Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: RPM Wood Finishes Group

🔹 Location: Greensboro, North Carolina, United States

🔹 Job Type: Full time

🔹 Category: Chemical Manufacturing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content tailored to specific audiences across multiple formats.
• Optimizing content for search engine optimization to drive organic traffic and improve conversion rates.
• Collaborating with internal teams to align content with overall marketing strategies.
• Analyzing trends, competitor content, and audience preferences to craft compelling copy.
• Developing persuasive call-to-action statements to encourage user engagement and drive conversions.
• Using various tools and analytics to assess content effectiveness and refine strategies.
• Ensuring all marketing materials adhere to the company’s tone and branding guidelines.

ASSUMPTION: This role requires a strong blend of creativity and analytical skills. The ideal candidate will be able to balance artistic expression with data-driven decision making.

📋 Key Responsibilities

✅ Create engaging content tailored to specific audiences across multiple formats.

✅ Optimize content for search engine optimization to ensure higher organic traffic and improved conversion rates.

✅ Partner with marketing, sales, and other internal team members to align content with overall marketing strategies.

✅ Analyze trends, competitor content, and audience preferences to craft compelling copy that resonates.

✅ Develop persuasive call-to-action statements that encourage user engagement and drive conversions.

✅ Use various tools and analytics to assess content effectiveness and refine strategies.

✅ Ensure all marketing materials adhere to the company’s tone and branding guidelines.

ASSUMPTION: This role may require occasional work outside of regular business hours to meet project deadlines or participate in team meetings.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, or related field.

Experience: 5+ years of experience in marketing, with specific experience in copywriting and/or digital marketing.

Required Skills:

• Proven ability to create engaging content for diverse audiences and formats.
• Strong understanding of search engine optimization (SEO) principles and best practices.
• Excellent collaboration skills and ability to work effectively with cross-functional teams.
• Proficiency with analytical tools, content management systems, and other marketing platforms.

Preferred Skills:

• Proven experience writing for diverse marketing formats, including but not limited to, sales collateral, social media posts, tradeshows, and internal communications.
• Excellence collaboration skills with demonstrated success working with diverse teams and internal stakeholders.
• Deep understanding of copywriting fundamentals and target audience analysis.

ASSUMPTION: Candidates with experience in the chemical manufacturing industry may have an advantage, but relevant experience in other industries will also be considered.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year. This range is based on industry standards for a mid-level copywriter role in the Greensboro, NC area, with consideration for the required experience level.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program

Working Hours: This role is full-time, with standard business hours Monday through Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's specific experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: RPM Wood Finishes Group operates in the chemical manufacturing industry, specializing in wood coatings and finishes.

Company Size: RPM Wood Finishes Group has 82 employees, making it a mid-sized company. This size offers opportunities for growth and impact but maintains a manageable team structure.

Founded: The company's founding date is not specified, but it has established itself as a key player in the wood finishes market.

Company Description:

• RPM Wood Finishes Group is a leading manufacturer of high-quality wood coatings and finishes.
• The company serves a diverse range of customers, from professional woodworkers to DIY enthusiasts.
• RPM Wood Finishes Group is committed to innovation, sustainability, and exceptional customer service.

Company Specialties:

• Wood stains and sealers
• Lacquers and varnishes
• Paint and primer
• Specialty finishes

Company Website: https://www.rpmwoodfinishes.com/

ASSUMPTION: RPM Wood Finishes Group's focus on innovation and sustainability may present unique content creation challenges and opportunities for the right candidate.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring a balance of proven experience and the ability to grow within the organization.

Reporting Structure: The Copywriter will report directly to the Marketing Manager and collaborate closely with the Marketing, Sales, and Product teams.

Work Arrangement: This role is on-site, with the expectation of working from the company's Greensboro, NC office.

Growth Opportunities:

• Advancement to a Senior Copywriter or Marketing Manager role as the company grows.
• Expanding responsibilities to include mentoring junior team members or leading projects.
• Potential to contribute to the development of new products or marketing campaigns.

ASSUMPTION: RPM Wood Finishes Group's focus on innovation may present opportunities for the Copywriter to contribute to the development of new marketing strategies or product lines.

🌍 Location & Work Environment

Office Type: RPM Wood Finishes Group's office is a modern, professional space designed to foster collaboration and creativity.

Office Location(s): Greensboro, North Carolina, United States

Geographic Context:

• Greensboro is located in the Piedmont Triad region of North Carolina, offering a blend of urban and suburban living.
• The area is known for its vibrant arts scene, historic sites, and outdoor recreation opportunities.
• Greensboro is home to several major corporations and is a hub for the furniture and textile industries.

Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The work environment at RPM Wood Finishes Group is likely to be dynamic and collaborative, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit.
• In-person or virtual interview with the Marketing Manager to discuss the role in more detail and review portfolios or writing samples.
• Final interview with key stakeholders from the Marketing and Sales teams to assess fit and answer any remaining questions.

Key Assessment Areas:

• Writing samples that demonstrate the candidate's ability to create engaging content for diverse audiences and formats.
• Understanding of search engine optimization (SEO) principles and best practices.
• Collaboration skills and ability to work effectively with cross-functional teams.
• Problem-solving skills and ability to think critically about content strategy.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or writing samples that demonstrate your ability to create engaging content for diverse audiences and formats.
• Prepare for the interview by researching RPM Wood Finishes Group and thinking about how your skills and experience align with the company's mission and values.

ATS Keywords: Copywriting, Content Creation, SEO, Marketing Strategy, Trend Analysis, Audience Analysis, Call-to-Action Development, Content Effectiveness Assessment, Branding, Collaboration, Analytical Tools, Content Management Systems, Digital Marketing, Sales Collateral, Social Media, Internal Communications

ASSUMPTION: RPM Wood Finishes Group may use an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords from the job description in your application materials.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The specific tools and technologies used by RPM Wood Finishes Group may vary, but the ideal candidate will be comfortable learning and adapting to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: RPM Wood Finishes Group values creativity and continuous improvement.
• Collaboration: The company fosters a culture of teamwork and open communication.
• Customer Focus: RPM Wood Finishes Group is committed to understanding and meeting the needs of its customers.

Work Style:

• Dynamic and fast-paced: The ideal candidate will be comfortable working in a rapidly changing environment.
• Collaborative: This role requires strong communication and teamwork skills.
• Adaptable: The Copywriter should be able to adapt their writing style to suit different audiences and formats.

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable adapting your writing style to suit different audiences and formats?
• Do you have a strong understanding of search engine optimization (SEO) principles and best practices?

ASSUMPTION: RPM Wood Finishes Group's focus on innovation, collaboration, and customer focus may present unique cultural fit considerations for candidates.

⚠️ Potential Challenges

• Balancing creativity with data-driven decision making.
• Meeting tight deadlines for marketing campaigns and projects.
• Adapting to a dynamic work environment with changing priorities and responsibilities.
• Collaborating effectively with cross-functional teams, including marketing, sales, and product teams.

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively and use them as opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike some marketing roles, this Copywriter position focuses primarily on content creation and optimization, rather than strategy or management.
• However, the role may involve collaborating with marketing strategists and managers to align content with overall marketing goals.
• Career progression in this role may involve advancing to a Senior Copywriter or Marketing Manager position, with opportunities to mentor junior team members or lead projects.

ASSUMPTION: Candidates should consider their long-term career goals and how this role may fit into their professional development plans.

📝 Sample Projects

• Developing a series of blog posts to educate customers about the proper use and maintenance of wood finishes.
• Creating engaging social media content to promote new product launches and special offers.
• Writing persuasive call-to-action statements for email marketing campaigns to drive customer engagement and conversions.

ASSUMPTION: The specific projects assigned to the Copywriter may vary based on the company's current marketing priorities and initiatives.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does RPM Wood Finishes Group support the professional development and growth of its employees?
• What is the typical workflow for content creation and approval within the marketing team?
• How does the company measure the success of its marketing campaigns, and how will the Copywriter's performance be evaluated?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the company's needs and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio or writing samples that demonstrate your ability to create engaging content for diverse audiences and formats.
• Research RPM Wood Finishes Group and think about how your skills and experience align with the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.