Copywriter (Advertising)

📌 Core Information

🔹 Job Title: Copywriter (Advertising)

🔹 Company: Avōq

🔹 Location: New York, United States

🔹 Job Type: Hybrid

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing breakthrough creative campaigns across all media
• Collaborating with art directors and designers to concept and execute campaigns
• Presenting creative work with conviction at internal and external meetings
• Contributing to agency culture and new business efforts

ASSUMPTION: This role requires a strong conceptual thinker who can keep strategy central to their creative process and effectively communicate ideas to both clients and internal teams.

📋 Key Responsibilities

✅ Partner with art directors and designers to concept and execute creative campaigns under supervision

✅ Produce a variety of deliverables including branding, TV/video, print, OOH, radio, digital, social, experiential, branding, websites, PR stunts, activations, etc.

✅ Present creative work with conviction at internal and external meetings

✅ Create a positive environment through encouragement and teamwork

✅ Oversee video and still photography production and post-production

✅ Contribute to agency culture and new business efforts

ASSUMPTION: This role involves managing multiple projects simultaneously and requires strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Advertising, Marketing, English, Journalism, or a related field

Experience: 2-5 years of agency experience

Required Skills:

• Proven experience in conceptual thinking, scripting, and campaign ideation
• Creative thinker with a strong strategic focus
• Effective communicator with strong presentation skills
• Accountable, professional, initiative-driven, and collaborative
• Dependable and consistent

Preferred Skills:

• Understanding of user-experience design, content strategy, and web best practices
• Understanding of the Adobe Creative Suite and workflows/tools

ASSUMPTION: Candidates should have a strong portfolio demonstrating their ability to create innovative advertising campaigns.

💰 Compensation & Benefits

Salary Range: $65,000 - $90,000 (USD) per year

Benefits:

• 100% Company-paid Medical, Dental, and Vision insurance
• Paid parental leave
• 401(k) contributions
• Flexible, hybrid work arrangements
• 12 paid company holidays per year, up to 39 days of individual paid time off
• Winter break: Offices close the last week of the year

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is based on industry standards for copywriters with 2-5 years of experience in the advertising industry in New York, United States.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 201-500 employees

Founded: 2024

Company Description:

• Avōq is an advocacy firm that helps companies, organizations, and industries elevate ideas, build brands, and tackle reputation or policy challenges
• Their approach combines communications and advocacy to creatively shape narratives, manage brand reputation, influence national debates, and engage audiences
• They embrace an ethos of creative advocacy, informed thinking, fresh perspectives, and unique solutions to drive outcomes with the right audiences at the right time

Company Specialties:

• Branding and Reputation Management
• Public Affairs and Advocacy
• Crisis Communications
• Digital Strategy and Content Creation

Company Website: teamavoq.com

ASSUMPTION: Avōq's focus on creative advocacy and evidence-based approach sets it apart in the public relations and communications industry.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to Creative Directors and other agency leaders

Work Arrangement: Hybrid (remote and on-site work)

Growth Opportunities:

• Potential to advance to Senior Copywriter or Creative Director roles
• Opportunities to work on diverse client projects and gain exposure to different industries
• Chance to contribute to new business efforts and help grow the agency

ASSUMPTION: This role offers opportunities for professional growth and development within the agency.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site work available)

Office Location(s): New York, United States

Geographic Context:

• New York is a major hub for advertising, marketing, and communications industries
• The city offers a diverse range of cultural, entertainment, and professional opportunities
• New York's competitive job market may present both challenges and opportunities for career growth

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and in-person collaboration with team members and clients.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team
• Creative portfolio presentation and interview with the Creative Director
• Final interview with the agency's leadership team

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and presentation skills
• Collaboration and teamwork
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a strong portfolio showcasing your best advertising campaigns and creative concepts
• Research Avōq's clients and industry focus to demonstrate your understanding of their work

ATS Keywords: Advertising, Copywriter, Creative Campaigns, Conceptual Thinking, Scripting, Campaign Ideation, Art Directors, Designers, Creative Directors, Branding, TV/Video, Print, OOH, Radio, Digital, Social, Experiential, Web Best Practices, Adobe Creative Suite, Workflows/Tools

ASSUMPTION: Avōq's application process may include assessments or exercises to evaluate candidates' creative and strategic thinking skills.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable using industry-standard creative software and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Creative Advocacy
• Informed Thinking
• Fresh Perspectives
• Unique Solutions

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to client needs
• Strategic and data-driven
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you possess strong communication and presentation skills?
• Are you able to maintain a positive attitude and contribute to a supportive work environment?

ASSUMPTION: Avōq values candidates who align with their company values and can contribute to a positive, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the fast-paced and dynamic nature of the advertising industry
• Working with diverse clients and understanding their unique needs and preferences
• Competing with established and experienced copywriters in the New York market

ASSUMPTION: These challenges can be overcome through strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Junior or Mid-level Copywriter position in an advertising agency, but may offer more opportunities for creative input and collaboration with senior team members
• Compared to in-house copywriter roles, this position may provide exposure to a wider range of clients and industries
• Career progression may involve advancing to Senior Copywriter or Creative Director roles within the agency

ASSUMPTION: Candidates should research similar roles in the advertising industry to better understand the expectations and requirements of the Copywriter (Advertising) position at Avōq.

📝 Sample Projects

• Develop a creative campaign for a new product launch, including TV/video, print, and digital advertising materials
• Create a branding campaign for an established company looking to redefine its image and reach a new audience
• Design a social media campaign to promote a client's event or initiative, including copy for posts, stories, and ads

ASSUMPTION: These sample projects demonstrate the range of creative and strategic thinking required for the Copywriter (Advertising) role at Avōq.

❓ Key Questions to Ask During Interview

• How does Avōq support the professional growth and development of its copywriters?
• What is the typical career path for a copywriter at Avōq, and how can I position myself for advancement?
• How does Avōq foster a collaborative and inclusive work environment?
• What are the most challenging aspects of working on advertising campaigns for diverse clients, and how does Avōq support its team members in overcoming these challenges?
• How does Avōq measure the success of its advertising campaigns, and how are these metrics communicated to clients?

ASSUMPTION: These questions can help candidates better understand Avōq's approach to supporting its team members' growth and success, as well as the expectations and requirements of the Copywriter (Advertising) role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a strong portfolio showcasing your best advertising campaigns and creative concepts
• Follow up with Avōq's HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.