π Core Information
πΉ Job Title: Copywriter
πΉ Company: Coinmerce B.V.
πΉ Location: Nijmegen, Gelderland, Netherlands
πΉ Job Type: Full-time
πΉ Category: Marketing & Communications
πΉ Date Posted: June 11, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Creating engaging and persuasive content for various channels
- Collaborating with designers, marketers, and other teams
- Ensuring consistent and high-quality communication
- Developing creative campaigns and concepts
- Promoting crypto accessibility and education
ASSUMPTION: This role requires a strong focus on creativity, communication, and understanding of the crypto market to create compelling content for a wide audience.
π Key Responsibilities
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Write and edit texts for various channels such as the website, app, newsletter, and social media
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Maintain the quality and consistency of communication from initial idea to publication
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Collaborate effectively with colleagues to develop creative campaigns and concepts
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Ensure adherence to tone of voice and brand identity guidelines
ASSUMPTION: The role involves a mix of creative and editorial tasks, requiring strong writing skills and attention to detail.
π― Required Qualifications
Education: Bachelor's degree in a relevant field
Experience: Proven experience as a copywriter or in a similar role
Required Skills:
- Excellent writing and editing skills in Dutch
- Strong communication skills
- Creativity and ability to generate original ideas
- Familiarity with SEO best practices
- Affinity with crypto and understanding of the market
Preferred Skills:
- Knowledge of marketing strategies and campaigns
- Experience with content management systems
- Fluency in additional languages
ASSUMPTION: Candidates should have a solid background in copywriting and a passion for the crypto industry to excel in this role.
π° Compensation & Benefits
Salary Range: β¬35,000 - β¬50,000 per year (based on experience and industry standards)
Benefits:
- Free lunch, fruit, and weekly Friday drinks
- Travel expense reimbursement and pension plan
- 25 vacation days and access to the Alleo benefit program
- Home office budget of β¬250 after the trial period
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on the company size, industry standards, and the candidate's experience level.
π Applicant Insights
π Company Context
Industry: Financial Services, specifically focused on cryptocurrencies
Company Size: 51-200 employees, offering a dynamic and collaborative work environment
Founded: 2018, with a mission to make crypto accessible to everyone
Company Description:
- Coinmerce is a European, euro β cryptocurrency trading platform
- Focuses on usability, safety, education, and enjoyment for its users
- Offers a wide range of cryptocurrencies and educational resources
Company Specialties:
- Bitcoin, Ethereum, Litecoin, and other popular cryptocurrencies
- Blockchain technology and OTC trading
- Crypto wallets and educational resources
Company Website: coinmerce.io
ASSUMPTION: Coinmerce is a growing company in the crypto industry, offering opportunities for professional development and growth.
π Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: The Copywriter will report to the Marketing Manager and collaborate with various teams, including design and CRM
Work Arrangement: On-site, with the possibility of remote work in the future
Growth Opportunities:
- Expanding the role's responsibilities as the company grows
- Developing skills in related areas, such as content strategy or marketing
- Potential career progression to senior or management roles
ASSUMPTION: The role offers opportunities for growth and development within the company and the broader crypto industry.
π Location & Work Environment
Office Type: Modern and collaborative office space
Office Location(s): Nijmegen, Gelderland, Netherlands
Geographic Context:
- Nijmegen is a historic city in the eastern Netherlands
- Known for its vibrant culture, education, and healthcare sectors
- Offers a high quality of life with affordable living costs
Work Schedule: Monday to Friday, with flexible hours and the possibility of remote work
ASSUMPTION: The office location offers a pleasant work environment with easy access to amenities and a high quality of life.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the Marketing Manager and a creative task
- Final interview with the CEO or another senior team member
Key Assessment Areas:
- Creativity and originality in writing samples
- Communication skills and ability to collaborate
- Understanding of the crypto market and Coinmerce's mission
- Alignment with the company's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Include a portfolio of your best writing samples, showcasing your creativity and versatility
- Prepare for the creative task by researching Coinmerce and the crypto market
- Be ready to discuss your thoughts on the company's mission and values
ATS Keywords: Copywriter, Content Creation, Marketing, Crypto, Financial Services, Communication, Collaboration, Tone of Voice, Brand Identity
ASSUMPTION: The application process is designed to assess candidates' creativity, communication skills, and cultural fit with the company.
π οΈ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., Google Search Console, SEMrush)
- Design and collaboration tools (e.g., Sketch, Figma, Slack)
ASSUMPTION: The role may require familiarity with various tools and technologies, depending on the specific needs of the marketing department.
π Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer focus and accessibility
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and communication
- Opportunities for professional growth and development
- Flexible work arrangements and a focus on work-life balance
Self-Assessment Questions:
- How do you ensure your writing aligns with the company's tone of voice and brand identity?
- Can you provide an example of a creative campaign or concept you've developed in a previous role?
- How do you stay up-to-date with the latest trends and developments in the crypto market?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable working environment.
β οΈ Potential Challenges
- The role requires a strong understanding of the crypto market and its complexities
- Candidates may need to adapt to the company's unique tone of voice and brand identity
- The role may involve tight deadlines and a fast-paced work environment
- The company is growing rapidly, which may present challenges in terms of organization and structure
ASSUMPTION: Candidates should be prepared to face these challenges and adapt to the company's unique work environment.
π Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on the crypto industry
- Candidates should compare the company's size, culture, and benefits with other crypto-focused or financial services organizations
- This role offers opportunities for growth and development within the company and the broader crypto industry
ASSUMPTION: Candidates should research similar roles in the crypto industry to better understand the unique aspects of this position.
π Sample Projects
- Developing a marketing campaign to promote a new cryptocurrency listing on the Coinmerce platform
- Creating engaging and educational content for the Coinmerce blog and social media channels
- Collaborating with the design team to create visually appealing and on-brand marketing materials
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and collaborative nature of the role.
β Key Questions to Ask During Interview
- How does the company plan to expand its user base and promote crypto accessibility in the coming years?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support its employees in staying up-to-date with the latest trends and developments in the crypto market?
- What is the company's approach to work-life balance, and how does it support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions help candidates better understand the company's long-term vision, growth opportunities, and commitment to employee well-being.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Prepare a portfolio of your best writing samples, showcasing your creativity and versatility
- Research Coinmerce and the crypto market to prepare for the creative task and interviews
- Follow up with the HR department one week after submitting your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.