📌 Core Information
🔹 Job Title: Copywriter and Content Specialist
🔹 Company: Tucows (Wavelo)
🔹 Location: Remote
🔹 Job Type: Full-time (Maternity Leave Contract)
🔹 Category: Marketing & Communications
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting breakthrough ad copy across various formats using AI as a creative partner
- Collaborating closely with designers, campaign leads, and product marketers to align tone and messaging
- Operating in real time, co-creating, workshopping, and refining without waiting for perfect inputs
- Using performance data to optimize and sharpen messaging
ASSUMPTION: This role requires a strong creative thinker who can adapt to a fast-paced, collaborative environment and leverage AI tools to enhance their work.
📋 Key Responsibilities
✅ Develop ad copy across key formats: out-of-home, digital display, paid social, print campaigns, direct mail, microsites, and landing pages
✅ Create supporting copy for social, blog, and email content tied to campaigns, as well as customer storytelling and lifecycle messaging
✅ Leverage AI tools to rapidly test and evolve creative approaches, scale messaging across formats, and build systems to standardize and elevate creative output
✅ Operate in real time, co-creating, workshopping, and refining without waiting for perfect inputs
✅ Use performance data to optimize and sharpen messaging
ASSUMPTION: The successful candidate will be comfortable working in a dynamic environment with evolving direction and ambiguous inputs.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 3+ years in advertising or creative copywriting roles
Required Skills:
- Concept-first creative thinking with a strong grasp of campaign strategy and storytelling
- Fluency in AI tools and workflows for idea generation, drafting, and scaling creative output
- Strong copywriting skills across digital, print, OOH, and emerging ad formats
- Understanding of ad performance metrics and how to optimize messaging for engagement and conversion
- Ability to work at speed and iterate quickly in non-linear, collaborative environments
- High creative standards with a proven ability to craft bold, memorable messaging
- Self-directed research skills; can dig into customer insights, product features, and competitive context independently
- Excellent attention to detail; grammar, tone, and clarity are always on point
- Comfort with ambiguity and evolving direction; able to move forward without waiting for a perfect brief
- Ability to systematize voice and tone across platforms, teams, and tools
- Strong collaboration and communication skills; comfortable co-creating in real time
- Tech-savvy mindset with a natural curiosity for learning new platforms, tools, and creative technologies
Preferred Skills:
- Familiarity with AI platforms for ideation, drafting, or optimization
ASSUMPTION: Candidates with a strong portfolio showcasing their ability to adapt voice and tone depending on audience and context will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 USD for US residents, or $100,000 - $120,000 CAD for Canadian residents. Other countries will differ. Range may vary on a number of factors including, but not limited to: location, experience, and qualifications.
Benefits:
- Generous benefits package, including health, dental, and vision insurance
- Retirement savings plan with company matching
- Flexible work arrangements and remote work options
- Employee assistance program
- Paid time off, including vacation, sick leave, and holidays
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Telecom Systems)
Company Size: 51-200 employees
Founded: 2022
Company Description:
- Wavelo, a division of Tucows (NASDAQ: TCX, TSX: TC), is a modern, cloud-based platform designed to simplify OSS/BSS technology management and improve internet access worldwide.
- Serving communication service providers globally, Wavelo offers a suite of flexible software to enable mobile and internet access, provisioning, billing, subscriptions, and more.
- Wavelo connects disparate business and operational systems and seamlessly integrates into operators’ existing infrastructure, enabling operators to keep pace with network innovation and focus on providing a superior customer experience.
Company Specialties:
- OSS/BSS Technology Management
- Internet Access Improvement
- Communication Service Providers
- Cloud-based Platforms
Company Website: wavelo.com
ASSUMPTION: Wavelo's focus on modernizing telecom systems and improving internet access worldwide creates an innovative and dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with designers, campaign leads, and product marketers.
Work Arrangement: Full-time, with a 12-month maternity leave contract and the possibility of extension. Remote work is available.
Growth Opportunities:
- Potential to grow within the marketing department as the company expands
- Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of marketing
- Chance to contribute to the development of AI-driven creative processes and tools
ASSUMPTION: This role offers a unique opportunity for a creative copywriter to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work from the Toronto headquarters
Office Location(s): Toronto, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene, offering numerous opportunities for personal and professional growth
- The remote work option allows for flexibility and work-life balance
- The company's global focus exposes employees to diverse perspectives and international projects
Work Schedule: Flexible hours, with the ability to work remotely and balance personal responsibilities
ASSUMPTION: The remote work option and flexible hours create an inclusive work environment that caters to diverse employee needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team, focusing on creative portfolio and AI tool proficiency
- Final interview with the marketing director
Key Assessment Areas:
- Creativity and originality in ad copy samples
- Adaptability and versatility in voice and tone
- Fluency in AI tools and understanding of AI-driven creative processes
- Collaboration and communication skills
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight your creative thinking, AI tool proficiency, and adaptability
- Prepare a diverse portfolio showcasing your ability to craft breakthrough ad copy across various formats and audiences
- Be ready to discuss your experience with AI tools and how you've leveraged them to enhance your creative output
- Research the company and its mission to demonstrate your understanding of their focus on modernizing telecom systems and improving internet access worldwide
ATS Keywords: Copywriter, Content Specialist, AI Tools, Creative Thinking, Campaign Strategy, Storytelling, Digital Advertising, Print Advertising, Collaboration, Communication, Attention to Detail, Research Skills, Performance Metrics, Optimization, Adaptability, Curiosity, Creative Technologies
ASSUMPTION: Applicants who demonstrate a strong understanding of AI-driven creative processes and a portfolio showcasing their ability to adapt voice and tone depending on audience and context will have a competitive edge in the application process.
🛠️ Tools & Technologies
- AI-driven creative platforms (e.g., Copy.ai, Frase.io, or similar tools)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, or similar tools)
ASSUMPTION: Familiarity with AI-driven creative platforms and a willingness to learn and adapt to new tools will be highly valued in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Wavelo encourages employees to think creatively and challenge the status quo
- Collaboration: The company fosters a collaborative work environment where employees support and learn from one another
- Customer-centricity: Wavelo prioritizes understanding and addressing the needs of its customers
Work Style:
- Dynamic and fast-paced, with a focus on continuous learning and improvement
- Collaborative and team-oriented, with a strong emphasis on communication and coordination
- Customer-focused, with a commitment to delivering high-quality products and services
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments where inputs and direction may evolve quickly?
- Are you comfortable collaborating and co-creating in real time, even when inputs are not perfect?
- Do you have a strong creative voice, but also understand how to systematize it across platforms, teams, and tools?
ASSUMPTION: Candidates who align with Wavelo's values and work style, and can answer these self-assessment questions affirmatively, will be well-suited to this role.
⚠️ Potential Challenges
- Working in a fast-paced, evolving environment with ambiguous inputs and tight feedback loops
- Adapting voice and tone depending on audience and context, often with limited guidance
- Leveraging AI tools effectively to enhance creative output and optimize messaging
- Balancing the need for speed and iteration with a commitment to high creative standards
ASSUMPTION: Applicants should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional advertising roles, this position emphasizes the use of AI as a creative partner, requiring a unique blend of creative thinking and technical proficiency
- Wavelo's focus on modernizing telecom systems and improving internet access worldwide exposes employees to diverse projects and international perspectives
- This role offers a unique opportunity for growth within a dynamic, innovative company, with the potential to contribute to the development of AI-driven creative processes and tools
ASSUMPTION: Applicants should consider how their skills and experiences align with the unique aspects of this role and the company's mission.
📝 Sample Projects
- Developing a comprehensive ad campaign for a new fiber internet service, including out-of-home, digital, and print components, as well as supporting copy for social media, blog, and email content
- Creating a series of customer testimonials and success stories, highlighting the benefits of Wavelo's platform for communication service providers
- Collaborating with designers and product marketers to develop a consistent voice and tone for Wavelo's brand, ensuring that messaging is clear, concise, and on-brand across all touchpoints
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of this role, showcasing the opportunity for creative copywriters to make a significant impact on Wavelo's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the typical feedback loop and revision process for ad copy at Wavelo?
- How does the marketing team collaborate and coordinate with other departments, such as product and sales?
- What opportunities exist for professional growth and development within the marketing department and the company as a whole?
- How does Wavelo support employees in staying up-to-date with the latest AI-driven creative tools and technologies?
- What is the company's approach to work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: These questions will help applicants better understand the work environment, company culture, and opportunities for growth within the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your creative thinking, AI tool proficiency, and adaptability
- Prepare a diverse portfolio showcasing your ability to craft breakthrough ad copy across various formats and audiences
- Be ready to discuss your experience with AI tools and how you've leveraged them to enhance your creative output during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
