Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Apparel Group

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content in Arabic and English across various platforms
• Translating and localizing content while maintaining brand voice and cultural sensitivity
• Collaborating with cross-functional teams to ensure cohesive messaging
• Managing multiple content requests and meeting tight deadlines
• Staying updated on industry trends and consumer communication preferences

ASSUMPTION: This role requires a high level of bilingual proficiency and cultural awareness to effectively communicate with diverse audiences.

📋 Key Responsibilities

✅ Write and adapt content in Arabic and English across various formats, including e-commerce websites, product descriptions, brand storytelling, social media captions, campaign headlines, press releases, corporate and B2B materials, newsletters, blog posts, catalogues, and editorial features.

✅ Translate and localize content from English to Arabic (and vice versa) with sensitivity to cultural nuance, accuracy, and tone of voice.

✅ Ensure clarity, consistency, and brand alignment in all bilingual content across touchpoints.

✅ Edit and proofread all written materials for grammar, tone, formatting, and language flow.

✅ Collaborate with marketing, design, PR, digital, and e-commerce teams to ensure cohesive messaging across platforms.

✅ Adapt messaging to suit different audiences, purposes, and platforms while maintaining brand guidelines.

✅ Support content planning for seasonal campaigns, product launches, and group-wide initiatives.

✅ Help maintain internal glossaries, tone-of-voice guidelines, and brand-specific phrasing.

✅ Ensure timely delivery of assigned content under tight deadlines and across multiple simultaneous projects.

✅ Stay updated on industry trends, linguistic developments, and consumer communication preferences in both languages.

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Translation, English Language, English Literature, or a related field (required).

Experience: 1-3 years of experience in bilingual copywriting, translation, or editorial content development.

Required Skills:

• Excellent bilingual writing and editing skills.
• Strong sense of cultural and linguistic nuance.
• High attention to detail and quality control.
• Organized and able to prioritize tasks effectively.
• Strong communication and teamwork skills.
• Ability to take feedback and revise accordingly.
• A collaborative team player with a positive attitude.
• Passionate about content and adaptable to changing priorities and workloads.

Preferred Skills:

• Familiarity with tone-of-voice adaptation, localization best practices, and regional audience engagement.
• Experience in retail, fashion, lifestyle, digital media, or e-commerce.

ASSUMPTION: Candidates with experience in the retail or fashion industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically AED 15,000 - 25,000 per month, based on experience and industry standards for copywriters in Dubai.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Opportunities for career growth within the Apparel Group

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: The Apparel Group operates in the retail apparel and fashion industry, with a focus on value fashion and merchandise.

Company Size: The Apparel Group has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: The Apparel Group was founded in 2012 and has since grown to become the leading retail and hospitality conglomerate in the GCC and India.

Company Description:

• The Apparel Group retails its own label of apparel for men, women, and children, along with footwear, accessories, cosmetics, and household products.
• The company strives to bring dynamic and affordable fashion offerings, designed in-house and manufactured to stringent quality standards.
• The Apparel Group is part of the leading customer loyalty program in the region, “Club Apparel,” offering exclusive rewards and value to its members.

Company Specialties:

• Retail apparel and fashion
• E-commerce
• Brand management
• Customer loyalty programs

Company Website: http://www.randbfashion.com

ASSUMPTION: The Apparel Group's focus on value fashion and merchandise may require candidates to be comfortable with creating content for a wide range of products and audiences.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career copywriters looking to gain experience in a dynamic retail environment.

Reporting Structure: The Copywriter will report directly to the Marketing Manager and collaborate with various teams, including design, PR, digital, and e-commerce.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Progression to Senior Copywriter or Copywriting Team Lead roles
• Expansion into related fields, such as content strategy or brand management
• Opportunities to work on high-profile campaigns and initiatives within the Apparel Group

ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills.

🌍 Location & Work Environment

Office Type: The Apparel Group's office is a modern, collaborative workspace that encourages creativity and teamwork.

Office Location(s): The office is located in Dubai, United Arab Emirates.

Geographic Context:

• Dubai is a multicultural city with a diverse range of industries and opportunities.
• The United Arab Emirates offers a tax-free income and a high standard of living.
• Dubai's vibrant fashion scene and consumer culture provide ample inspiration for copywriters.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with occasional overtime as needed.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment with tight deadlines and multiple projects.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager and a member of the creative team
• Portfolio review and writing test
• Final interview with the Marketing Director

Key Assessment Areas:

• Bilingual writing and editing skills
• Cultural awareness and sensitivity
• Attention to detail and quality control
• Ability to manage multiple projects and meet deadlines
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your bilingual writing experience and relevant skills.
• Prepare a diverse portfolio showcasing your writing skills in both Arabic and English across various formats.
• Research the Apparel Group and be prepared to discuss how your skills and experience align with the company's values and goals.

ATS Keywords: Bilingual, Copywriting, Translation, Editing, Brand Voice, Cultural Nuance, Retail, Fashion, E-commerce, Marketing, Collaboration, Project Management, Deadlines

ASSUMPTION: The application process may vary depending on the volume of applicants and the specific needs of the hiring team.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content Management Systems (CMS) such as WordPress or Magento
• Design tools like Adobe Creative Suite (Photoshop, Illustrator) or Sketch
• Project management tools such as Asana, Trello, or Jira

ASSUMPTION: Familiarity with these tools is not required but may be an advantage during the application process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and creativity
• Collaboration and teamwork
• Integrity and accountability
• Passion for fashion and retail

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you ensure that your writing maintains a consistent brand voice across multiple platforms and languages?
• Can you provide an example of a time when you had to adapt your writing style to suit a specific audience or purpose?
• How do you prioritize and manage multiple content requests with tight deadlines?

ASSUMPTION: Candidates who demonstrate a strong understanding of the Apparel Group's values and a compatible work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple content requests and meeting tight deadlines
• Adapting writing styles to suit diverse audiences and platforms
• Maintaining brand voice and consistency across languages and touchpoints
• Working in a fast-paced, dynamic environment with frequent changes and updates

ASSUMPTION: Successful candidates will be organized, adaptable, and able to manage multiple projects simultaneously.

📈 Similar Roles Comparison

• Unlike other copywriting roles, this position requires a strong focus on retail and fashion content, as well as experience in bilingual writing and localization.
• This role offers the opportunity to work with a diverse range of products and audiences within the retail apparel and fashion industry.
• Career progression in this role may lead to opportunities in brand management, content strategy, or other related fields within the Apparel Group.

ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their professional development plan.

📝 Sample Projects

• Creating engaging product descriptions for an e-commerce platform in both Arabic and English
• Adapting campaign messaging for social media channels to suit regional audiences and cultural nuances
• Translating and localizing press releases and corporate materials while maintaining brand voice and accuracy

ASSUMPTION: These sample projects are intended to illustrate the types of tasks the Copywriter may be required to perform, but the actual responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for seasonal campaigns and product launches?
• How does the Copywriting team collaborate with other departments, such as design and marketing?
• What opportunities are there for professional development and growth within the Apparel Group?
• How does the company support work-life balance for its employees?
• Can you provide an example of a recent marketing campaign and discuss its outcomes and learnings?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your bilingual writing experience and relevant skills.
• Prepare a diverse portfolio showcasing your writing skills in both Arabic and English across various formats.
• Research the Apparel Group and be prepared to discuss how your skills and experience align with the company's values and goals.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.