Copywriter & Content Creater

📌 Core Information

🔹 Job Title: Copywriter & Content Creator

🔹 Company: Van den Udenhout Groep

🔹 Location: 's-Hertogenbosch, Noord-Brabant, Netherlands

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various campaigns across multiple channels
• Collaborating with the marketing team and visual creators to ensure content aligns with brand strategy
• Analyzing campaign performances to optimize future content strategies
• Working flexibly across different locations in Brabant

ASSUMPTION: This role requires a strong creative writer with a passion for storytelling and content marketing, as well as an affinity for visual content. The ideal candidate will be comfortable working in a dynamic environment and collaborating with various teams.

📋 Key Responsibilities

✅ Brainstorm and create engaging content for campaigns, ensuring alignment with brand identity

✅ Write persuasive copy for webpages, emails, and social media platforms

✅ Analyze previous campaign performances to optimize future content strategies

✅ Collaborate with the marketing team and visual creators to ensure content aligns with brand strategy

✅ Work flexibly across different locations in Brabant

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring the candidate to balance innovation with data-driven decision making.

🎯 Required Qualifications

Education: HBO degree in Communication, Marketing, Media, Journalism, or a related field

Experience: At least 3 years of relevant experience in copywriting, content marketing, or content creation

Required Skills:

• Excellent creative writing skills in Dutch
• Strong affinity for social media and visual content
• Basic knowledge of image and video editing (preferred)
• Familiarity with email marketing tools
• Ability to work flexibly across multiple locations

Preferred Skills:

• SEO knowledge
• Experience with content management systems
• Fluency in English

ASSUMPTION: Candidates with a background in journalism or a related field may also be considered, as long as they possess strong creative writing skills and an understanding of content marketing principles.

💰 Compensation & Benefits

Salary Range: Based on the Dutch market for intermediate marketing roles, the estimated salary range for this position is €35,000 - €45,000 per year. This estimate takes into account the company size, location, and required skills.

Benefits:

• Good work atmosphere
• Fun staff outings
• Active staff association
• Latest tools and technologies
• Travel expense reimbursement
• Pension plan
• Collective health insurance
• 192 vacation hours
• Free company physiotherapy
• Career advancement opportunities
• Personal training plan
• Discounts on purchases

Working Hours: Full-time (40 hours per week) with flexibility to work across multiple locations

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: Medium (501-1,000 employees)

Founded: 1967

Company Description:

• Van den Udenhout Groep is a dealer for Volkswagen, Audi, SEAT, Škoda, CUPRA, and Volkswagen Business Vehicles
• The company offers sales, maintenance, rental, accident repair, leasing, business vehicle construction, and (e-)bikes via VELOO branches
• Van den Udenhout Groep is known for its professionalism, personal contact, craftsmanship, customer-friendliness, and service

Company Specialties:

• Auto maintenance
• Audi
• SEAT
• Leasing
• Rental
• Volkswagen Business Vehicles
• E-bikes
• Volkswagen
• Car sales
• Private lease
• Fleet sales
• Car rental

Company Website: https://www.udenhout.nl/

ASSUMPTION: Van den Udenhout Groep is a well-established company in the automotive industry, offering a range of services and a strong focus on customer satisfaction.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: The Copywriter & Content Creator will report to the Marketing Manager and collaborate with various teams, including marketing and visual creators

Work Arrangement: On-site, with flexibility to work across multiple locations in Brabant

Growth Opportunities:

• Career advancement opportunities within the VAG brands
• Personal training plan via Pon Academy

ASSUMPTION: This role offers opportunities for career growth and professional development within the company and its brands.

🌍 Location & Work Environment

Office Type: Multiple locations in Brabant

Office Location(s): 's-Hertogenbosch, Eindhoven, Boxtel, Oss, Veldhoven, and Veghel

Geographic Context:

• Brabant is a province in the southern Netherlands, known for its vibrant culture and rich history
• The region offers a mix of urban and rural environments, with easy access to major cities like Amsterdam and Brussels
• Brabant is home to a thriving automotive industry, with numerous dealerships and manufacturers

Work Schedule: Full-time (40 hours per week) with flexibility to work across multiple locations

ASSUMPTION: The work environment is dynamic and collaborative, with a focus on teamwork and innovation. The multiple locations offer opportunities for varied work experiences and exposure to different teams and projects.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and/or team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Creative writing skills
• Understanding of content marketing principles
• Ability to work collaboratively and adapt to different teams and environments
• Familiarity with email marketing tools and SEO best practices

Application Tips:

• Tailor your resume and cover letter to highlight your creative writing skills and relevant experience in content marketing or a related field
• Include examples of your work, such as blog posts, social media campaigns, or email newsletters
• Demonstrate your understanding of the company and its brands by referencing specific campaigns or initiatives

ATS Keywords: Content creation, copywriting, content marketing, email marketing, social media, SEO, brand identity, campaign analysis, team collaboration, flexible work arrangement

ASSUMPTION: The application process is designed to assess the candidate's creative writing skills, understanding of content marketing principles, and ability to work collaboratively in a dynamic environment.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Basic image and video editing software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and preferences.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Personal contact
• Craftsmanship
• Customer-friendliness
• Service

Work Style:

• Collaborative
• Innovative
• Dynamic
• Flexible

Self-Assessment Questions:

• Do you possess strong creative writing skills in Dutch and an understanding of content marketing principles?
• Are you comfortable working in a dynamic environment and collaborating with various teams?
• Do you have a strong affinity for social media and visual content, with basic knowledge of image and video editing?
• Are you able to work flexibly across multiple locations in Brabant?

ASSUMPTION: Candidates who possess strong creative writing skills, an understanding of content marketing principles, and a collaborative work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• The role may require working on multiple campaigns simultaneously, requiring strong organizational skills and the ability to manage time effectively
• Flexibility to work across multiple locations may present logistical challenges, such as commuting or coordinating schedules
• The dynamic nature of the role may require adaptability and the ability to quickly pivot between different tasks and projects
• The company's focus on professionalism and customer satisfaction may necessitate working outside of regular business hours to meet deadlines or attend events

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and collaborative environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on creative writing and content creation, with a lesser emphasis on strategic planning and management
• Content creators in other industries may face different challenges and opportunities, depending on the specific market and audience
• Career progression in this role may involve transitioning into a more strategic or management-focused position within the marketing department or a related field

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with opportunities for career growth and development within the company and its brands.

📝 Sample Projects

• Developing a social media campaign to promote a new Audi model, including creating engaging copy and selecting visually appealing images
• Writing persuasive webpages for a Volkswagen Business Vehicles sales campaign, optimizing for SEO to improve search engine rankings
• Analyzing the performance of an email marketing campaign for SEAT, identifying areas for improvement and optimizing future campaigns

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Copywriter & Content Creator role, from creative content development to data-driven analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a campaign, from brainstorming to execution and analysis?
• How does the marketing team collaborate with other departments, such as sales and customer service?
• What opportunities are there for professional development and career growth within the company and its brands?
• How does the company support work-life balance for employees, particularly those working across multiple locations?
• What is the company's approach to innovation and staying ahead of industry trends in content marketing?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and long-term prospects for the Copywriter & Content Creator role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.jobsatpon.com/nl/nl/job/2025-5231/Copywriter-Content-Creater
• Tailor your resume and cover letter to highlight your creative writing skills and relevant experience in content marketing or a related field
• Include examples of your work, such as blog posts, social media campaigns, or email newsletters
• Prepare for the interview by researching the company and its brands, and practicing your responses to common interview questions
• Follow up with the hiring manager one week after the interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.