📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Vacation Inc.
🔹 Location: Miami, FL
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing & Creative
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote (Authorized to work in the U.S.)
🚀 Job Overview
Key aspects of this role include:
- Contributing to and elevating the brand’s copy across all channels and formats
- Combining brand storytelling and product-driven communication
- Collaborating with various teams, including Growth Marketing, Sales, Events & Partnerships
- Assisting with creative development and execution of product marketing messaging
- Contributing to new product ideation and product naming
ASSUMPTION: This role requires a strong balance between creativity and organization, with a focus on maintaining brand voice and consistency across various marketing touchpoints.
📋 Key Responsibilities
✅ Assist with creative development and execution of product marketing messaging across various marketing touch points (e.g., product packaging, website descriptions, social media, retailer websites, product training materials, sell sheets, POS marketing materials, performance marketing assets, etc.)
✅ Assist with creative development for new product launch campaigns, working closely with the design team and marketing team on the concepting and creation of campaign concepts, photoshoots, and marketing launch materials
✅ Contribute to new product ideation and product naming
✅ Assist with the creative development of partnership and event initiatives, including concepting, presentation materials, and campaign creative elements
✅ Own the creation and execution of social media copy and concept needs (e.g., Instagram concepts and captions, video content ideas and scripts, “print ad” long copy)
✅ Take the lead on the copy development and execution of owned emails and blog content, to be briefed and managed by the growth marketing team
✅ Assist with ad hoc concepting and copywriting needs (e.g., retail activations and promotional support, sweepstakes/social competitions, OOH ads, scripts for retailer education videos)
✅ Assist in the development, implementation, and ongoing optimization of department processes and guidelines to effectively deliver on tasks and objectives
✅ Own the creation and management of internal and external resources for the correct usage of product and brand marketing messaging (e.g., guides and copy libraries)
✅ Assist with onboarding new copywriters, freelancers, and agencies on brand tone, systems, and processes
ASSUMPTION: This role requires a high level of adaptability and flexibility, as responsibilities may evolve and change based on the company's growth and needs.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field
Experience: 0-2 years of relevant experience
Required Skills:
- Excellent grammar and proofreading skills
- Ability to excel in both brand and performance-oriented product copy
- Comfort working within an established brand aesthetic and copy tone
- Ability to execute well in a fast-paced department that requires quick turnarounds and flexibility
- Highly collaborative, organized, and eager to help build scalable processes while maintaining impeccable attention to detail
- Penchant for the specific style that the Vacation® brand exudes across its channels
Preferred Skills:
- Familiarity with and love for sunscreen—and a great sense of humor
- Desire to help grow Vacation® into a household name and have fun doing so
- Experience collaborating closely with creative teams and project managers
- Familiarity with tools such as Google Workspace, Slack, Asana, Figma, and Adobe
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as it is the primary language used in the company and industry.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on industry standards for entry-level copywriter roles in Miami, FL)
Benefits:
- Competitive salary, commensurate with experience
- Employee equity options
- Comprehensive medical, dental, and vision coverage (100% coverage for employees)
- Annual learning and development stipend
- WFH stipend
- 15 days PTO, plus paid holidays
- Complimentary Vacation® products
Working Hours: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level copywriter roles in Miami, FL. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Sunscreen & Beauty)
Company Size: Small (11-50 employees) - Offers a close-knit, collaborative work environment with ample opportunities for growth and impact
Founded: 2021 - Relatively new and rapidly growing company with a strong focus on innovation and creativity
Company Description:
- Vacation Inc. is a Miami-based sunscreen company on a mission to make sunscreen fun
- Founded in summer 2021, Vacation® has swiftly gained acclaim among consumers, tastemakers, press, retailers, and dermatologists alike for the immersive brand world and “leisure-enhancing” products that transport you to paradise and back
- Vacation’s products can be discovered at leading retailers including Ulta Beauty, Nordstrom, and Target, as well as www.vacation.inc
Company Specialties:
- Sunscreen and skincare products
- Brand marketing and creative development
- Product marketing and innovation
Company Website: https://vacation.inc/
ASSUMPTION: Vacation Inc. is a dynamic and growing company with a strong focus on creativity, innovation, and fun. They value employees who are highly collaborative, organized, and eager to contribute to the company's growth and success.
📊 Role Analysis
Career Level: Entry-Level (0-2 years) - This role offers an excellent opportunity for recent graduates or early-career professionals to gain experience in copywriting and marketing within a creative and innovative company
Reporting Structure: The Copywriter will report directly to the VP of Brand and collaborate closely with various teams, including Growth Marketing, Sales, Events & Partnerships, Design, and Product Marketing
Work Arrangement: Remote (Authorized to work in the U.S.) - This role requires authorization to work in the United States and offers the flexibility to work remotely
Growth Opportunities:
- As the company grows, there may be opportunities for the Copywriter to take on more responsibilities and advance their career within the marketing department or the company as a whole
- Vacation Inc. offers an annual learning and development stipend to support employees' professional growth and development
- The close-knit, collaborative work environment at Vacation Inc. provides ample opportunities for mentorship and learning from experienced team members
ASSUMPTION: While not explicitly stated, the company's focus on creativity, innovation, and fun suggests that they value employees who are passionate, driven, and eager to contribute to the company's success.
🌍 Location & Work Environment
Office Type: Remote - This role does not require a physical presence in the company's office and can be performed entirely remotely
Office Location(s): Miami, FL - While the role is remote, the company's headquarters is located in Miami, FL
Geographic Context:
- Miami, FL is a vibrant and diverse city with a strong cultural scene, offering numerous opportunities for entertainment, dining, and outdoor activities
- The city's subtropical climate and beach lifestyle may inspire creativity and provide a unique perspective for copywriting tasks
- Miami's central location in the United States makes it an ideal hub for a remote work arrangement
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely - The company offers a flexible work schedule, allowing employees to balance their personal and professional lives
ASSUMPTION: While the role is remote, the company's headquarters in Miami, FL, may occasionally require in-person meetings or events, and employees may be expected to work within the Eastern Time Zone.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Creative assessment or test project
- Interview with the VP of Brand and/or other team members
- Final decision and offer
Key Assessment Areas:
- Creativity and writing skills
- Understanding of the Vacation Inc. brand and its unique voice
- Adaptability and flexibility in a fast-paced environment
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of the Vacation Inc. brand and its unique voice in your application materials
- If requested, complete the creative assessment or test project with care and attention to detail, showcasing your creativity and writing skills
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Copywriter, Brand Storytelling, Product Marketing, Social Media, Creative Development, Collaboration, Attention to Detail, Organization, Proactivity, Accountability, Humor, Fast-Paced Execution, Grammar, Proofreading, Process Optimization, Onboarding
ASSUMPTION: The application process for this role may include a creative assessment or test project to evaluate the candidate's writing skills and understanding of the Vacation Inc. brand.
🛠️ Tools & Technologies
- Google Workspace (Google Docs, Sheets, Slides)
- Slack
- Asana
- Figma
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
ASSUMPTION: While not explicitly stated, proficiency in these tools is preferred for this role, as they are commonly used in marketing and creative departments.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Fun and humor
- Collaboration and teamwork
- Accountability and attention to detail
- Proactivity and adaptability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Flexible and adaptable
- Focused on creativity and innovation
- Committed to maintaining a strong brand voice and aesthetic
Self-Assessment Questions:
- Do you have a deep hunger and eagerness to go above and beyond in everything you do?
- Are you humble and able to contribute to the company's growth and success in a meaningful way?
- Do you have a strong sense of humor and a passion for creativity and innovation?
- Are you highly collaborative, organized, and proactive, with a strong attention to detail?
ASSUMPTION: Vacation Inc. values employees who are passionate, driven, and eager to contribute to the company's success. They prioritize creativity, innovation, and fun in their work environment and seek employees who align with these values.
⚠️ Potential Challenges
- The fast-paced nature of the role may require quick turnarounds and adaptability
- The remote work arrangement may present challenges in maintaining a strong work-life balance
- The company's focus on creativity and innovation may require employees to think outside the box and push the boundaries of traditional marketing and copywriting
- The company's rapid growth may present challenges in maintaining a consistent brand voice and aesthetic across various marketing touchpoints
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and innovation within the role and the company as a whole.
📈 Similar Roles Comparison
- Unlike traditional marketing or advertising agencies, Vacation Inc. is a product-focused company, requiring a strong understanding of the brand's unique voice and aesthetic
- The role of Copywriter at Vacation Inc. is unique in its focus on leisure-enhancing sunscreen and the company's immersive brand world
- Career paths within the company may include opportunities to advance within the marketing department or explore other roles within the growing organization
ASSUMPTION: While the role of Copywriter at Vacation Inc. may differ from similar roles at other companies, it offers a unique opportunity to contribute to the growth and success of a dynamic and innovative brand in the sunscreen and beauty industry.
📝 Sample Projects
- Developing product marketing messaging for a new line of Vacation Inc. sunscreen products, including product packaging, website descriptions, and social media content
- Creating a social media campaign to promote an upcoming event or partnership, including Instagram concepts, captions, and video content ideas and scripts
- Writing a blog post or email newsletter to announce a new product launch or company milestone, showcasing the brand's unique voice and aesthetic
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Copywriter may encounter in this role. Actual projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's onboarding process for new copywriters and how it helps to ensure a smooth transition into the role?
- How does the company support the professional growth and development of its employees, particularly within the marketing department?
- What are the key priorities for the Copywriter role in the first 30, 60, and 90 days?
- How does the company maintain a consistent brand voice and aesthetic across various marketing touchpoints, particularly as the company continues to grow and evolve?
- What are the most rewarding aspects of working at Vacation Inc., and what challenges has the company faced in its rapid growth and success?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the work environment. Actual questions may vary based on the candidate's interests and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Vacation Inc. job board
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, demonstrating your understanding of the Vacation Inc. brand and its unique voice
- If requested, complete the creative assessment or test project with care and attention to detail, showcasing your creativity and writing skills
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager or HR department within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
