📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: EBSCO Industries Inc
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining brand-aligned messaging across marketing and sales materials
- Writing and editing copy for various formats, including packaging, advertising, and product marketing
- Adapting product messaging for different channels while ensuring consistency in voice and positioning
- Collaborating with internal teams to ensure messaging consistency across the entire Moultrie ecosystem
- Partnering with senior researchers and marketing optimization teams to test messaging and copy through A/B testing
ASSUMPTION: This role requires a strong understanding of consumer products, outdoor industry, or e-commerce, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Write and edit compelling copy for packaging, sales materials, print ads, digital ads, merchandising collateral, and Product Detail Pages (PDPs)
✅ Develop marketing messaging for landing pages, email campaigns, and social media when needed
✅ Adapt product messaging for different channels while ensuring consistency in voice and positioning
✅ Maintain and refine Moultrie’s brand voice, ensuring alignment across all content
✅ Develop and maintain a copy style guide to streamline messaging across all Moultrie teams
✅ Collaborate with internal teams to ensure messaging consistency across the entire Moultrie ecosystem
✅ Work closely with Marketing, Sales, Product, and Creative teams to develop copy that supports GTM initiatives
✅ Partner with Sr. Researcher + Head of Marketing Optimization to test messaging and copy through A/B testing or other methods
✅ Refine technical product descriptions for consumer-facing manuals and other inserts
ASSUMPTION: The ideal candidate will have experience working with multiple teams and stakeholders, as well as strong project management skills to manage multiple deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
Experience: 3 years of copywriting experience, preferably in consumer products, outdoor industry, or e-commerce
Required Skills:
- Proven copywriting experience with a strong portfolio showcasing experience writing for packaging, advertising, and product marketing
- Ability to adapt writing style to different audiences, from retail buyers to end consumers
- Experience maintaining and applying brand guidelines across multiple channels
- Strong project management skills, with the ability to manage multiple deadlines
- Proficiency with Microsoft Office, project management tools (Asana), and basic familiarity with creative tools
Preferred Skills:
- Experience with A/B testing or other messaging testing methods
- Familiarity with the outdoor industry or consumer products sector
ASSUMPTION: While not explicitly stated, a strong understanding of the outdoor industry or consumer products sector would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for mid-level copywriters in the Birmingham, AL area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Employee discounts on Moultrie products
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level copywriters in the Birmingham, AL area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, with a focus on consumer products and outdoor industry
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1944, with a rich history in publishing, manufacturing, real estate, media, and research
Company Description:
- EBSCO Industries is a privately held, international company with a wide range of industries, employing nearly 4,500 people worldwide
- The company fosters a sales-driven culture and encourages entrepreneurship
- EBSCO is consistently ranked among the top 200 largest privately held corporations by Forbes magazine
Company Specialties:
- Publishing
- Manufacturing
- Real Estate
- Media
- Research
Company Website: ebscoind.com
ASSUMPTION: EBSCO Industries is a large, established company with a diverse range of businesses, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Copywriter will report directly to the Head of Marketing or a similar role within the Moultrie business unit
Work Arrangement: On-site, full-time position with a standard workweek of Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
Growth Opportunities:
- Progression to Senior Copywriter or similar roles within the Moultrie business unit or other EBSCO companies
- Expansion into related marketing or communications roles within the broader EBSCO organization
- Potential opportunities to work on international projects or with global teams
ASSUMPTION: As part of a large, diverse organization, there are numerous opportunities for career growth and development within EBSCO Industries.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment
Office Location(s): 5724 Highway 280 E., Birmingham, AL 35242, US
Geographic Context:
- Birmingham, AL is located in the southeastern United States, with a humid subtropical climate
- The city offers a relatively low cost of living compared to other major metropolitan areas in the region
- Birmingham is known for its vibrant arts and culture scene, as well as its diverse food offerings
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The Birmingham office provides a professional, collaborative work environment with ample opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other team members
- Background check and offer extension
Key Assessment Areas:
- Writing samples and portfolio review
- Cultural fit and alignment with EBSCO’s values
- Problem-solving skills and adaptability
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on packaging, advertising, and product marketing pieces
- Be prepared to discuss your writing process and how you adapt your style for different audiences
- Research EBSCO Industries and the Moultrie business unit to demonstrate your understanding of the company and its products
ATS Keywords: Copywriter, Brand Messaging, Packaging, Advertising, Product Marketing, Consumer Products, Outdoor Industry, E-commerce, A/B Testing, Digital Advertising, Social Media, Collaboration, Project Management
ASSUMPTION: EBSCO Industries uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Asana (project management)
- Basic familiarity with creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Google Analytics (for A/B testing and optimization)
ASSUMPTION: While not explicitly stated, familiarity with project management tools and basic creative tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Sales-driven and entrepreneurial spirit
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and ethical behavior
- Diversity, equity, and inclusion
Work Style:
- Professional and polished, with a focus on attention to detail
- Adaptable and flexible, with the ability to manage multiple projects and deadlines
- Strong communication and collaboration skills
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment with a focus on sales and growth?
- Are you comfortable managing multiple projects and deadlines, with a strong attention to detail?
- Do you have experience working with multiple teams and stakeholders to ensure consistent messaging across various channels?
ASSUMPTION: EBSCO Industries values a sales-driven, collaborative work environment, and candidates who are adaptable, detail-oriented, and results-focused will thrive in this role.
⚠️ Potential Challenges
- Working in a large, established organization may have a slower pace of change compared to smaller, more agile companies
- The outdoor industry or consumer products sector may have unique challenges and requirements compared to other industries
- Managing multiple projects and deadlines may require strong organizational skills and time management
- Adapting writing style for different audiences may require strong communication and adaptability skills
ASSUMPTION: While EBSCO Industries offers numerous opportunities for growth and development, candidates should be prepared to navigate the unique challenges and requirements of working in a large, established organization.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position may require more experience with packaging, advertising, and product marketing
- Working in the outdoor industry or consumer products sector may offer unique challenges and opportunities compared to other industries
- As part of a large, diverse organization, this role may offer more opportunities for career growth and development compared to smaller companies
ASSUMPTION: Candidates should research similar roles in the outdoor industry or consumer products sector to understand the unique requirements and opportunities of this position.
📝 Sample Projects
- Developing and refining brand messaging for a new product launch in the outdoor industry
- Creating and optimizing advertising campaigns for a consumer product, including A/B testing and analysis
- Writing and editing copy for packaging, sales materials, and product marketing pieces for a line of Moultrie products
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Copywriter role at Moultrie, a business unit of EBSCO Industries.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Moultrie business unit?
- How does Moultrie approach brand consistency across its various products and channels?
- What are the most significant challenges facing the Moultrie business unit, and how can this role help address them?
- What opportunities are there for growth and development within the Moultrie business unit or the broader EBSCO organization?
- How does EBSCO Industries support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process can help demonstrate your interest in the role and provide valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the EBSCO Careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, with a focus on packaging, advertising, and product marketing pieces
- Be prepared to discuss your writing process and how you adapt your style for different audiences
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
