other digital channels

✅ Collaborate with Product Design (UX) to craft clear, user-centric website copy that aligns with UX best practices, enhances usability, and maintains a consistent brand voice

✅ Work closely with Product, Design, and Research teams to translate user insights into compelling content that guides and informs users

✅ Continuously test, refine, and optimize UX copy based on data, user feedback, and A/B testing to improve engagement and conversion

✅ Collaborate with UX and Marketing to translate brand guidelines into content guidelines for the website experience

✅ Develop and execute content strategy across all digital touchpoints (ads, emails, web) that balances brand vision with optimized user experience

✅ Stay updated on the latest industry trends, advancements, and best practices in copywriting and content marketing

ASSUMPTION: The ideal candidate will have meaningful experience in copywriting within a fast-paced ecommerce environment and will be comfortable working in a collaborative, test-and-learn environment.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)

Experience: Proven experience in copywriting, digital marketing, or a similar creative role

Required Skills:

• Strong writing skills with proficiency in content creation tools (e.g., Microsoft Word, Google Docs)
• Experience in developing copywriting strategies and associated variations in the context of digital marketing testing and personalization
• Ability to translate an understanding of the target audience (personas) into appropriate copywriting approaches while maintaining brand guidelines
• Collaborative mindset, with the ability to work across marketing, product, and UX teams in a fast-paced test-and-learn environment, managing multiple projects simultaneously
• Proficiency in content creation tools (e.g., Microsoft Word, Google Docs) and familiarity with Figma
• Ability to find creative opportunities to enhance user experience through compelling copy
• Ability to incorporate SEO-based insights to inform the use of keywords and terminology in their content

Preferred Skills:

• Experience with UX copywriting and content strategy

ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and experience in a fast-paced ecommerce environment will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on experience and market research for copywriter roles in the ecommerce industry)

Benefits:

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
• Financial: 401(k) with generous employer match, annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance, and more

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The salary range provided is an estimate based on market research for copywriter roles in the ecommerce industry. The actual salary may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: ButcherBox operates in the food and beverage services industry, focusing on delivering high-quality, humanely-raised meat and sustainably-harvested seafood directly to consumers' doors. The company is committed to bettering the lives of animals, farmers, and the environment through its products and practices.

Company Size: ButcherBox has 51-200 employees, providing a mid-sized company environment where applicants can expect a collaborative and supportive work culture.

Founded: ButcherBox was founded in 2015 and has since grown to become a certified B Corp, recognized for its commitment to social and environmental responsibility.

Company Description:

• ButcherBox is a certified B Corp headquartered in Boston, Massachusetts
• The company delivers 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to its members' doors
• All of ButcherBox's products are humanely raised or wild-caught and never given antibiotics or added hormones
• The company is committed to treating its planet with respect, improving the lives of animals and farmers, and never cutting corners when it comes to doing business

Company Specialties:

• Humanely-raised meat and seafood delivery
• Sustainable and responsible business practices
• Ecommerce and subscription-based business model

Company Website: http://www.butcherbox.com

ASSUMPTION: ButcherBox's commitment to sustainability, animal welfare, and responsible business practices makes it an attractive employer for candidates who share these values.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career copywriters looking to gain experience in a fast-paced ecommerce environment and make a significant impact on a growing company's marketing efforts.

Reporting Structure: The Copywriter will report directly to the Marketing Manager and collaborate closely with Product, Design, and Research teams.

Work Arrangement: This role is on-site, with the possibility of remote work as needed. The company encourages a good work-life balance and offers flexible working arrangements.

Growth Opportunities:

• As the company grows, there may be opportunities for the Copywriter to take on more responsibilities and advance their career within the marketing department
• The Copywriter may have the chance to work on various marketing channels and campaigns, allowing them to develop a diverse skill set
• ButcherBox's commitment to employee growth and development is evident in its benefits package, which includes an annual Learning & Development stipend and access to professional coaching solutions

ASSUMPTION: The Copywriter role at ButcherBox offers ample opportunities for growth and development, both personally and professionally, as the company continues to expand its marketing efforts and customer base.

🌍 Location & Work Environment

Office Type: ButcherBox's headquarters is located in Watertown, Massachusetts, with additional offices in Mexico, Argentina, and Colombia. The work environment is collaborative, supportive, and focused on driving growth and innovation in the ecommerce industry.

Office Location(s): 1 Kingsbury Ave, Watertown, Massachusetts 02472, US (headquarters); additional offices in Mexico, Argentina, and Colombia

Geographic Context:

• Watertown, Massachusetts is a suburb of Boston, offering a mix of urban and suburban living with easy access to the city's cultural attractions, restaurants, and nightlife
• Mexico, Argentina, and Colombia offer diverse cultural experiences, with unique food, music, and historical sites for employees to explore

Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: ButcherBox's offices provide a collaborative and supportive work environment, with ample opportunities for employees to grow both personally and professionally.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and a member of the Marketing team
• Portfolio review and writing test
• Final interview with the Marketing Manager and/or other senior team members

Key Assessment Areas:

• Writing skills and portfolio quality
• Cultural fit and alignment with ButcherBox's values
• Problem-solving skills and ability to work in a collaborative environment
• Understanding of the target audience and ability to create compelling content

Application Tips:

• Tailor your resume and cover letter to highlight your relevant writing experience and skills
• Include a portfolio of your best work, showcasing your versatility and creativity as a copywriter
• Prepare for the writing test by familiarizing yourself with ButcherBox's brand voice and values
• Research ButcherBox's products, mission, and values to demonstrate your enthusiasm for the role and the company

ATS Keywords: copywriter, digital marketing, ecommerce, UX copywriting, content strategy, brand voice, marketing campaigns, SEO, user experience, collaboration, fast-paced environment

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant writing experience and skills, as well as their enthusiasm for ButcherBox's mission and values.

🛠️ Tools & Technologies

• Microsoft Word or Google Docs
• Figma
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for applicants looking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Relentless improvement
• Accountability
• Humility
• Customer obsession

Work Style:

• Collaborative and supportive
• Focused on driving growth and innovation
• Committed to social and environmental responsibility

Self-Assessment Questions:

• Do you share ButcherBox's commitment to sustainability, animal welfare, and responsible business practices?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
• Do you have a strong portfolio showcasing your writing skills and experience in a fast-paced ecommerce environment?

ASSUMPTION: Applicants who share ButcherBox's values and are comfortable working in a fast-paced, collaborative environment will be well-suited to this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the ecommerce industry and ButcherBox's growth
• Managing multiple projects and deadlines simultaneously
• Balancing the need for creativity with the need for optimization and data-driven decision-making
• Working across various teams and departments to create cohesive and effective marketing campaigns

ASSUMPTION: Applicants should be prepared to work in a fast-paced, dynamic environment and be comfortable managing multiple projects and deadlines simultaneously.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Content Strategist, with a focus on copywriting and UX copy
• Unlike other roles in the marketing field, this position requires a strong background in copywriting and a deep understanding of the user experience
• Career progression in this role may lead to opportunities in marketing management, content strategy, or user experience design

ASSUMPTION: Applicants should have a strong background in copywriting and be comfortable working in a fast-paced, collaborative environment to excel in this role.

📝 Sample Projects

• Developing a comprehensive content strategy for ButcherBox's website, including SEO-optimized copy for product pages, category pages, and blog posts
• Creating engaging and persuasive copy for marketing campaigns, including email marketing, social media, and paid advertising
• Collaborating with the UX team to create clear and concise user-centered copy for the ButcherBox website, improving usability and conversion rates

ASSUMPTION: Applicants should be prepared to provide examples of their work that demonstrate their ability to create compelling copy for various marketing channels and user experiences.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for copywriting projects at ButcherBox?
• How does the Copywriter role collaborate with other teams, such as Product, Design, and Research?
• What are the most important qualities and skills for success in this role?
• How does ButcherBox support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of ButcherBox's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant writing experience and skills
• Prepare a portfolio of your best work, showcasing your versatility and creativity as a copywriter
• Research ButcherBox's products, mission, and values to demonstrate your enthusiasm for the role and the company
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.