Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: H&M Group

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Trans-creating global and regional communication to meet local market needs
• Ensuring adherence to brand tone of voice and guidelines
• Collaborating with internal teams and external parties to achieve shared objectives
• Supporting local teams with translations as needed

ASSUMPTION: This role requires a strong understanding of the fashion industry and a passion for written language, as well as the ability to work well within a team and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Trans-create global and regional communication to meet local market needs based on global guidelines and brand tone of voice

✅ Proofread and secure that copy is written, adapted, and translated according to cultural and legal guidelines

✅ Support local teams with translations when needed, e.g., internal and external communications material

✅ Play an active role in collaboration with external parties and internal teams to deliver on shared objectives

✅ Keep an eye on competitors, trends, and development in the fashion industry

ASSUMPTION: The role may require occasional overtime or working on weekends to meet project deadlines.

🎯 Required Qualifications

Education: Copywriting, Journalism, or business degree/relevant qualifications

Experience: At least 3 years of experience in copywriting, marketing content, or a related field

Required Skills:

• Full proficiency in written native language and English
• Good understanding of marketing content and ability to skew the message for different target groups and communication channels
• Ability to create copy at a high pace at high quality
• Robust organizational skills with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively

Preferred Skills:

• Experience working in the fashion industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience working in a fast-paced environment and familiarity with brand guidelines will be at an advantage.

💰 Compensation & Benefits

Salary Range: INR 5,00,000 - 8,00,000 per annum (Based on experience and industry standards)

Benefits:

• Staff discount card usable on all H&M Group brands in stores and online
• Inclusion in H&M Incentive Program (HIP)
• Global benefits package
• Local competitive perks and benefits

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) and occasional flexibility based on project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Copywriter role in Bangalore, India. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 1947 (as Hennes; 1968 as H&M)

Company Description:

• H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
• Operates in 75 geographical markets with 4,801 stores under various company brands
• Employs over 107,000 full-time equivalent positions worldwide

Company Specialties:

• Fast-fashion retail
• Global brand management
• Sustainable fashion initiatives

Company Website: career.hm.com

ASSUMPTION: H&M Group is a well-established company with a strong global presence and a focus on sustainability in the fashion industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Content Operations Manager for India

Work Arrangement: On-site, full-time position based at the Support Office in Bangalore, Karnataka, India

Growth Opportunities:

• Potential career progression within the marketing and communications department
• Possibility to work on diverse projects and gain experience in various aspects of copywriting
• Opportunities to collaborate with international teams and gain global exposure

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Support Office

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the fourth most populous city in India
• Known for its vibrant tech industry and cultural scene
• Offers a mix of urban and suburban living options

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM with occasional flexibility based on project needs

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Writing and creative skills
• Understanding of the fashion industry and brand guidelines
• Organizational skills and ability to manage multiple projects
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide examples of your copywriting work, if available
• Demonstrate your understanding of the fashion industry and H&M Group's brand

ATS Keywords: Copywriting, Trans-creation, Marketing Content, Brand Guidelines, Fashion Industry, Collaboration, Organizational Skills, Problem Solving

ASSUMPTION: The application process may involve assessments or tests to evaluate the candidate's writing and creative skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content Management Systems (CMS)
• Project Management Tools (Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard tools and software is expected, but specific training may be provided.

👔 Cultural Fit Considerations

Company Values:

• Passion for fashion
• Caring for customers
• Will to win
• Trust and respect for colleagues

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you stay updated with the latest trends in the fashion industry?
• Can you provide an example of a time when you had to manage multiple projects simultaneously?
• How do you ensure that your writing aligns with brand guidelines and tone of voice?

ASSUMPTION: Candidates who demonstrate a strong passion for fashion, a collaborative work style, and a commitment to H&M Group's values will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced work environment
• Working with diverse teams and stakeholders
• Keeping up with the ever-changing fashion industry trends

ASSUMPTION: Successful candidates will be able to manage their time effectively, work well under pressure, and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Compared to a Junior Copywriter, this role requires more experience and offers more responsibility and autonomy
• Compared to a Senior Copywriter, this role may have less strategic input but offers the opportunity to work on a wider range of projects
• Career progression may involve moving into a specialist or management role within the marketing and communications department

ASSUMPTION: This role offers a unique blend of experience and responsibility, providing an ideal stepping stone for candidates looking to advance their copywriting careers.

📝 Sample Projects

• Trans-creating global marketing campaigns for the Indian market
• Adapting international brand guidelines to meet local market needs
• Collaborating with external agencies to develop and execute marketing strategies

ASSUMPTION: The projects listed above are examples of the types of tasks the Copywriter may be expected to undertake. The specific projects will vary based on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role contribute to the overall success of the company?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• Can you provide an example of a successful marketing campaign that the company has executed recently, and what role did copywriting play in its success?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates the candidate's interest in the role and commitment to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the H&M Group career page by July 22, 2025
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your copywriting work, if available
• Follow up with the hiring manager after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.