π Core Information
πΉ Job Title: Copywriter
πΉ Company: Moosylvania
πΉ Location: St. Louis, Missouri, United States
πΉ Job Type: Full-time
πΉ Category: Advertising Services
πΉ Date Posted: May 28, 2025
πΉ Experience Level: 2-5 years
π Job Overview
Key aspects of this role include:
- Collaborating with senior writers to generate strategic ideas and copy across various channels.
- Managing projects with some senior oversight, ensuring all assets are on brand and executed properly.
- Balancing big-picture thinking with attention to detail.
- Being accountable for workload and scheduling, delivering work on time.
- Evaluating copy and concepts through the lens of the brand(s).
- Understanding the client's brand and the competition.
- Contributing to the creation of white paper write-ups with effective and compelling copy.
- Presenting work to internal teams and clients, refining and delivering breakthrough ideas.
ASSUMPTION: This role requires a strong understanding of strategic marketing and advertising campaigns, as well as the ability to work collaboratively with senior writers and other teams.
π Key Responsibilities
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Collaborate with senior writers to generate strategic ideas, exciting concepts, and stand-alone copy for a wide range of channels, including digital, social, print, video, and direct mail.
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Manage projects with some senior oversight, ensuring every asset is on brand and executed properly.
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Balance big-picture thinking with maintaining attention to detail.
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Be accountable for workload and scheduling, delivering work on time or making necessary arrangements in a sufficient amount of time.
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Evaluate copy and concepts through the lens of your brand(s), often writing outside of your personal style to reflect the brand voice.
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Understand not only your client's brand but also the competition.
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Begin to understand product positioning and repositioning exercises.
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Build off of a brainstorming session with thematic names, lines, appropriate builds, and strategic thoughts.
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Contribute to the creation of white paper write-ups with effective and compelling copy.
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Present work to internal teams and clients, working with your creative director to refine and deliver breakthrough ideas.
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Begin to handle the championing of ideas within the agency.
ASSUMPTION: The responsibilities listed are specific to this role and may vary depending on the client and project.
π― Required Qualifications
Education:
- A Bachelor's degree in communications, creative writing, journalism, or a similar discipline.
Experience:
- 2+ years of relevant work experience in an agency setting.
Required Skills:
- A strong portfolio with a range of writing samples pulled from a breadth of platforms/channels, including campaigned concepts.
- Mastery of Google Workspace, including Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, etc.
- A curiosity and willingness to research client brands and the market ecosystem surrounding them.
- The ability to manage multiple, fast-turn projects and deliver on-time copy while maintaining an attention to detail.
- The ability to absorb and apply constructive feedback, including incorporating creative builds from internal teams into existing concepts and assets.
Preferred Skills:
- Experience with CRM software.
- Familiarity with project management tools.
ASSUMPTION: While not explicitly stated, having experience with CRM software and project management tools would be beneficial for this role.
π° Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (Based on industry standards for a copywriter with 2-5 years of experience in the advertising industry in St. Louis, Missouri)
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous PTO policy.
- Opportunities for professional development and growth.
Working Hours: Full-time, 40 hours per week. Moosylvania offers a flexible work environment with remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2003
Company Description: Moosylvania is a full-service creative agency that amplifies national brands. With decades of experience and a roster of 50+ independent-thinkers, they dream, design, and deliver one-of-one solutions for clients of all kinds. From standout packaging designs to influencer campaigns to digital growth strategies, they create with originality in mind to build instant recognition while building your fanbase. And, they do it all from a historic church in STL.
Company Specialties: Promotions, Influencer Marketing, Partnerships, and CRM Expertise.
Company Website:
http://www.moosylvania.com
ASSUMPTION: Moosylvania's unique location in a historic church contributes to its creative and original approach to advertising.
π Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Creative Director.
Work Arrangement: On-site, with remote work options available.
Growth Opportunities: Moosylvania offers opportunities for professional development and growth, including mentorship programs and workshops.
ASSUMPTION: The growth opportunities at Moosylvania are designed to help employees develop their skills and advance their careers within the agency.
π Location & Work Environment
Office Type: Historic church converted into an office space.
Office Location(s): 7303 Marietta Avenue, St. Louis, MO 63143, US
Geographic Context: St. Louis, Missouri, United States
Work Schedule: Full-time, 40 hours per week, with flexible remote work options available.
ASSUMPTION: The unique office space at Moosylvania fosters a creative and collaborative work environment.
πΌ Interview & Application Insights
Typical Process:
1. Online application and resume submission.
2. Phone or video screen with the HR department.
3. In-person or virtual interview with the Creative Director and a senior writer.
4. Final interview with the CEO.
Key Assessment Areas:
1. Writing samples and portfolio.
2. Understanding of the advertising industry and Moosylvania's unique approach.
3. Ability to work collaboratively and take feedback.
4. Attention to detail and time management skills.
Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills.
2. Include a link to your portfolio in your application.
3. Prepare examples of your work that demonstrate your ability to write for various channels and brands.
ATS Keywords: Copywriting, Strategic Thinking, Attention to Detail, Project Management, Research, Collaboration, Creative Feedback, Brand Understanding, Concept Development, Presentation Skills, Time Management, Communication, Curiosity, Writing Skills, Digital Marketing, Advertising.
ASSUMPTION: Including these keywords in your resume and cover letter will help your application stand out to Moosylvania's Applicant Tracking System.
π οΈ Tools & Technologies
- Google Workspace (Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Adobe Creative Suite (optional)
ASSUMPTION: While not explicitly stated, having experience with these tools and technologies would be beneficial for this role.
π Cultural Fit Considerations
Company Values:
- Originality
- Collaboration
- Respect
- Equity
- Creativity
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Detail-oriented and organized
- Adaptable and flexible
Self-Assessment Questions:
1. How do you incorporate feedback into your writing process?
2. Can you provide an example of a time when you had to write outside of your personal style to reflect a brand voice?
3. How do you balance big-picture thinking with maintaining attention to detail?
ASSUMPTION: Moosylvania values employees who are open to feedback, adaptable, and able to balance big-picture thinking with attention to detail.
β οΈ Potential Challenges
1. Balancing multiple projects and deadlines.
2. Adapting to different brand voices and writing styles.
3. Working in a fast-paced, creative environment.
4. Managing workload and scheduling effectively.
ASSUMPTION: These challenges are common in an agency setting and require strong time management, organizational, and adaptability skills.
π Similar Roles Comparison
1. Copywriter vs. Content Strategist: While both roles require strong writing skills, a copywriter focuses more on creating persuasive and engaging content for marketing and advertising campaigns, while a content strategist develops and implements content strategies that align with business goals.
2. Copywriter vs. Technical Writer: A copywriter creates marketing and advertising content, while a technical writer produces instruction manuals, how-to guides, and other supporting documents for technical products or services.
ASSUMPTION: Understanding the differences between these roles can help candidates determine if the copywriter position at Moosylvania is the right fit for them.
π Sample Projects
1. Develop a marketing campaign for a new product launch, including copy for social media, email, and print materials.
2. Create a series of blog posts and articles that establish a brand as a thought leader in its industry.
3. Write a white paper that outlines the benefits of a new technology and its applications in various industries.
ASSUMPTION: These sample projects demonstrate the range of writing tasks a copywriter at Moosylvania might be responsible for, from marketing campaigns to thought leadership content to technical writing.
β Key Questions to Ask During Interview
1. How does Moosylvania support the professional development and growth of its employees?
2. Can you describe the creative process at Moosylvania and how copywriters fit into it?
3. How does Moosylvania approach working with clients, and how does that impact the copywriting process?
4. What are the most challenging aspects of working as a copywriter at Moosylvania, and how does the agency support its employees in overcoming those challenges?
5. How does Moosylvania foster a culture of respect, collaboration, equity, and creativity?
ASSUMPTION: Asking these questions can help candidates better understand the work environment, company culture, and expectations for the copywriter role at Moosylvania.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this
link.
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Include a link to your portfolio in your application.
- Prepare examples of your work that demonstrate your ability to write for various channels and brands.
- Follow up with Moosylvania one week after submitting your application to confirm receipt and express your interest in the position.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.