Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: MoonPay

🔹 Location: Cape Town, Madrid, Barcelona, Krakow, Bucharest, London, Lisbon

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-09

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling content for MoonPay's diverse audience
• Maintaining and evolving MoonPay’s brand voice
• Collaborating with cross-functional teams to develop cohesive campaigns
• Tailoring content to diverse audiences, from crypto novices to seasoned investors
• Staying informed on fintech and cryptocurrency trends to produce relevant and timely content

ASSUMPTION: This role requires a strong understanding of copywriting principles, with a focus on creating clear, concise, and engaging content that resonates with various audiences.

📋 Key Responsibilities

✅ Write high-quality copy for marketing campaigns, website content, social media, email newsletters, and blog posts

✅ Maintain and evolve MoonPay’s brand voice, ensuring consistency across all touchpoints

✅ Work closely with designers, product managers, and marketing teams to develop cohesive campaigns and user-focused messaging

✅ Review and refine content to ensure accuracy, clarity, and alignment with brand guidelines

✅ Stay informed on fintech and cryptocurrency trends to produce relevant and timely content

ASSUMPTION: The role involves a mix of creative and strategic thinking, with a focus on delivering high-quality content that drives brand awareness and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Marketing, or a related field

Experience: 3+ years of copywriting experience, preferably in fintech, tech, or cryptocurrency industries

Required Skills:

• Exceptional writing, editing, and proofreading skills
• Ability to distill complex concepts into clear, concise, and engaging copy
• Familiarity with content management systems (e.g., Payload, Braze)
• Strong understanding of cryptocurrency, blockchain, and financial technology
• Creative thinker with a passion for storytelling and problem-solving
• Detail-oriented with strong organizational skills and the ability to manage multiple projects
• Comfortable working in a fast-paced, remote-first environment

Preferred Skills:

• Experience in a similar role within a fast-growing tech company
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong portfolio showcasing diverse content types and a proven track record of creating engaging and effective copy.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (based on industry standards for mid-senior level copywriters in Europe)

Benefits:

• Equity package 📈
• Unlimited holidays 🏝
• Paid parental leave 🍼
• Annual training budget 💻
• Home office setup allowance 🪑
• Monthly budget to spend on our products 💰

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level copywriters in Europe. The benefits package is designed to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: MoonPay is a leading Web3 infrastructure company, providing end-to-end solutions for payments, enterprise-scale smart contract development, and digital asset management. They work with many iconic brands to power their Web3 strategies and ideas.

Company Size: MoonPay has 201-500 employees, providing a dynamic and collaborative work environment.

Founded: MoonPay was founded in 2018, with a mission to unlock digital ownership for everyone by onboarding the world to Web3.

Company Description:

• MoonPay is a remote-first company with a global presence, fostering a diverse and inclusive work culture.
• Their vision is to create a mindful and respectful environment where everyone can bring their authentic self to work.
• MoonPay is committed to providing reasonable accommodations for individuals with disabilities during the application process.

Company Specialties:

• Web3 infrastructure
• Cryptocurrency and blockchain technology
• Digital asset management
• Enterprise-scale smart contract development
• Payment solutions

Company Website: MoonPay Website

ASSUMPTION: MoonPay's focus on Web3 technology and digital ownership makes it an exciting and innovative place to work, with ample opportunities for growth and learning.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: The Copywriter will report directly to the Head of Communications.

Work Arrangement: This role offers remote work with flexible hours, allowing for a healthy work-life balance.

Growth Opportunities:

• MoonPay's rapid growth and expansion present numerous opportunities for career advancement.
• The company encourages internal mobility and promotes from within.
• There is potential for this role to grow into a leadership position as the team and company expand.

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote-first with occasional team gatherings and events

Office Location(s): Cape Town, Madrid, Barcelona, Krakow, Bucharest, London, Lisbon

Geographic Context:

• MoonPay's global presence allows for a diverse and inclusive work environment, with team members from various backgrounds and locations.
• The company's remote-first culture fosters collaboration and communication across time zones.
• Each location offers unique cultural experiences and opportunities for exploration.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously with team members in different time zones.

ASSUMPTION: MoonPay's remote-first work environment encourages autonomy, responsibility, and a strong work ethic, with a focus on delivering high-quality results rather than presenteeism.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the Talent Team
• Writing test or case study
• Final interview with the Head of Communications
• Decision and offer

Key Assessment Areas:

• Writing, editing, and proofreading skills
• Understanding of MoonPay's brand voice and tone
• Ability to adapt content for different audiences and channels
• Cultural fit and alignment with MoonPay's BLOCK Values
• Problem-solving skills and creativity

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or writing samples that demonstrate your range and versatility as a copywriter.
• Be prepared to discuss your approach to copywriting and how you ensure your work resonates with diverse audiences.
• Research MoonPay's brand voice and tone, and be ready to discuss how you would maintain and evolve it.

ATS Keywords: Copywriter, Marketing, Brand Voice, Content Creation, Fintech, Cryptocurrency, Blockchain, Storytelling, Editing, Proofreading, Collaboration, Remote Work

ASSUMPTION: MoonPay's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.

🛠️ Tools & Technologies

• Content management systems (e.g., Payload, Braze)
• Google Workspace (Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Figma, Sketch)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: MoonPay uses a variety of tools and technologies to streamline workflows and facilitate collaboration among teams.

👔 Cultural Fit Considerations

Company Values:

• B - Be Hungry: MoonPay encourages curiosity, continuous learning, and a growth mindset.
• L - Level Up: The company fosters a culture of professional development and career growth.
• O - Own It: MoonPay values autonomy, responsibility, and a strong work ethic.
• C - Crypto Curious: The company welcomes individuals with a passion for cryptocurrency, blockchain, and Web3 technology.
• K - Kaizen: MoonPay is committed to continuous improvement and optimization.

Work Style:

• MoonPay's work environment is remote-first, with a focus on asynchronous communication and results-driven work.
• The company values autonomy, responsibility, and a strong work ethic.
• MoonPay fosters a culture of collaboration, open communication, and continuous learning.

Self-Assessment Questions:

• How do you ensure that your writing resonates with diverse audiences, from crypto novices to seasoned investors?
• How do you maintain and evolve a brand voice and tone while working with various teams and stakeholders?
• How do you approach working remotely and asynchronously with team members in different time zones?

ASSUMPTION: MoonPay's cultural fit considerations focus on finding candidates who align with the company's BLOCK Values and work style, with a strong emphasis on autonomy, responsibility, and a growth mindset.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the role may require candidates to adapt quickly to changing priorities and deadlines.
• The need to stay informed on fintech and cryptocurrency trends may require candidates to invest time in continuous learning and research.
• The remote work environment may present challenges in terms of communication and collaboration, requiring candidates to be proactive and self-motivated.
• The diverse and global nature of MoonPay's audience may present challenges in tailoring content to various cultural and linguistic contexts.

ASSUMPTION: MoonPay's potential challenges are outweighed by the unique opportunities for growth, learning, and innovation that the role and company offer.

📈 Similar Roles Comparison

• This role is unique in its focus on crafting engaging and effective content for a Web3 company, with a strong emphasis on brand voice and tone.
• Compared to traditional marketing or copywriting roles, this position requires a deep understanding of cryptocurrency, blockchain, and fintech.
• Career progression in this role may involve moving into a leadership position as the team and company expand.

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company, with a focus on Web3 technology and digital ownership.

📝 Sample Projects

• Crafting a series of blog posts explaining complex cryptocurrency concepts to a non-technical audience
• Developing a monthly newsletter that keeps subscribers informed about MoonPay's latest products, features, and company updates
• Creating a set of marketing materials that promote MoonPay's enterprise-scale smart contract development services to potential clients

ASSUMPTION: These sample projects demonstrate the range and versatility required of a successful Copywriter at MoonPay, with a focus on creating engaging, informative, and effective content.

❓ Key Questions to Ask During Interview

• How does MoonPay support the professional development and growth of its copywriting team?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does MoonPay measure the success of its content and ensure that it resonates with its diverse audience?
• What are the key priorities for this role in the first 30-60-90 days?
• How does MoonPay foster a culture of collaboration and open communication among its remote teams?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or writing samples that demonstrate your range and versatility as a copywriter.
• Prepare for a writing test or case study as part of the interview process.
• Follow up with the MoonPay Talent Team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.