📌 Core Information
🔹 Job Title: Copywriter (Associate Managing Consultant)
🔹 Company: Mastercard
🔹 Location: St. Leonards, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and motivating the Marketing Services organization
- Developing engaging content across various communication channels
- Creating holistic and memorable creative campaigns
- Actively identifying new opportunities and trends
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to effectively lead the Marketing Services organization and create compelling content.
📋 Key Responsibilities
✅ Provide leadership and motivation, conveying the vision and values of the Marketing Services organization
✅ Develop work that's on strategy and consistent with the brand character across a wide array of channels
✅ Develop copy for multiple forms of communication, including direct response, designed to drive action and conversion
✅ Present work intelligently and concisely in internal reviews and in client meetings
✅ Be proactive in bringing ideas that will help solve challenges and grow business
✅ Collaborate with graphic designers to ensure the format/design and copy work cohesively
✅ Interpret brand/style guidelines from various clients and apply to marketing collateral messaging
✅ Interpret creative briefing documents and effectively translate into compelling content
✅ Stay up-to-date with social media platforms, trends, technology, and best practices
ASSUMPTION: The role involves a high degree of autonomy and requires strong self-management skills to balance multiple project deliverables in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Art, Communication, PR, or related studies
Experience: 2-5 years of copywriting experience within a creative agency environment or for marketing purposes on the client side
Required Skills:
- Experience writing copy for direct response marketing
- Ability to concept new campaign copy in a variety of mediums
- Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
- Ability to combine conceptual creative thinking with high-quality content delivery
- Excellent organizational and communication skills
Preferred Skills:
- Solid understanding of the customer journey as it relates to card and banking
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as it involves creating content for a global brand.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 120,000 per annum (Estimated based on industry standards for a mid-level copywriter in Australia)
Benefits:
- Health insurance
- Retirement savings plan
- Employee stock purchase plan
- Paid time off and holidays
- Employee discounts
Working Hours: Full-time, 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level copywriter in Australia. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services and technology sectors, focusing on digital payments, commerce, and processing
Company Size: Mastercard is a large corporation with over 10,000 employees worldwide, offering extensive resources and opportunities for professional growth
Founded: Mastercard was founded in 1966 and has since grown into a global leader in its industry
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services
Company Specialties:
- Global digital payments and commerce
- Technology and innovative mobile payment solutions
- Processing
Company Website: www.mastercard.com
ASSUMPTION: Mastercard's global presence and extensive resources provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into management or leadership roles
Reporting Structure: The Copywriter reports directly to the Marketing Services organization and may work closely with other teams, such as creative, strategy, and account management
Work Arrangement: On-site, with potential for occasional remote work or hybrid arrangements, depending on the company's policies and the individual's needs
Growth Opportunities:
- Progression into senior copywriter or creative director roles
- Expansion into related fields, such as brand management or account management
- Opportunities to work on global campaigns and collaborate with diverse teams
ASSUMPTION: The Copywriter role at Mastercard offers significant growth potential, given the company's global presence and diverse range of products and services.
🌍 Location & Work Environment
Office Type: Corporate office with a modern, collaborative work environment
Office Location(s): St. Leonards, Australia
Geographic Context:
- St. Leonards is a suburb of Sydney, Australia, with a population of approximately 10,000 people
- The area offers a mix of residential, commercial, and retail spaces, with easy access to public transportation
- Sydney is the largest city in Australia, with a diverse and multicultural population
Work Schedule: Standard business hours, with flexibility for occasional overtime as needed
ASSUMPTION: The St. Leonards office provides a dynamic and collaborative work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Creativity and conceptual thinking
- Communication and presentation skills
- Understanding of marketing insights and strategies
- Ability to work collaboratively and manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight your copywriting experience and relevant skills
- Include a portfolio of your best work, showcasing your ability to create engaging and on-brand content
- Prepare examples of how you've successfully translated marketing insights into compelling advertising campaigns
- Research Mastercard's brand and values to demonstrate your understanding of the company and its mission
ATS Keywords: Copywriting, creative thinking, marketing insights, direct response marketing, campaign development, collaboration, communication skills, organizational skills, social media trends, brand guidelines, content delivery, conceptual skills, digital marketing, advertising campaigns, graphic design collaboration, client engagement
ASSUMPTION: Mastercard's application process is designed to assess candidates' creativity, communication skills, and understanding of marketing principles, with a focus on finding the best fit for the company's culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The Copywriter role at Mastercard requires proficiency in Microsoft Office Suite and Adobe Creative Cloud, as well as familiarity with content management systems and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our roots
- Innovating for our customers
- Collaborating with our partners
- Making a difference in the world
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on delivering high-quality work
- Adaptable and open to feedback
Self-Assessment Questions:
- Do I share Mastercard's commitment to doing the right thing and staying true to its roots?
- Am I able to thrive in a fast-paced, collaborative environment and deliver high-quality work under tight deadlines?
- Do I have a strong work ethic and a passion for creating engaging, on-brand content?
ASSUMPTION: Mastercard values candidates who are passionate about their work, committed to the company's mission, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple project deliverables and tight deadlines
- Adapting to a fast-paced and dynamic work environment
- Collaborating effectively with diverse teams and stakeholders
- Staying up-to-date with industry trends and best practices in digital marketing and advertising
ASSUMPTION: The Copywriter role at Mastercard presents both opportunities and challenges, requiring strong self-management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers a unique opportunity to work for a global brand with extensive resources and a strong focus on innovation and digital marketing
- Mastercard's global presence and diverse range of products and services provide ample opportunities for career growth and development
- This role may have more responsibility and autonomy than similar positions at smaller agencies or companies, with a greater emphasis on leadership and strategic thinking
ASSUMPTION: The Copywriter role at Mastercard offers a unique combination of opportunities and challenges, with a greater emphasis on leadership, strategic thinking, and global brand management than similar positions at smaller agencies or companies.
📝 Sample Projects
- Developing a comprehensive advertising campaign for a new Mastercard product or service, including TV, online video, online banners, social platforms, and print materials
- Creating engaging and on-brand content for Mastercard's corporate website, blog, and other digital channels
- Collaborating with the creative team to design and implement a successful direct response marketing campaign, driving action and conversion
ASSUMPTION: The Copywriter role at Mastercard involves a wide range of projects, from global advertising campaigns to digital content creation and direct response marketing, requiring strong conceptual skills, creativity, and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the creative team and other departments, such as strategy and account management?
- How does Mastercard support the professional growth and development of its copywriters?
- What are the most significant challenges facing the Marketing Services organization, and how can this role help address them?
- How does Mastercard measure the success of its advertising campaigns, and what metrics are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees' well-being and personal growth?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Mastercard's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your copywriting experience and relevant skills
- Prepare a portfolio of your best work, showcasing your ability to create engaging and on-brand content
- Prepare examples of how you've successfully translated marketing insights into compelling advertising campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
