📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: H&M Group
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Translating and transcreating global and regional communication to local market needs
- Writing copy for various marketing activities across different media channels
- Ensuring H&M's tone of voice and cultural/legal guidelines are met
- Collaborating with internal and external parties to validate and ensure consistent omni-channel communication
ASSUMPTION: This role requires a strong understanding of both Swedish and English, as well as a keen eye for detail and a passion for fashion copy.
📋 Key Responsibilities
✅ Translate and transcreate global and regional communication to local market needs
✅ Write copy for assigned marketing activities across various media channels
✅ Ensure H&M's tone of voice and cultural/legal guidelines are met in all produced copy
✅ Collaborate with internal and external parties to validate and ensure consistent omni-channel communication
✅ Work closely with Content Coordinators and Copywriters within the Customer Activation Team
ASSUMPTION: This role may require working on tight deadlines and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Degree in Copywriting, Journalism, Creative Writing, or similar
Experience: At least 3 years of professional experience in similar positions
Required Skills:
- Fluency in written Swedish and English
- Proven experience in fashion copy and translation
- Meticulous attention to detail
- Ability to create high-quality copy at a fast pace
- Flexible and open mindset, with strong teamwork skills
Preferred Skills:
- Experience working in a multinational corporation
- Knowledge of marketing and communication strategies
ASSUMPTION: Candidates with experience in the fashion industry and a genuine interest in fashion trends may be preferred.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Stockholm, Sweden is typically between 35,000 SEK to 45,000 SEK per month, based on experience and qualifications.
Benefits:
- Staff discount card usable on all H&M Group brands in stores and online
- Inclusion in the H&M Incentive Program (HIP)
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: Salary range is based on market research and may vary depending on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: H&M Group operates in the fast-fashion retail industry, focusing on affordable and sustainable fashion for the many.
Company Size: H&M Group is a large corporation with 1,001-5,000 employees, offering extensive growth opportunities and a diverse work environment.
Founded: H&M Group was founded in Sweden in 1947 and has since expanded globally, operating in 75 geographical markets with 4,801 stores under various brands.
Company Description:
- H&M Group is a multinational clothing company based in Sweden that focuses on fast-fashion clothing
- The company operates in 75 geographical markets with 4,801 stores under various company brands
- H&M Group is committed to sustainability and ethical practices in the fashion industry
Company Specialties:
- Fast-fashion retail
- Sustainable fashion
- Global brand management
Company Website: hmgroup.com
ASSUMPTION: H&M Group's commitment to sustainability and ethical practices may influence the company culture and work environment.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring at least 3 years of professional experience in copywriting or a related field.
Reporting Structure: The Copywriter will report to the Content Team Manager and collaborate closely with Content Coordinators and Copywriters within the Customer Activation Team.
Work Arrangement: This is an on-site, full-time position based in the Regional Office in Stockholm.
Growth Opportunities:
- Progression to senior or management roles within the Customer Activation Team or other departments
- Expansion of responsibilities to include additional markets or brands
- Development of skills in related areas, such as content strategy or project management
ASSUMPTION: H&M Group's large size and global presence offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The Regional Office in Stockholm is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Kungsgatan, Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city in Sweden, known for its vibrant culture, historic architecture, and beautiful archipelagos
- The city offers a high quality of life, with excellent education, healthcare, and leisure opportunities
- Stockholm has a humid continental climate, with mild summers and cold, snowy winters
Work Schedule: Standard office hours, Monday to Friday, with potential flexibility for remote work on an as-needed basis
ASSUMPTION: The work environment at H&M Group's Stockholm office is likely to be dynamic, multicultural, and fast-paced, reflecting the company's global presence and commitment to innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the H&M Group career site
- Phone or video screening to assess language skills and cultural fit
- In-person or virtual interview with the hiring manager and team members to discuss qualifications and fit
- Final interview or assessment to evaluate skills and alignment with company values
Key Assessment Areas:
- Language proficiency in Swedish and English
- Cultural awareness and understanding of H&M's tone of voice
- Attention to detail and ability to work at a fast pace
- Collaboration and teamwork skills
- Alignment with H&M Group's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for fashion and understanding of H&M's brand identity
- Prepare examples of your previous copywriting work, showcasing your ability to meet cultural and legal guidelines
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Copywriter, Translate, Transcreate, Marketing Activities, Media Channels, Tone of Voice, Cultural Guidelines, Legal Compliance, Collaboration, Customer Activation Team, H&M Group
ASSUMPTION: H&M Group's application process may be competitive, with a focus on finding candidates who align with the company's values and have a strong passion for fashion and copywriting.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Content Management Systems (CMS) and marketing automation tools
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and department, but strong proficiency in Microsoft Office Suite and Adobe Creative Suite is likely to be required.
👔 Cultural Fit Considerations
Company Values:
- Leading the way
- Collaborating with respect
- Being humble and passionate
- Being responsible
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Committed to sustainability and ethical practices
Self-Assessment Questions:
- Do you have a strong passion for fashion and a keen eye for detail?
- Are you comfortable working in a multicultural, dynamic environment?
- Do you thrive in fast-paced, collaborative teams and enjoy working on multiple projects simultaneously?
ASSUMPTION: H&M Group values candidates who are passionate about fashion, committed to sustainability, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing tight deadlines and multiple projects simultaneously
- Adapting to a fast-paced, ever-changing work environment
- Navigating a large, global organization with diverse teams and departments
- Maintaining a strong work-life balance in a demanding role
ASSUMPTION: While H&M Group offers numerous opportunities for growth and development, the fast-paced, dynamic work environment may present challenges for some candidates.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position may require more focus on transcreation and adaptation to local market needs
- H&M Group's commitment to sustainability and ethical practices sets it apart from other fast-fashion retailers
- Career progression in H&M Group may involve expanding responsibilities to include additional markets or brands, rather than moving into management roles
ASSUMPTION: While the core responsibilities of this role are similar to other copywriter positions, the focus on transcreation and H&M Group's unique company culture and values set it apart.
📝 Sample Projects
- Transcreating global marketing campaigns for the Swedish and UK markets
- Adapting international fashion trends to local market preferences and cultural sensitivities
- Developing and implementing content strategies for new product launches or marketing initiatives
ASSUMPTION: Sample projects may vary depending on the specific marketing activities and campaigns assigned to the Copywriter.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process within the Customer Activation Team?
- How does H&M Group support the professional development and growth of its copywriters?
- What are the most challenging aspects of working as a Copywriter at H&M Group, and how do you overcome them?
- How does H&M Group ensure the consistency and quality of its copy across multiple markets and channels?
- What are the most rewarding aspects of working as a Copywriter at H&M Group?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process can help demonstrate your interest in the role and commitment to H&M Group's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous copywriting work, showcasing your ability to meet cultural and legal guidelines
- Follow up with the hiring manager after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
