Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Flagstone Group LTD

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Hybrid (1 day in office)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-level (3-5 years)

🔹 Remote Status: Hybrid (1 day a week in the office)

🚀 Job Overview

Key aspects of this role include:

• Applying Flagstone's unique tone of voice to various assets, from PPC to T&Cs, brochures to banners, and everything in between.
• Thinking deeply about creative concepts, from new ads to entire campaigns, or just a new way to say 'grow your money'.
• Collaborating with multiple teams, such as Digital, UX, and Product, to ensure all experiences reflect Flagstone’s personality and tone.
• Supporting writing workshops to help improve the standard of writing across Flagstone.
• Crafting thoughtful and sensitive copy in response to incidents, helping to protect Flagstone’s brand and reputation.
• Working wherever you’re needed to support the day-to-day needs of the business, with many projects piqueing your creativity, but not all of them.

ASSUMPTION: This role requires a creative, curious mind with a strong portfolio showcasing work you’re proud of. It also demands openness to constructive feedback and the ability to work well with multiple teams.

📋 Key Responsibilities

✅ Applying Flagstone’s tone of voice to various assets, from PPC to T&Cs, brochures to banners, and everything in between.

✅ Thinking deeply about creative concepts, from new ads to entire campaigns, or just a new way to say 'grow your money'.

✅ Collaborating with multiple teams, such as Digital, UX, and Product, to ensure all experiences reflect Flagstone’s personality and tone.

✅ Supporting writing workshops to help improve the standard of writing across Flagstone.

✅ Crafting thoughtful and sensitive copy in response to incidents, helping to protect Flagstone’s brand and reputation.

✅ Working wherever you’re needed to support the day-to-day needs of the business, with many projects piqueing your creativity, but not all of them.

ASSUMPTION: The successful candidate will have experience in regulated industries, ideally, and be comfortable working in a fast-paced, supportive environment.

🎯 Required Qualifications

Education: Not specified, but relevant experience is crucial.

Experience: 3-5 years of copywriting experience, with a focus on regulated industries.

Required Skills:

• Proven copywriting experience (3-5 years)
• Strong portfolio showcasing work you’re proud of
• Creative, curious mindset
• Confidence in collaborating with multiple teams
• Openness to constructive feedback
• Versatility to write for a dozen different channels (or more)

Preferred Skills:

• Experience in regulated industries

ASSUMPTION: The ideal candidate will have experience in regulated industries and be comfortable working in a fast-paced, supportive environment.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards)

Benefits:

• Hybrid working (1 day a week in the office)
• Competitive bonus scheme
• Flexible benefits budget
• Salary sacrifice options
• Around the World scheme (3 months work from anywhere)
• Mental wellbeing support
• Learning and development budget
• Private health care
• Medical cash plan
• Life insurance and Income Protection
• Matched pension contributions up to 5%
• 25 days holiday
• Enhanced Parental Leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level copywriter role in London. The benefits package is comprehensive and designed to support employees' health, wealth, and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Flagstone operates in the cash management and deposit account sector, targeting individuals, businesses, and charities.

Company Size: Medium (201-500 employees). Flagstone offers a collaborative work environment with opportunities for growth and learning.

Founded: 2013. Flagstone has been growing steadily, expanding its services and client base over the years.

Company Description:

• Flagstone is an online savings platform that reinvents how individuals, businesses, and charities manage, protect, and grow their cash.
• The company provides a single application for savers to spread their deposits across hundreds of accounts, maximise their interest, and keep their cash secure.
• Flagstone is available to UK individuals, businesses, and charities at www.flagstoneim.com.
• Internationally, Flagstone serves individuals, corporates, funds, and trusts at www.flagstoneim.com/international.

Company Specialties:

• Cash Management
• Cash Deposit Accounts
• High Interest Accounts
• Wealth Managers
• Corporate & SMEs
• Charities
• High Net Worth
• Interest Rate
• Financial Advisers
• Trusts
• SIPP & SSAS
• Accountants
• Solicitors
• Treasury Service
• Banks
• Deposit
• Instant Access
• Term
• Notice
• Secure
• Diversification
• FSCS Protection
• Single Application
• FinTech

Company Website: www.flagstoneim.com

ASSUMPTION: Flagstone's unique value proposition, comprehensive benefits package, and collaborative work environment make it an attractive place to work, particularly for those interested in the FinTech industry.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for experienced copywriters looking to take on more responsibility in a fast-paced, supportive environment.

Reporting Structure: The Copywriter will report directly to the Head of Brand & Content.

Work Arrangement: Hybrid (1 day a week in the office). This arrangement allows for flexibility and a better work-life balance.

Growth Opportunities:

• Flagstone's rapid growth and expansion present numerous opportunities for career progression.
• The company encourages internal mobility and offers various training and development programs to support employees' growth.

ASSUMPTION: The Copywriter role at Flagstone offers a unique opportunity to work in a dynamic, growing FinTech company with ample room for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Hybrid. Flagstone's London office is a collaborative space designed to foster creativity and teamwork.

Office Location(s): 1st Floor, Clareville House, 26-27 Oxendon Street, London, SW1Y 4EL, GB

Geographic Context:

• London is a major global financial hub, offering ample opportunities for networking and professional growth.
• The city's diverse cultural scene and vibrant nightlife provide ample entertainment options for employees.

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.

ASSUMPTION: Flagstone's London office provides an ideal work environment for creative professionals, with easy access to cultural attractions, restaurants, and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Creativity and problem-solving skills
• Portfolio review and discussion
• Cultural fit and team dynamics
• Adaptability and resilience

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare a strong portfolio showcasing your best work, with a focus on regulated industries if applicable.
• Research Flagstone's brand voice and values to demonstrate your understanding and alignment with the company culture.
• Practice common interview questions and be prepared to discuss your portfolio and creative process.

ATS Keywords: Copywriting, creative, collaboration, regulated industries, portfolio, brand voice, FinTech

ASSUMPTION: Flagstone's hiring process is designed to assess candidates' creativity, cultural fit, and problem-solving skills, with a strong emphasis on portfolio review and discussion.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Cloud (InDesign, Illustrator)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., Google Search Console, SEMrush)

ASSUMPTION: Flagstone uses industry-standard tools and technologies for copywriting, project management, and content creation. Proficiency in these tools is expected for the successful candidate.

👔 Cultural Fit Considerations

Company Values:

• Collaborative
• Curious
• Empowering
• Inclusive
• Respectful
• Transparent

Work Style:

• Flagstone encourages a flexible, results-driven work environment.
• The company values autonomy, innovation, and continuous learning.
• Flagstone's culture fosters open communication, active listening, and a growth mindset.

Self-Assessment Questions:

• How do you align with Flagstone's value of being collaborative and empowering?
• Describe a time when you demonstrated curiosity and a growth mindset in your previous role.
• How do you approach working with diverse teams and incorporating feedback into your creative process?

ASSUMPTION: Flagstone's culture emphasizes collaboration, curiosity, and empowerment. Candidates should be able to demonstrate alignment with these values and be comfortable working in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously.
• Flagstone's rapid growth and expansion may present challenges in maintaining a consistent brand voice across various channels and platforms.
• The regulated nature of Flagstone's industry may require additional compliance and legal considerations in copywriting.
• The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members.

ASSUMPTION: While Flagstone offers numerous opportunities for growth and development, candidates should be prepared to navigate potential challenges related to the company's rapid expansion and the regulated nature of its industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Copywriter position at Flagstone requires a strong understanding of financial services and regulated industries.
• This role offers more creative freedom and responsibility than typical marketing or content roles, with the opportunity to shape Flagstone's brand voice and messaging.
• Career progression in this role may lead to senior content or brand management positions within Flagstone or other FinTech companies.

ASSUMPTION: The Copywriter role at Flagstone is unique, offering a blend of creative freedom, strategic responsibility, and the opportunity to work in a dynamic, growing FinTech company.

📝 Sample Projects

• Developing a new advertising campaign to promote Flagstone's high-interest accounts to a target audience of young professionals.
• Creating engaging content for Flagstone's blog, targeting both individual and business customers with relevant financial education and tips.
• Crafting clear and concise copy for Flagstone's mobile app, ensuring a seamless user experience and consistent brand voice across all platforms.

ASSUMPTION: Flagstone's diverse range of projects and clients offers ample opportunities for copywriters to showcase their creativity, versatility, and strategic thinking.

❓ Key Questions to Ask During Interview

• How does Flagstone differentiate itself from other FinTech companies in the market?
• What are the most significant challenges facing the brand and marketing team in the next 12-24 months?
• How does Flagstone support the professional development and growth of its employees?
• What are the key priorities for the Copywriter role in the first 30-60-90 days?
• How does Flagstone measure the success of its brand and marketing campaigns?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and company, and provides valuable insights into Flagstone's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare a strong portfolio showcasing your best work, with a focus on regulated industries if applicable.
• Research Flagstone's brand voice and values to demonstrate your understanding and alignment with the company culture.
• Practice common interview questions and be prepared to discuss your portfolio and creative process.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.