Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Coinmerce B.V.

🔹 Location: Nijmegen, Gelderland, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and persuasive content for various channels
• Collaborating with designers, marketers, and other teams
• Ensuring consistent and high-quality communication
• Developing creative campaigns and concepts
• Promoting crypto accessibility and education

ASSUMPTION: This role requires a strong focus on creativity, communication, and understanding of the crypto market to create compelling content for a wide audience.

📋 Key Responsibilities

✅ Write and edit texts for various channels such as the website, app, newsletter, and social media

✅ Maintain the quality and consistency of communication from initial idea to publication

✅ Collaborate effectively with colleagues to develop creative campaigns and concepts

✅ Ensure adherence to tone of voice and brand identity guidelines

ASSUMPTION: The role involves a mix of creative and editorial tasks, requiring strong writing skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field

Experience: Proven experience as a copywriter or in a similar role

Required Skills:

• Excellent writing and editing skills in Dutch
• Strong communication skills
• Creativity and ability to generate original ideas
• Familiarity with SEO best practices
• Affinity with crypto and understanding of the market

Preferred Skills:

• Knowledge of marketing strategies and campaigns
• Experience with content management systems
• Fluency in additional languages

ASSUMPTION: Candidates should have a solid background in copywriting and a passion for the crypto industry to excel in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on experience and industry standards)

Benefits:

• Free lunch, fruit, and weekly Friday drinks
• Travel expense reimbursement and pension plan
• 25 vacation days and access to the Alleo benefit program
• Home office budget of €250 after the trial period

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on the company size, industry standards, and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on cryptocurrencies

Company Size: 51-200 employees, offering a dynamic and collaborative work environment

Founded: 2018, with a mission to make crypto accessible to everyone

Company Description:

• Coinmerce is a European, euro ⇄ cryptocurrency trading platform
• Focuses on usability, safety, education, and enjoyment for its users
• Offers a wide range of cryptocurrencies and educational resources

Company Specialties:

• Bitcoin, Ethereum, Litecoin, and other popular cryptocurrencies
• Blockchain technology and OTC trading
• Crypto wallets and educational resources

Company Website: coinmerce.io

ASSUMPTION: Coinmerce is a growing company in the crypto industry, offering opportunities for professional development and growth.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The Copywriter will report to the Marketing Manager and collaborate with various teams, including design and CRM

Work Arrangement: On-site, with the possibility of remote work in the future

Growth Opportunities:

• Expanding the role's responsibilities as the company grows
• Developing skills in related areas, such as content strategy or marketing
• Potential career progression to senior or management roles

ASSUMPTION: The role offers opportunities for growth and development within the company and the broader crypto industry.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space

Office Location(s): Nijmegen, Gelderland, Netherlands

Geographic Context:

• Nijmegen is a historic city in the eastern Netherlands
• Known for its vibrant culture, education, and healthcare sectors
• Offers a high quality of life with affordable living costs

Work Schedule: Monday to Friday, with flexible hours and the possibility of remote work

ASSUMPTION: The office location offers a pleasant work environment with easy access to amenities and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Marketing Manager and a creative task
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Creativity and originality in writing samples
• Communication skills and ability to collaborate
• Understanding of the crypto market and Coinmerce's mission
• Alignment with the company's values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience
• Include a portfolio of your best writing samples, showcasing your creativity and versatility
• Prepare for the creative task by researching Coinmerce and the crypto market
• Be ready to discuss your thoughts on the company's mission and values

ATS Keywords: Copywriter, Content Creation, Marketing, Crypto, Financial Services, Communication, Collaboration, Tone of Voice, Brand Identity

ASSUMPTION: The application process is designed to assess candidates' creativity, communication skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., Google Search Console, SEMrush)
• Design and collaboration tools (e.g., Sketch, Figma, Slack)

ASSUMPTION: The role may require familiarity with various tools and technologies, depending on the specific needs of the marketing department.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and accessibility
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and communication
• Opportunities for professional growth and development
• Flexible work arrangements and a focus on work-life balance

Self-Assessment Questions:

• How do you ensure your writing aligns with the company's tone of voice and brand identity?
• Can you provide an example of a creative campaign or concept you've developed in a previous role?
• How do you stay up-to-date with the latest trends and developments in the crypto market?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable working environment.

⚠️ Potential Challenges

• The role requires a strong understanding of the crypto market and its complexities
• Candidates may need to adapt to the company's unique tone of voice and brand identity
• The role may involve tight deadlines and a fast-paced work environment
• The company is growing rapidly, which may present challenges in terms of organization and structure

ASSUMPTION: Candidates should be prepared to face these challenges and adapt to the company's unique work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on the crypto industry
• Candidates should compare the company's size, culture, and benefits with other crypto-focused or financial services organizations
• This role offers opportunities for growth and development within the company and the broader crypto industry

ASSUMPTION: Candidates should research similar roles in the crypto industry to better understand the unique aspects of this position.

📝 Sample Projects

• Developing a marketing campaign to promote a new cryptocurrency listing on the Coinmerce platform
• Creating engaging and educational content for the Coinmerce blog and social media channels
• Collaborating with the design team to create visually appealing and on-brand marketing materials

ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and collaborative nature of the role.

❓ Key Questions to Ask During Interview

• How does the company plan to expand its user base and promote crypto accessibility in the coming years?
• What opportunities are there for professional growth and development within the marketing department?
• How does the company support its employees in staying up-to-date with the latest trends and developments in the crypto market?
• What is the company's approach to work-life balance, and how does it support its employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions help candidates better understand the company's long-term vision, growth opportunities, and commitment to employee well-being.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare a portfolio of your best writing samples, showcasing your creativity and versatility
• Research Coinmerce and the crypto market to prepare for the creative task and interviews
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.