Copywriter (all genders)

📌 Core Information

🔹 Job Title: Copywriter (all genders)

🔹 Company: brandneo GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Entry-level to Mid-level

🔹 Remote Status: Hybrid (2 days remote, 2 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging social media content, including headlines, claims, and copies
• Working in a creative team environment, collaborating with various departments
• Bringing your unique voice and ideas to the table, contributing to brandneo's innovative culture
• Managing your own projects and tasks, demonstrating strong organizational skills

ASSUMPTION: This role requires a strong focus on social media content creation, with a balance between creativity and strategic thinking. The ideal candidate will be comfortable working in a dynamic, collaborative environment.

📋 Key Responsibilities

✅ Develop engaging and on-brand social media content, including headlines, claims, and copies

✅ Collaborate with the creative team and other departments to ensure content aligns with brand guidelines and campaign objectives

✅ Manage your own projects and tasks, demonstrating strong organizational skills and attention to detail

✅ Stay up-to-date with industry trends and best practices, continuously improving your skills and knowledge

ASSUMPTION: The role requires a strong focus on social media content creation, with a balance between creativity and strategic thinking. The ideal candidate will be comfortable working in a dynamic, collaborative environment.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing, communications, or a related field

Experience: 0-2 years of professional experience in an agency or similar environment

Required Skills:

• Excellent German and English language skills (C1 level or equivalent)
• Strong creative writing skills with a focus on social media content
• Ability to work independently and manage multiple projects
• Excellent communication and teamwork skills

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of SEO best practices
• Familiarity with content management systems (CMS)

ASSUMPTION: The ideal candidate will have some professional experience in an agency or similar environment, with a strong focus on social media content creation. Excellent German and English language skills are essential for this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (gross), depending on experience and qualifications. This estimate is based on industry standards for entry-level to mid-level copywriter positions in Hamburg, Germany.

Benefits:

• Flexible working hours
• 4-day work week
• Mobile office
• Free drinks and snacks
• Regular team events
• Free training and development opportunities
• Latest Apple hardware
• Crewlove (a unique blend of camaraderie and support)

Working Hours: 32 hours per week, with flexible hours and the option to work from home two days a week.

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level to mid-level copywriter positions in Hamburg, Germany. The benefits package is designed to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. brandneo specializes in creating impactful marketing campaigns for brands that want to be relevant and visible.

Company Size: Small (11-50 employees). This size allows for a more personal and collaborative work environment, with ample opportunities for growth and development.

Founded: 2019. In just a few years, brandneo has established itself as a leading agency, working with prominent clients such as Audi, Kununu, and Disney+.

Company Description:

• brandneo combines clear strategy with creative substance to help brands connect with their audience
• The agency focuses on honest communication, bold campaigns, and a strong brand identity
• brandneo works with a diverse range of clients, including Audi, Kununu, Disney+, PUMA, and Viva con Agua

Company Specialties:

• Creative concept development
• Digital marketing and social media campaigns
• Brand strategy and positioning
• Memes and web 3.0 initiatives
• NFTs and innovative marketing solutions

Company Website: brandneo.de

ASSUMPTION: brandneo is a dynamic, forward-thinking agency that values creativity, collaboration, and a strong work ethic. The company's small size allows for a more personal and supportive work environment.

📊 Role Analysis

Career Level: Entry-level to Mid-level. This role offers an excellent opportunity for recent graduates or early-career professionals to gain experience in a fast-paced agency environment.

Reporting Structure: The copywriter will report directly to the creative director and collaborate closely with the creative team, as well as other departments such as account management and strategy.

Work Arrangement: Hybrid (2 days remote, 2 days on-site). This arrangement offers the flexibility to work from home two days a week, with the option to work from the office in Hamburg the other two days.

Growth Opportunities:

• Brandneo's small size and collaborative culture provide ample opportunities for professional development and growth
• The agency encourages employees to take on new challenges and expand their skillsets
• With experience and proven performance, there may be opportunities for advancement within the creative team or other departments

ASSUMPTION: This role offers an excellent opportunity for early-career professionals to gain experience in a dynamic agency environment. The hybrid work arrangement provides flexibility and work-life balance, while the small company size offers ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Hamburg, Germany

Office Location(s): Am Kai 2, Dortmund, North Rhine-Westphalia 44263, DE

Geographic Context:

• Hamburg is a vibrant city with a rich cultural scene, offering a high quality of life
• The city is well-connected by public transportation, making it easy to commute to the office
• Hamburg is home to a thriving advertising and marketing industry, with numerous agencies and creative professionals

Work Schedule: Flexible hours with the option to work from home two days a week. The work schedule is designed to support a healthy work-life balance.

ASSUMPTION: The office environment at brandneo is modern, collaborative, and supportive, with a strong focus on creativity and innovation. The location in Hamburg offers a high quality of life and ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site or virtual interview with the creative director and other team members
• Final decision and job offer

Key Assessment Areas:

• Creativity and writing skills
• Communication and teamwork abilities
• Organizational skills and attention to detail
• Alignment with brandneo's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your best work, demonstrating your creativity and versatility
• Prepare for interview questions that focus on your writing skills, creativity, and cultural fit
• Research brandneo's clients and campaigns to show your enthusiasm and understanding of the agency's work

ATS Keywords: Social media content, copywriting, creative writing, advertising, marketing, agency, collaboration, project management, German, English

ASSUMPTION: The application process at brandneo is designed to assess the candidate's creativity, communication skills, and cultural fit. The interview process may include writing tests or case studies to evaluate the candidate's abilities.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Content management systems (CMS)
• Microsoft Office or Google Workspace
• Creative software (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The tools and technologies required for this role are standard in the advertising and marketing industry. The ideal candidate will have experience with social media management tools and content management systems, as well as proficiency in Microsoft Office or Google Workspace.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Honesty and authenticity
• Mutual respect and support
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Focused on creativity and innovation
• Committed to honest communication and bold campaigns
• Encouraging of personal and professional growth

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you comfortable working independently and managing multiple projects?
• Do you share brandneo's commitment to honest communication and bold campaigns?
• Are you eager to learn and grow professionally in a fast-paced agency setting?

ASSUMPTION: The ideal candidate for this role will be a creative, collaborative, and adaptable individual who shares brandneo's commitment to honest communication and bold campaigns. They will be comfortable working independently and managing multiple projects in a dynamic agency environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management
• The agency's fast-paced environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require working with tight deadlines and managing client expectations
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment

ASSUMPTION: The potential challenges of this role are inherent to the fast-paced agency environment and the hybrid work arrangement. The ideal candidate will be adaptable, organized, and comfortable working in a dynamic, collaborative setting.

📈 Similar Roles Comparison

• Compared to other copywriter roles, this position places a strong emphasis on social media content creation and collaboration with a diverse range of clients
• Brandneo's small size and collaborative culture offer ample opportunities for growth and development, compared to larger agencies with more hierarchical structures
• This role may offer more opportunities for advancement and professional development than similar roles in larger agencies

ASSUMPTION: This role offers a unique blend of creativity, collaboration, and growth opportunities, setting it apart from similar roles in larger agencies or more traditional marketing environments.

📝 Sample Projects

• Developing a social media campaign for a new product launch, including headlines, claims, and copies
• Creating engaging and on-brand content for a client's social media channels, tailored to their target audience
• Managing a project from start to finish, including collaboration with other departments, client communication, and final delivery

ASSUMPTION: The sample projects for this role are designed to showcase the candidate's creativity, strategic thinking, and project management skills. The ideal candidate will be able to demonstrate their ability to work collaboratively and manage multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does brandneo support the professional development and growth of its employees?
• What are the most challenging aspects of working in a fast-paced agency environment?
• How does brandneo approach collaboration and teamwork, both within the creative department and with other departments?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities of the role. The ideal candidate will be proactive and inquisitive, using the interview process to assess their fit with the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Brandneo careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided
• Prepare a portfolio of your best work, demonstrating your creativity and versatility
• Prepare for interview questions that focus on your writing skills, creativity, and cultural fit
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.