📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Neilson Financial Services
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK (UK, Canada, Australia)
🚀 Job Overview
Key aspects of this role include:
- Creating impactful content for multiple brands across various channels and markets
- Collaborating with cross-functional teams to ensure brand consistency and compliance
- Adapting to different brand tones of voice and market-specific content
- Optimizing content for SEO and staying informed about industry trends
- Managing projects from concept to delivery and maintaining content guides
ASSUMPTION: This role requires a proactive, detail-oriented individual who can thrive in a fast-paced, collaborative environment and help shape the voice of multiple brands.
📋 Key Responsibilities
✅ Create content to support Neilson Financial Services' marketing channels, focusing on both new brand launches and existing brand growth
✅ Produce copy for a range of offline and digital channels, including websites, print materials, customer documents, digital ads, PPC campaigns, emails, and social media
✅ Write for a global audience, tailoring content for the UK, Canada, and Australian markets
✅ Develop longer-form copy for SEO-focused content and brand-led PR initiatives
✅ Ensure consistency and compliance with multiple brand tone-of-voice guidelines
✅ Collaborate with the SEO team to produce optimized, high-performing content
✅ Write and refine customer-facing documents, such as welcome packs, policy updates, and CRM campaigns
✅ Stay informed about competitor and industry trends to identify content opportunities
✅ Review, edit, and refine all published content with an exceptional attention to detail
✅ Define and maintain copy guides to ensure consistency across channels and teams
ASSUMPTION: The successful candidate will have experience in creating copy for consumer-facing brands, ideally in the financial services industry, and will be comfortable working on projects from concept to delivery.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in creating copy for consumer-facing brands, ideally in the financial services or related industries
Required Skills:
- High level of proficiency in Microsoft Office Suite, mainly Word and Excel
- Fluent in spoken and written English
- Strong track record of producing content for both offline and digital channels
- Experience managing multiple brand tones of voice and adapting to different guidelines
- Familiarity with SEO principles and keyword optimization
- Knowledge of creating detailed content plans and calendars
- Experience working on projects from concept to delivery
Preferred Skills:
- Experience with website administration using an Ecommerce Platform/CMS
- Understanding of AI tools and services such as ChatGPT
ASSUMPTION: Candidates with a strong work ethic, motivation, keen eye for detail, excellent communication skills, and a proactive, resourceful mindset will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible work arrangements (remote OK)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and role requirements. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: Medium (501-1,000 employees)
Founded: 2008 (as per LinkedIn profile)
Company Description:
- Neilson Financial Services is a market leader in life insurance, with a strong focus on customer-centricity and innovation
- The company operates globally, with offices in the UK, Canada, Ireland, the USA, and Australia
- Neilson's in-house digital marketing agency, Thinkbait, is headquartered in Dublin and supports the growth of existing brands and the launch of new ones
Company Specialties:
- Life Insurance
- Over 50 Life Insurance
- Guaranteed Life Insurance
- Family Life Insurance
- Financial Services
- Insurance
- Call Centre and Contact Centre
Company Website: www.neilsonfs.com
ASSUMPTION: Neilson Financial Services is a growing company with a strong focus on customer-centricity and innovation, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including SEO, design, and customer experience
Work Arrangement: Remote OK (UK, Canada, Australia), with occasional on-site collaboration
Growth Opportunities:
- Potential career progression within the Marketing department or other areas of the business
- Opportunities to work on new brand launches and contribute to the company's growth
- Chance to develop skills in content strategy, SEO, and project management
ASSUMPTION: This role offers opportunities for professional growth and development, with the potential to take on more responsibilities and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Dublin, Ireland) with remote work options
Office Location(s): St Kevin's Park, Dublin, Ireland
Geographic Context:
- Dublin is the capital and largest city of Ireland, known for its vibrant culture, historic sites, and bustling tech industry
- The city offers a high quality of life, with a mix of urban and rural landscapes, and a strong sense of community
- Dublin is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Full-time (37.5 hours per week), with flexible hours and the opportunity to work remotely
ASSUMPTION: The hybrid work environment at Neilson Financial Services offers a balance between on-site collaboration and remote work, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager and a team member
- Final interview with the Marketing Director
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best writing samples, showcasing your versatility and creativity
- Prepare for behavioral and scenario-based interview questions, focusing on your problem-solving skills and adaptability
- Research Neilson Financial Services and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Copywriter, Content Creation, SEO, Digital Marketing, Brand Management, Attention to Detail, Collaboration, Communication, Organizational Skills, Proactive Mindset, Adaptability, Project Management, Ecommerce, Microsoft Office, Consumer-Facing Brands, AI Tools
ASSUMPTION: The application process at Neilson Financial Services is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel)
- Content Management Systems (CMS) and Ecommerce Platforms
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- AI tools and services (e.g., ChatGPT)
ASSUMPTION: The successful candidate will have experience with Microsoft Office Suite and may be required to learn and use other tools and technologies specific to the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous improvement
- Collaboration and teamwork
- Accountability and integrity
- Empowerment and growth
Work Style:
- Proactive and resourceful
- Detail-oriented and organized
- Collaborative and communicative
- Adaptable and open to change
- Highly motivated and driven
Self-Assessment Questions:
- How do you ensure that your writing aligns with the brand voice and tone-of-voice guidelines?
- Can you provide an example of a time when you had to adapt your writing style to suit a different audience or market?
- How do you stay organized and manage multiple projects and deadlines?
ASSUMPTION: Neilson Financial Services values candidates who are customer-focused, team-spirited, and motivated to succeed, with a strong work ethic and a keen eye for detail.
⚠️ Potential Challenges
- Managing multiple brand tones of voice and adapting to different guidelines
- Balancing the need for consistency with the requirement to create fresh, engaging content
- Keeping up with industry trends and competitor activities
- Adapting to a fast-paced, evolving work environment
ASSUMPTION: The successful candidate will be comfortable working in a fast-paced environment, managing multiple projects, and adapting to change.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position requires experience in managing multiple brand tones of voice and adapting to different guidelines
- This role offers the opportunity to work on new brand launches and contribute to the company's growth, providing a unique challenge and growth opportunity
- Career progression in this role could lead to positions such as Senior Copywriter, Content Manager, or Marketing Manager
ASSUMPTION: This role offers a unique opportunity to work on new brand launches and contribute to the company's growth, with potential for career progression within the Marketing department or other areas of the business.
📝 Sample Projects
- Developing a comprehensive content strategy for a new brand launch, including tone-of-voice guidelines and a detailed content plan
- Creating a series of blog posts and articles to establish a brand as a thought leader in the industry
- Writing and refining customer-facing documents, such as welcome packs, policy updates, and CRM campaigns, to ensure they are clear, concise, and engaging
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create impactful content, manage projects from concept to delivery, and maintain brand consistency.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into it?
- How does the Marketing team collaborate with other departments, such as SEO and design?
- What opportunities are there for professional growth and development within the Marketing department or other areas of the business?
- How does the company support work-life balance for its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to help the candidate understand the role's context, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your writing samples and portfolio
- Prepare for the interview by researching Neilson Financial Services and practicing your responses to behavioral and scenario-based interview questions
- Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
