📌 Core Information
🔹 Job Title: Copywriter (Consultant)
🔹 Company: Mastercard
🔹 Location: Jakarta, Indonesia (6th Floor)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-07
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing engaging, forward-thinking content solutions for advertising partners and Mastercard's portfolio of brands.
- Managing multiple project deliverables in a fast-paced environment.
- Collaborating with various teams to ensure cohesive and high-quality content delivery.
- Actively identifying new opportunities and trends to grow business.
ASSUMPTION: This role requires a strong conceptual thinker with a creative flair, able to manage multiple projects and work well in a team.
📋 Key Responsibilities
✅ Providing leadership and motivation to the Marketing Services organization.
✅ Developing engaging and on-brand content solutions across various communication channels.
✅ Executing campaigns from start to finish, ensuring high standards and brand consistency.
✅ Presenting work intelligently and concisely in internal reviews and client meetings.
✅ Collaborating with graphic designers to ensure cohesive and high-quality content delivery.
ASSUMPTION: The role involves a high level of creativity and collaboration, with a focus on delivering high-quality content solutions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Art, Communication, PR, or related studies.
Experience: 5-10 years of copywriting experience within a creative agency environment or for marketing purposes on the client side.
Required Skills:
- Proven experience writing copy for direct response marketing.
- Ability to concept new campaign copy in a variety of mediums.
- Strong organizational and communication skills.
- Ability to interpret brand/style guidelines and creative briefing documents.
- Passion for social media platforms, trends, technology, and best practices.
Preferred Skills:
- A solid understanding of the customer journey as it relates to card and banking.
ASSUMPTION: Candidates should have a strong background in copywriting and marketing, with a proven ability to deliver high-quality content solutions.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior copywriter role in Indonesia, the estimated salary range is IDR 30,000,000 - 45,000,000 per year. This range takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Mastercard products and services
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the financial services and technology industries, providing digital payment solutions and services to customers worldwide.
Company Size: Mastercard is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Mastercard was founded in 1966 and has since grown into a leading global payments technology company.
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide.
- The company supports a wide range of digital payment choices, making transactions secure, simple, smart, and accessible.
- Mastercard's technology and innovation, partnerships, and networks combine to deliver unique products and services that help people, businesses, and governments realize their greatest potential.
Company Specialties:
- Global digital payments and commerce
- Technology and innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's large size and global presence offer applicants a unique opportunity to work on diverse projects and gain exposure to various aspects of the business.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in copywriting and marketing.
Reporting Structure: The Copywriter (Consultant) will report directly to the Head of Marketing Services within the Data & Services team.
Work Arrangement: This is an on-site position, with the primary work location being the Mastercard office in Jakarta, Indonesia (6th Floor).
Growth Opportunities:
- Progression to a leadership or management role within the Marketing Services team.
- Expansion into other areas of the Data & Services team or broader Mastercard organization.
- Opportunities to work on high-profile projects and collaborate with diverse teams.
ASSUMPTION: The senior nature of this role offers significant growth opportunities for the right candidate, with the potential to take on leadership responsibilities and work on high-impact projects.
🌍 Location & Work Environment
Office Type: Mastercard's Jakarta office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Jakarta, Indonesia (6th Floor)
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people.
- The city is known for its vibrant culture, diverse cuisine, and rich history.
- Jakarta offers a mix of modern urban living and traditional Indonesian charm.
Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:00 PM, with occasional overtime required to meet project deadlines.
ASSUMPTION: The modern and collaborative work environment at Mastercard's Jakarta office is designed to support creativity and innovation, with a focus on fostering teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Marketing Services team
- Final interview with the Head of Marketing Services
Key Assessment Areas:
- Creativity and conceptual thinking
- Communication and presentation skills
- Understanding of brand guidelines and creative briefs
- Ability to work collaboratively and manage multiple projects
Application Tips:
- Highlight relevant copywriting and marketing experience in your resume, with a focus on direct response marketing and campaign development.
- Prepare a portfolio showcasing your best work, including examples of campaign copy in various mediums.
- Be prepared to discuss your understanding of Mastercard's brand and how you would apply it to marketing collateral.
- Research Mastercard's company culture and values, and be ready to explain how your personal values align with theirs.
ATS Keywords: Copywriting, Marketing, Campaign Development, Brand Guidelines, Direct Response Marketing, Creative Thinking, Collaboration, Conceptual Skills, Content Delivery, Digital Marketing, Client Engagement, Trends Analysis, Strategic Briefs
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, communication skills, and understanding of brand guidelines and creative briefs, as well as their ability to work collaboratively and manage multiple projects.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The tools and technologies required for this role are standard for the copywriting and marketing industries, with a focus on content creation and management.
👔 Cultural Fit Considerations
Company Values:
- Doing the Right Thing
- Staying True to Ourselves
- Inventing the Future
- Making it Count
Work Style:
- Collaborative and team-oriented
- Focused on delivering high-quality content solutions
- Adaptable and able to manage multiple projects in a fast-paced environment
Self-Assessment Questions:
- Do I have a strong creative flair and the ability to bring concepts to life through innovative ideas?
- Am I able to work collaboratively and manage multiple projects in a fast-paced environment?
- Do I have a passion for social media platforms, trends, technology, and best practices?
- Am I able to interpret brand/style guidelines and creative briefing documents effectively?
ASSUMPTION: Mastercard values a collaborative and innovative work environment, with a focus on delivering high-quality content solutions and staying true to the company's values.
⚠️ Potential Challenges
- The fast-paced nature of the role may require managing multiple projects and tight deadlines.
- The need to constantly stay up-to-date with social media trends and best practices may require ongoing learning and adaptation.
- The role may involve working with diverse teams and stakeholders, requiring strong communication and collaboration skills.
- The competitive nature of the copywriting and marketing industries may present challenges in standing out and demonstrating value.
ASSUMPTION: While this role presents numerous opportunities for growth and creativity, it also comes with potential challenges that require strong organizational skills, adaptability, and a focus on delivering high-quality content solutions.
📈 Similar Roles Comparison
- Unlike other copywriting roles, this position focuses specifically on developing engaging content solutions for advertising partners and Mastercard's portfolio of brands.
- This role requires a strong understanding of brand guidelines and creative briefs, as well as the ability to work collaboratively and manage multiple projects.
- Career progression in this role may involve taking on leadership or management responsibilities within the Marketing Services team or expanding into other areas of the Data & Services team or broader Mastercard organization.
ASSUMPTION: This role is unique in its focus on developing engaging content solutions for advertising partners and Mastercard's portfolio of brands, requiring a strong understanding of brand guidelines and creative briefs, as well as the ability to work collaboratively and manage multiple projects.
📝 Sample Projects
- Developing a comprehensive marketing campaign for a new financial product, including copy for various communication channels such as TV, online video, online banners, social platforms, and print.
- Creating engaging and on-brand content solutions for Mastercard's advertising partners, showcasing the company's unique value proposition and competitive advantages.
- Collaborating with graphic designers to ensure cohesive and high-quality content delivery, working within brand guidelines and creative briefs to develop visually appealing and effective marketing collateral.
ASSUMPTION: These sample projects illustrate the diverse and creative nature of the Copywriter (Consultant) role, requiring strong conceptual thinking, collaboration, and adaptability to various communication channels and project requirements.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the Copywriter (Consultant) and other teams within the Marketing Services organization?
- How does the Marketing Services team measure the success of its campaigns, and what key performance indicators (KPIs) are used to track progress?
- What opportunities exist for professional development and growth within the Marketing Services team and broader Mastercard organization?
- How does Mastercard support work-life balance for its employees, particularly in a fast-paced and collaborative work environment?
- Can you provide examples of successful marketing campaigns developed by the Marketing Services team, and what made them particularly effective?
ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company, allowing them to make an informed decision about their fit and potential for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant copywriting and marketing experience, with a focus on direct response marketing and campaign development.
- Prepare a portfolio showcasing your best work, including examples of campaign copy in various mediums.
- Research Mastercard's company culture and values, and be ready to explain how your personal values align with theirs.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
