📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: BlueOptima
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Hybrid (3 days in office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Creating persuasive copy for various digital platforms to drive conversions
- Collaborating with cross-functional teams to develop marketing strategies
- Conducting A/B testing and optimizing copy based on performance data
- Writing for a B2B audience, with a focus on the IT/SaaS industry
ASSUMPTION: This role requires a strong understanding of B2B marketing and a proven track record in creating high-converting copy. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience with A/B testing and optimization.
📋 Key Responsibilities
✅ Crafting persuasive, user-focused copy for website landing pages, product pages, and conversion funnels
✅ Developing and refining copy variations for A/B testing across all digital assets
✅ Writing compelling ad copy for Google, LinkedIn, and other social media campaigns
✅ Creating and optimizing email content for lead generation, nurturing, and retention
✅ Leveraging audience insights and market research to inform copy strategies
✅ Developing SEO-optimized articles and organic social media posts
✅ Crafting insightful LinkedIn posts for key personnel and writing persuasive marketing collateral
ASSUMPTION: The successful candidate will have a diverse portfolio demonstrating a range of B2B SaaS writing styles, including persuasive marketing/conversion copy and research-driven, academic/technical style reports or white papers.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
Experience: 3-5+ years of experience creating high-converting copy for B2B (ideally IT/SaaS)
Required Skills:
- Exceptional writing, editing, and proofreading abilities
- Creative and strategic thinking
- Solid understanding and practical application of Conversion Rate Optimization (CRO) principles and SEO/SEM
- Excellent interpersonal and communication skills
- Highly adaptable with strong organizational and time-management abilities
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with HTML and CSS
- Knowledge of Agile methodologies
ASSUMPTION: Candidates with a strong portfolio showcasing their ability to create persuasive copy and a proven track record in B2B marketing will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £42K to £53K GBP per year (based on industry standards for a mid-level B2B Copywriter in London)
Benefits:
- 32 days of holidays (including bank holidays)
- Work from Home Equipment allowance
- Flexible Work from Home - 2 days remote a week, 3 days in office
- Flexible Work from Long Distance - 4 weeks a year
- 12 Weeks Paid Maternity and Paternity Leave
- Pet friendly office
- Sponsored Learning Opportunities
- Cycle2work scheme
- Team Socials
- Annual Leave purchase (up to 5 extra days)
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level B2B Copywriter in London. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees (Global team with a creative, innovative, and welcoming mindset)
Founded: 2006 (with a history of consistent growth and expansion)
Company Description:
- BlueOptima's vision is to become the global reference for the optimization of the performance of Software Engineers across all industries.
- They provide industry-leading objective metrics in software development, enabling large organizations to deliver better software, faster and at lower cost, with technology that pushes the limits of what has been done before.
- BlueOptima is a global company with headquarters in London, employing over 110 people from 22 different nationalities and speaking over 25 languages.
Company Specialties:
- Application Lifecycle Management
- Business Intelligence
- Operational Analytics
- Agile Development
- DevOps
- Cost-Efficiency
- IT Recruitment
- IT Outsourcing
- Vendor Selection
- Application Development
- App Development
- Software Development
- Vendor Management
- Software Development Efficiency
- Software Development Operations
- Software Engineering
- Data Visualisation
- Engineering Management
- Engineering Intelligence
- and Analytics
Company Website: https://www.blueoptima.com/careers
ASSUMPTION: BlueOptima is a rapidly growing company with a strong focus on innovation and employee growth. They offer a high-performance environment with opportunities for career advancement.
📊 Role Analysis
Career Level: Mid-level (with opportunities for growth and advancement)
Reporting Structure: This role reports directly to the Demand Generation Manager
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success
- Training programs and Personal Development Plans for each employee
ASSUMPTION: This role offers significant opportunities for career growth and professional development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office located in London
Office Location(s): 63-67 Newington Causeway, London, SE1 6BD, United Kingdom
Geographic Context:
- London is a major global city with a thriving tech industry and a multicultural population
- The office is located in the vibrant Southwark district, close to public transportation and various amenities
- The area is known for its creative and innovative atmosphere, making it an ideal location for a dynamic tech company
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The office environment at BlueOptima is collaborative, creative, and innovative, with a strong emphasis on employee growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- In-person or virtual interview with the Demand Generation Manager and a team member
- Final interview with the Head of Marketing
Key Assessment Areas:
- Writing samples and portfolio review
- Cultural fit and alignment with company values
- Problem-solving skills and strategic thinking
- Adaptability and time management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your ability to create persuasive copy and adapt to different writing styles
- Prepare for the interview by researching BlueOptima's company culture, values, and products
ATS Keywords: B2B Copywriter, Conversion Rate Optimization, A/B Testing, SEO, Marketing Automation, Agile methodologies
ASSUMPTION: The application process at BlueOptima is thorough and comprehensive, with a strong focus on finding the best fit for the company's culture and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- SEO tools (e.g., SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: BlueOptima uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Continuous learning and improvement
- Customer focus and excellence
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Data-driven decision making
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment with a strong focus on innovation and creativity?
- Are you comfortable working collaboratively with cross-functional teams to develop marketing strategies?
- Do you have a proven track record of creating persuasive copy and optimizing performance based on data insights?
ASSUMPTION: BlueOptima values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to a dynamic and evolving work environment
- Collaborating effectively with cross-functional teams
- Keeping up with industry trends and best practices in B2B marketing
ASSUMPTION: While BlueOptima offers a dynamic and innovative work environment, candidates should be prepared to adapt to a fast-paced and sometimes challenging work environment.
📈 Similar Roles Comparison
- This role is similar to other B2B Copywriter positions, but with a stronger focus on A/B testing and optimization
- BlueOptima's global presence and rapid growth offer more opportunities for career advancement compared to smaller companies
- This role requires a stronger focus on collaboration and cross-functional teamwork compared to more specialized copywriting roles
ASSUMPTION: This role offers unique opportunities for career growth and professional development within a dynamic and innovative company.
📝 Sample Projects
- Developing and optimizing landing page copy to improve conversion rates by 20% within the first three months
- Creating and executing A/B tests to optimize ad copy performance, resulting in a 15% increase in click-through rates
- Writing and distributing a quarterly industry report, generating 500 leads and establishing thought leadership in the IT/SaaS industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for BlueOptima?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does BlueOptima support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like BlueOptima?
- How does BlueOptima measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your ability to create persuasive copy and adapt to different writing styles
- Prepare for the interview by researching BlueOptima's company culture, values, and products
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
