🔹 Job Title: Copywriter
🔹 Company: Traveloka
🔹 Location: Malaysia - Local Office
🔹 Job Type: Full-Time
🔹 Category: Creative & Design
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of online consumer behavior and the ability to persuasively influence through storytelling.
✅ Campaign Task Management: Manage various campaign tasks, ensuring optimal quality and alignment with the brand's tone of voice. Demonstrate strong stakeholder management skills by partnering with internal stakeholders to develop high-quality creative solutions that meet business objectives and goals.
✅ Creative Development: Contribute ideas during the ideation stage and provide necessary copy for campaign deliverables. Write persuasive, clear, and concise copy that engages consumers and increases click-through rates. Craft creative, compelling, and engaging copy for various channels that align with the Traveloka brand identity and language style. Stay updated with current and new industry trends and incorporate them into content creation to ensure relevancy and freshness. Develop creative strategies for 360 campaigns based on data and insights, contributing to the Big Idea deck for stakeholder presentations. Collaborate with Visual Communication Designers to create engaging stories through various design forms that meet user needs and achieve business goals. Act as a thought partner for the product marketing team, content team, display team, and other channel managers. Work closely with the production team, brand identity team, and external parties to ensure smooth campaign processes. Provide context and stories that can be translated into foreign languages. Improve communicative copy while maintaining consistency across all interfaces and communication channels. Collaborate with copywriters from other countries to set standards and exchange learnings in copywriting.
ASSUMPTION: The role requires a high level of collaboration and stakeholder management, as well as the ability to work independently and manage projects under tight deadlines.
Education: Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.
Experience: 3-5 years of experience in an Agency, e-commerce, or hyper-growth technology companies.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in the local language (Malay) may be beneficial for this role.
Salary Range: Based on industry standards for a Copywriter role in Malaysia with 3-5 years of experience, the estimated salary range is MYR 5,000 - 8,000 per month.
Benefits:
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
Industry: Traveloka is a leading all-in-one travel platform in Southeast Asia, connecting millions of users globally with trusted, world-class experiences. They operate in Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Company Size: Traveloka has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Traveloka was founded in 2012 and has since grown to become one of the most popular travel apps in the region, with over 140 million app downloads and more than 40 million monthly active users.
Company Description:
Company Specialties:
Company Website: http://www.traveloka.com/careers
ASSUMPTION: Traveloka's focus on technology and customer experience makes it an attractive employer for candidates interested in the tech and e-commerce industries.
Career Level: This role is suitable for mid-level copywriters with 3-5 years of experience in agency, e-commerce, or hyper-growth technology companies.
Reporting Structure: The Copywriter will report directly to the Creative Lab Manager and collaborate with various teams, including product marketing, content, display, and channel managers.
Work Arrangement: This is an on-site position based in Malaysia - Local Office, with standard office hours and occasional overtime as needed.
Growth Opportunities:
ASSUMPTION: Traveloka's rapid growth and expansion present numerous opportunities for career advancement and professional development.
Office Type: Traveloka's office is located in the Malaysia - Local Office, providing a modern and collaborative work environment.
Office Location(s): 168 Robinson Road, Singapore 068912, Singapore
Geographic Context:
Work Schedule: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The office environment at Traveloka is likely to be fast-paced, collaborative, and focused on driving innovation and growth in the travel industry.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Copywriter, Campaign Management, Creative Development, Stakeholder Management, Brand Identity, Consumer Behavior, Storytelling, AI Tools, Collaboration, Attention to Detail, Project Management, Communication, Critical Thinking, Persuasion
ASSUMPTION: Traveloka's application process is likely to be competitive, with a focus on assessing candidates' creative skills, industry knowledge, and cultural fit.
ASSUMPTION: Traveloka is likely to use a mix of industry-standard and proprietary tools to support its creative and design processes.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Traveloka's company culture is likely to be fast-paced, innovative, and collaborative, with a strong focus on driving growth and customer satisfaction.
ASSUMPTION: Traveloka's fast-paced and dynamic work environment may present challenges for candidates who prefer a more structured or slower-paced work environment.
ASSUMPTION: Traveloka's unique focus on the Southeast Asian market and rapid growth present both opportunities and challenges compared to other companies in the industry.
ASSUMPTION: Traveloka's diverse range of products and services, as well as its focus on the Southeast Asian market, present numerous opportunities for creative and innovative copywriting projects.
ASSUMPTION: Asking thoughtful and well-researched questions during the interview process can help demonstrate your interest in the role and commitment to success at Traveloka.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.