📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Vacation Inc.
🔹 Location: Miami, FL
🔹 Job Type: Remote (US only)
🔹 Category: Marketing & Creative
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing engaging copy for product marketing and brand storytelling
- Collaborating with cross-functional teams to create compelling campaigns
- Maintaining brand voice and tone across various channels and formats
- Contributing to new product ideation and naming
- Assisting with ad-hoc creative needs and process development
ASSUMPTION: This role requires a strong balance between brand storytelling and performance-oriented copy, with a focus on maintaining a consistent and engaging brand voice.
📋 Key Responsibilities
✅ Develop creative and engaging copy for product marketing, including packaging, website descriptions, and retailer materials
✅ Collaborate with design and marketing teams to create campaign concepts, photoshoots, and launch materials
✅ Contribute to social media copy, email content, and blog posts, maintaining brand voice and tone
✅ Assist with ad-hoc creative needs, such as retail activations, sweepstakes, and OOH ads
✅ Develop and maintain internal and external resources for brand and product marketing messaging
✅ Onboard new copywriters, freelancers, and agencies on brand tone, systems, and processes
ASSUMPTION: This role requires a high level of organization and attention to detail, with the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in a related field
Experience: 0-2 years of relevant experience
Required Skills:
- Excellent writing skills with a strong portfolio showcasing brand and performance-oriented copy
- Strong grammar and proofreading skills
- Ability to work within an established brand aesthetic and copy tone
- Experience collaborating with creative teams and project managers
- Familiarity with Google Workspace, Slack, Asana, Figma, and Adobe
Preferred Skills:
- Familiarity with sunscreen industry
- Experience with brand storytelling and performance marketing
- Ability to thrive in a fast-paced, flexible environment
ASSUMPTION: While a background in sunscreen or beauty is not required, a genuine interest in and understanding of the product category is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (AI estimate based on role, experience level, and location)
Benefits:
- Employee equity options
- Comprehensive medical, dental, and vision coverage (100% coverage for employees)
- Annual learning and development stipend
- WFH stipend
- 15 days PTO, plus paid holidays
- Complimentary Vacation® products
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an AI estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Sunscreen & Beauty)
Company Size: 11-50 employees (Small to Medium-sized Enterprise)
Founded: 2021
Company Description:
- Vacation Inc. is a Miami-based sunscreen company founded in 2021
- Known for its immersive brand world and "leisure-enhancing" products
- Focuses on creativity and innovation to infuse fun into sunscreen aisles
Company Specialties:
- Sunscreen and skincare products
- Brand marketing and creative campaigns
- Retail partnerships and events
Company Website: vacation.inc
ASSUMPTION: Vacation Inc. is a rapidly growing startup with a strong focus on creativity, innovation, and maintaining a fun and engaging brand voice.
📊 Role Analysis
Career Level: Entry to Mid-level (0-2 years of experience)
Reporting Structure: Reports directly to the VP of Brand
Work Arrangement: Remote (US only), with flexible hours
Growth Opportunities:
- Potential to grow within the marketing department as the company expands
- Opportunities to contribute to new product development and launches
- Chance to build and refine processes and guidelines for the copy team
ASSUMPTION: This role offers significant growth potential as the company continues to expand its product offerings and market presence.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): Miami, FL
Geographic Context:
- Miami, FL is known for its vibrant culture, diverse communities, and tropical climate
- The city offers a mix of urban and suburban living options
- Miami has a strong job market, with a growing focus on tech and creative industries
Work Schedule: Flexible, with a focus on results and deadlines
ASSUMPTION: While this role is remote, the ideal candidate should be comfortable working in a US time zone and be authorized to work in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and assessment submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Brand
Key Assessment Areas:
- Writing samples and portfolio review
- Brand understanding and alignment with Vacation Inc.
- Problem-solving and creative thinking
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio showcasing your best brand and performance-oriented copy
- Be ready to discuss your understanding of the sunscreen category and Vacation Inc.'s brand voice
ATS Keywords: Copywriter, Brand Storytelling, Product Marketing, Social Media, Creative Development, Collaboration, Attention to Detail, Organization, Proactivity, Humor, Fast-Paced Execution, Grammar, Proofreading, Project Management, Sunscreen
ASSUMPTION: The application process for this role may include a writing assessment to evaluate the candidate's ability to create engaging and on-brand copy.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Slack
- Asana
- Figma
- Adobe Creative Suite (Photoshop, Illustrator)
ASSUMPTION: Familiarity with these tools is required, and the ideal candidate should be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Eagerness to go above and beyond
- Attention to detail and organization
- Proactivity and accountability
- Humor and humility
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and deadline-focused
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your brand and performance-oriented copy?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a genuine interest in and understanding of the sunscreen category?
ASSUMPTION: Vacation Inc. values candidates who are eager to contribute to the company's growth, maintain a strong work ethic, and embody a sense of humor and humility.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Maintaining a consistent brand voice and tone across various channels and formats
- Adapting to new tools and processes as the company grows
- Working remotely with a team spread across different time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong balance between brand storytelling and performance-oriented copy
- Vacation Inc. is a growing startup with a focus on creativity and innovation, offering unique opportunities for growth and development
- This role may require more flexibility and adaptability than traditional marketing positions, with a focus on maintaining a consistent brand voice and tone
ASSUMPTION: Candidates should be prepared to adapt to a dynamic and evolving work environment, with a focus on maintaining a consistent brand voice and tone.
📝 Sample Projects
- Developing marketing messaging for a new product launch, including packaging, website descriptions, and social media content
- Creating a comprehensive brand style guide and tone of voice document for internal and external use
- Assisting with the development and execution of a social media campaign, including concepting, copywriting, and scheduling posts
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- How does Vacation Inc. maintain a consistent brand voice and tone across various channels and formats?
- What opportunities are there for growth and development within the marketing department?
- How does Vacation Inc. approach remote work and collaboration?
- Can you provide an example of a successful marketing campaign and the role that copy played in its success?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they would be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a portfolio showcasing your best brand and performance-oriented copy
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Be ready to discuss your understanding of the sunscreen category and Vacation Inc.'s brand voice
- Follow up with the hiring manager one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
