📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Kendago
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy for digital advertising campaigns
- Collaborating with a creative team to develop innovative ad concepts
- Researching and understanding specific brands to create tailored content
- Participating in performance data analysis and ideating A/B tests
- Working in a fast-paced, global environment with a winning team
ASSUMPTION: This role requires a strong understanding of digital advertising and performance data, with a focus on direct response advertising.
📋 Key Responsibilities
✅ Research subjects and strategies to serve specific brands
✅ Create innovative concepts for ads and specific ad elements
✅ Turn strategies and concepts into captivating texts and scripts
✅ Write scripts designed for maximizing production execution
✅ Participate in performance data analysis team meetings
✅ Ideate performance A/B tests based on data analysis
ASSUMPTION: The copywriter will be expected to keep up-to-date with industry trends and best practices in digital advertising.
🎯 Required Qualifications
Education: Bachelor's degree in relevant fields (an advantage)
Experience: 2-5 years of experience in advertising, direct response, social media, or branded content
Required Skills:
- Excellent English (raised or lived in the US - an advantage)
- Strong ideation, storytelling, and writing skills
- Portfolio with award-worthy work
- Knowledge, understanding, or experience of digital advertising
- Conceptual creative thinker and problem solver
- Effective multi-tasker with a can-do attitude
Preferred Skills:
- Experience in an advertising and/or performance agency
- Understanding of performance advertising data
ASSUMPTION: Candidates with a strong portfolio showcasing creative work and experience in an advertising agency will be prioritized.
💰 Compensation & Benefits
Salary Range: The industry standard for a mid-level copywriter in Israel is around ₪25,000 - ₪35,000 per month (₪300,000 - ₪420,000 annually).
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing, specializing in direct response advertising.
Company Size: Kendago is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Kendago was founded in 2006 and has since grown into a global Ad-Tech leader, powered by AI and Big Data.
Company Description:
- Kendago leverages its full range of digital optimization and creative technologies to profitably scale successful DTC brands
- The company's AI and Big Data platform, ADvice, enables experts to reach and maintain unmatched performance for large-scale, global media campaigns
- Kendago offers a wide range of services, including digital marketing, innovative products, online advertising, traffic optimization, and more
Company Specialties:
- Digital Marketing
- Innovative Products
- Online Advertising
- Global Reach
- Traffic Optimization
- High Conversions
- Sales Funnels
- Advanced Analytics
- Affiliate Campaigns
- Monetization Strategies
- PPC
- Paid Traffic
- Facebook Advertising
- Google Adwords
- Digital Performance Advertising
- Conversion Rate Optimization
- Creative Services
- Display Advertising
- Consulting & Strategic Services
- Instagram Advertising
- and CRO
Company Website: www.kendago.com
ASSUMPTION: Kendago's expertise in digital marketing and global reach make it an attractive employer for experienced copywriters seeking to grow in a dynamic environment.
📊 Role Analysis
Career Level: This role is suitable for mid-level copywriters with 2-5 years of experience in advertising, direct response, social media, or branded content.
Reporting Structure: The copywriter will report directly to the Creative Director and collaborate with the creative team, data analysts, and other departments.
Work Arrangement: This is a fully remote position, allowing for flexible work arrangements and a better work-life balance.
Growth Opportunities:
- Progression to Senior Copywriter or Creative Lead roles
- Expanding skills in digital advertising and performance data analysis
- Gaining experience in a global, fast-paced environment
ASSUMPTION: This role offers ample opportunities for growth and learning, particularly for candidates interested in advancing their careers in digital advertising.
🌍 Location & Work Environment
Office Type: Remote (fully virtual)
Office Location(s): Israel
Geographic Context:
- Israel has a vibrant digital marketing industry with numerous opportunities for growth and collaboration
- The remote work arrangement allows for a better work-life balance and the ability to work from anywhere in the country
- Israel's time zone (IST/GMT+2) enables collaboration with global teams and clients
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Creative test or assignment
- Final interview with the Creative Director
Key Assessment Areas:
- Creativity and ideation skills
- Writing and storytelling abilities
- Understanding of digital advertising and performance data
- Cultural fit and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your best creative work and achievements
- Research Kendago's company values and be prepared to discuss how your skills and experiences align with them
ATS Keywords: Copywriting, Advertising, Direct Response, Social Media, Branded Content, Storytelling, Ideation, Digital Advertising, Performance Advertising, Data Analysis, Creative Thinking, Problem Solving, Multi-tasking, Teamwork, Script Writing, Research
ASSUMPTION: Applicants should focus on demonstrating their creativity, writing skills, and understanding of digital advertising in their application materials and interviews.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Google Workspace (Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Performance advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: Familiarity with industry-standard creative software and performance advertising platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Data-driven decision making
- Continuous learning
- Customer focus
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform your creative decisions?
- Do you have a strong work ethic and a can-do attitude?
ASSUMPTION: Candidates who are comfortable working in a dynamic, data-driven environment and possess a strong work ethic will be well-suited to Kendago's company culture.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of digital advertising and performance data
- Managing multiple projects and deadlines simultaneously
- Working remotely and maintaining a strong connection with the team
- Adapting to a global work environment with diverse teams and clients
ASSUMPTION: Successful candidates will be able to manage their time effectively, work well in a remote team environment, and adapt to a global work culture.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, Kendago focuses on direct response advertising and performance data
- This role offers a unique blend of creativity and data-driven decision making
- Candidates interested in advancing their careers in digital advertising and performance data analysis will find this role particularly appealing
ASSUMPTION: This role offers a unique combination of creativity and data-driven decision making, making it an attractive option for candidates interested in digital advertising and performance data analysis.
📝 Sample Projects
- Developing a series of social media ads for an e-commerce client, targeting different customer segments
- Creating a video script for a direct response TV commercial, incorporating performance data insights
- Researching and developing a comprehensive advertising strategy for a new product launch, including ad concepts and copy
ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities the copywriter can expect in this role.
❓ Key Questions to Ask During Interview
- How does Kendago support the professional growth and development of its employees?
- Can you describe the team structure and how the creative team collaborates with other departments?
- How does Kendago ensure a strong company culture in a remote work environment?
- What are the most challenging aspects of working in a global, data-driven advertising agency?
- How does Kendago measure the success of its advertising campaigns, and how does that inform the creative process?
ASSUMPTION: Asking thoughtful questions during the interview process will help candidates better understand the role, the company, and whether it's the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your best creative work and achievements
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
