📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Manulife
🔹 Location: Quezon City, Quezon, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling copy for advertising visuals and various media
- Collaborating with creative teams to brainstorm ideas and present copy options
- Working with both local and foreign clients to understand their core message and target audience
- Overseeing the production phase and proofreading copies as needed
ASSUMPTION: This role requires strong communication and creative writing skills, as well as the ability to work well within a team and meet tight deadlines.
📋 Key Responsibilities
✅ Discuss the client's core message and target audience to understand their needs and preferences
✅ Brainstorm visual and copy ideas with other members of the creative team to generate innovative concepts
✅ Write and present copy options to clients, tailoring the content to suit the target audience and medium
✅ Modify copy based on client feedback until they are satisfied with the final product
✅ Oversee the production phase to ensure the copy is accurately represented in the final output
✅ Proofread copies when needed to maintain the quality and accuracy of the content
ASSUMPTION: The role may require occasional back-up support for other teams, depending on project demands.
🎯 Required Qualifications
Education: Bachelor's degree in English, Advertising, Communication, Journalism, Marketing, or a related field.
Experience: At least 2-4 years of proven experience as a Copywriter, preferably working with both local and foreign clients.
Required Skills:
- High level of English language skills (both written and verbal)
- Strong communication, listening, and interpersonal skills
- Proven ability to create engaging and compelling content for various mediums
- Keen eye for detail and ability to proofread content
- Solid organizational skills and ability to manage multiple projects simultaneously
- Adaptability and flexibility with priorities and work schedule
Preferred Skills:
- Experience working with diverse teams and stakeholders
- Familiarity with marketing and advertising trends and best practices
- Basic knowledge of graphic design principles and software
ASSUMPTION: While not explicitly stated, having a strong portfolio showcasing previous work would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in the Philippines typically falls between PHP 35,000 to PHP 50,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards.
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee assistance programs
- Training and development opportunities
- Flexible work arrangements
Working Hours: Day shift (9am - 6pm) with a hybrid work arrangement, requiring on-site presence a few days a week.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Manulife is a leading international financial services group, operating primarily in the insurance sector.
Company Size: Manulife has over 40,000 employees worldwide, providing a large and diverse work environment.
Founded: Manulife was founded in 1887 and has since grown into a global organization with operations in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
Company Description:
- Manulife offers a wide range of financial protection, wealth, and asset management solutions to millions of customers worldwide.
- The company is committed to helping people make their decisions easier and lives better through its products and services.
- Manulife fosters an inclusive work environment that embraces diversity and encourages employee growth and development.
Company Specialties:
- Life and health insurance
- Retirement solutions
- Investment and asset management
- Banking and wealth management
Company Website: www.manulife.com
ASSUMPTION: Manulife's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for mid-level copywriters looking to gain experience working with diverse clients and teams.
Reporting Structure: The Copywriter will report directly to the Creative Director or a similar role within the marketing or advertising department.
Work Arrangement: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
Growth Opportunities:
- Advancement to senior copywriter or creative lead roles within the marketing or advertising department
- Expansion into related fields, such as content strategy, brand management, or account management
- Opportunities to work on international projects and collaborate with diverse teams
ASSUMPTION: Manulife's large employee base and diverse product offerings present numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Manulife's Quezon City office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 250 Bloor St E, Toronto, ON M4W 1E6, CA
Geographic Context:
- Quezon City is the most populous city in the Philippines, offering a vibrant and dynamic urban environment.
- The city is home to numerous shopping centers, restaurants, and entertainment options, providing ample opportunities for leisure and social activities.
- Quezon City is well-connected by public transportation, making it easily accessible from other parts of the metropolitan area.
Work Schedule: The day shift (9am - 6pm) allows for a balanced work-life schedule, with ample time for personal and family commitments.
ASSUMPTION: The hybrid work arrangement may require occasional on-site presence for team meetings, brainstorming sessions, and client presentations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or creative team
- Portfolio review and/or creative challenge
- Final interview with senior leadership
Key Assessment Areas:
- Communication and interpersonal skills
- Creativity and problem-solving abilities
- Portfolio quality and relevance
- Cultural fit and alignment with Manulife's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a diverse portfolio showcasing your ability to create engaging content for various mediums and target audiences.
- Research Manulife's products, services, and company culture to demonstrate your enthusiasm and understanding of the organization.
- Practice common interview questions and be prepared to discuss your creative process and thought leadership in copywriting.
ATS Keywords: Copywriter, advertising, creative writing, marketing, communication, teamwork, proofreading, client management, brainstorming, content creation, English language skills
ASSUMPTION: Manulife's application process may vary depending on the specific role and location, so it is essential to monitor the company's career website for updates and guidance.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Content management systems (CMS)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies may vary depending on the specific role and project demands.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Client-centric
- Respect and inclusion
- Innovation
- One Manulife
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and accountable
- Innovative and creative
Self-Assessment Questions:
- Do you align with Manulife's core values and company culture?
- Are you comfortable working in a hybrid work environment and collaborating with diverse teams?
- Do you possess strong interpersonal skills and the ability to build effective working relationships with clients and stakeholders?
ASSUMPTION: Manulife's inclusive work environment and commitment to diversity make it an attractive option for candidates seeking a supportive and engaging workplace.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse clients and understanding their unique needs and preferences
- Adapting to a hybrid work environment and balancing on-site and remote work responsibilities
- Meeting tight deadlines and maintaining the quality and accuracy of the content
ASSUMPTION: The potential challenges listed above can be mitigated through effective time management, strong communication skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers the opportunity to work with a diverse range of clients and collaborate with international teams.
- Manulife's extensive product offerings and global presence provide ample opportunities for career growth and development.
- This role may require more frequent on-site presence than fully remote positions, allowing for better collaboration and team-building opportunities.
ASSUMPTION: While this role shares similarities with other copywriter positions, its unique aspects make it an attractive option for candidates seeking a dynamic and engaging work environment.
📝 Sample Projects
- Developing a series of engaging social media posts for a new product launch
- Creating a compelling video script for a client's brand awareness campaign
- Writing and designing an email marketing campaign to promote an upcoming event
ASSUMPTION: The sample projects listed above are intended to provide a general idea of the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the specific needs and demands of the organization.
❓ Key Questions to Ask During Interview
- Can you describe the creative process and collaboration between the copywriting and design teams?
- How does Manulife support the professional development and growth of its copywriters?
- Can you provide examples of successful copywriting campaigns and their impact on the business?
- How does Manulife foster a culture of innovation and creativity within its marketing and advertising departments?
- What are the primary challenges facing the copywriting team, and how does Manulife address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a diverse portfolio showcasing your ability to create engaging content for various mediums and target audiences.
- Research Manulife's products, services, and company culture to demonstrate your enthusiasm and understanding of the organization.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
