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Copywriter & Content Creator

Van den Udenhout Groep
Full-time
On-site
’s-Hertogenbosch, Noord-Brabant, Netherlands
✍️ Copywriting & Content Writing
πŸ“Œ Core Information

- πŸ”Ή Job Title: Copywriter & Content Creator
- πŸ”Ή Company: Van den Udenhout Groep
- πŸ”Ή Location: ’s-Hertogenbosch, Noord-Brabant, Netherlands
- πŸ”Ή Job Type: On-site, Full-time
- πŸ”Ή Category: Marketing & Communications
- πŸ”Ή Date Posted: April 7, 2025
- πŸ”Ή Experience Level: Intermediate (2-5 years)
- πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:
- Brainstorming and creating compelling content for various campaigns and platforms
- Collaborating with the marketing team to ensure content aligns with brand identity
- Analyzing campaign performances to optimize future content strategies
- Working flexibly across multiple locations in Brabant

ASSUMPTION: This role requires strong creativity, excellent communication skills, and the ability to work well within a team. It also demands a good understanding of marketing strategies and trends.

πŸ“‹ Key Responsibilities

- βœ… Brainstorm and create engaging content for campaigns, newsletters, and social media
- βœ… Ensure content reflects the brand identity and resonates with the target audience
- βœ… Analyze campaign performances and optimize future content strategies
- βœ… Collaborate with the marketing team and visual creators to ensure consistent messaging across platforms
- βœ… Stay up-to-date with the latest trends in content marketing and storytelling

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

- πŸ”Ή Education: Bachelor's degree in Communication, Marketing, Media, Journalism, or a related field
- πŸ”Ή Experience: At least 3 years of experience in copywriting, content creation, or a similar role
- πŸ”Ή Required Skills:
- Excellent creative writing skills in Dutch
- Strong affinity with social media and visual content
- Basic knowledge of image and video editing (preferred)
- Familiarity with email marketing tools (preferred)
- πŸ”Ή Preferred Skills:
- Experience with SEO best practices
- Knowledge of marketing automation tools
- Familiarity with content management systems (CMS)

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative writing skills and relevant experience in content creation.

πŸ’° Compensation & Benefits

- πŸ”Ή Salary Range: €35,000 - €45,000 per year (based on experience and market standards for the role and location)
- πŸ”Ή Benefits:
- Good work atmosphere and team spirit
- Fun staff outings and active staff association
- Latest tools and technologies
- Travel expense reimbursement and pension plan
- Collective health insurance and 192 vacation hours
- Free company physiotherapy and growth opportunities
- Personal training plan and discounts on purchases

πŸ“Œ Applicant Insights

πŸ” Company Context

- πŸ”Ή Industry: Motor Vehicle Manufacturing
- πŸ”Ή Company Size: Medium (501-1,000 employees)
- πŸ”Ή Founded: 1967
- πŸ”Ή Company Description: Van den Udenhout Groep is a dealer for Volkswagen, Audi, SEAT, Ε koda, CUPRA, and Volkswagen Bedrijfswagens, offering sales, maintenance, rental, repair, lease, and (e-)bikes via VELOO. They pride themselves on professionalism, personal contact, craftsmanship, customer friendliness, and service.
- πŸ”Ή Company Specialties: Auto maintenance, Audi, SEAT, leasing, rental, Volkswagen Bedrijfswagens, e-bikes, Volkswagen, auto sales, private lease, fleet sales, auto rental, and Ε koda

πŸ“Š Role Analysis

- πŸ”Ή Career Level: Intermediate
- πŸ”Ή Reporting Structure: Reports to the Marketing Manager
- πŸ”Ή Work Arrangement: On-site, with flexibility to work across multiple locations in Brabant
- πŸ”Ή Growth Opportunities:
- Potential to grow within the marketing department or explore other roles within the company
- Opportunities to work on diverse campaigns and projects

🌍 Location & Work Environment

- πŸ”Ή Office Type: Multiple offices across Brabant
- πŸ”Ή Office Location(s): ’s-Hertogenbosch, Eindhoven, Best, Boxtel, Oss, Uden, Zeeland, and Veldhoven
- πŸ”Ή Geographic Context: Brabant is a province in the southern Netherlands, known for its vibrant culture, historic cities, and beautiful landscapes. ’s-Hertogenbosch, the largest city in the region, is famous for its historic city center and the Van Abbemuseum.
- πŸ”Ή Work Schedule: Full-time, with flexible hours based on project demands

πŸ’Ό Interview & Application Insights

- πŸ”Ή Typical Process: Online application, phone or video screening, in-depth interview, and final decision
- πŸ”Ή Key Assessment Areas: Creative writing skills, understanding of marketing strategies, teamwork, and cultural fit
- πŸ”Ή Application Tips:
- Tailor your resume and cover letter to highlight your creative writing skills and relevant experience
- Prepare examples of your best work to showcase during the interview
- Research the company and its values to demonstrate your cultural fit

πŸ› οΈ Tools & Technologies

- Content management systems (CMS)
- Email marketing tools (e.g., Mailchimp, Campaign Monitor)
- Image and video editing software (e.g., Adobe Creative Suite, Canva)
- Marketing automation tools (e.g., HubSpot, Marketo)

πŸ‘” Cultural Fit Considerations

- πŸ”Ή Company Values: Professionalism, personal contact, craftsmanship, customer friendliness, and service
- πŸ”Ή Work Style: Collaborative, creative, and results-driven
- πŸ”Ή Self-Assessment Questions:
- How do you align with the company's values in your daily work?
- How comfortable are you working in a team and collaborating with others?
- How do you ensure your work reflects the brand identity and resonates with the target audience?

⚠️ Potential Challenges

- Balancing multiple projects and deadlines
- Adapting to different brand voices and styles
- Keeping up with the latest trends in content marketing and storytelling

πŸ“ˆ Similar Roles Comparison

- πŸ”Ή Content Creator vs. Copywriter: Both roles focus on creating engaging content, but a Content Creator may have more responsibility for visual content, while a Copywriter focuses more on written content.
- πŸ”Ή Industry-Specific Context: The automotive industry has specific marketing and branding requirements, which may differ from other industries.
- πŸ”Ή Career Path Comparison: This role can lead to opportunities in marketing management, content strategy, or specialized roles within the company.

πŸ“ Sample Projects

- Creating a social media campaign for a new Audi model launch
- Writing engaging blog posts about the latest Volkswagen innovations
- Designing an email marketing campaign to promote a special offer on SEAT vehicles

❓ Key Questions to Ask During Interview

- What are the biggest challenges facing the marketing department currently?
- How does the company support the growth and development of its employees?
- What is the team structure like, and how does this role fit into it?
- How does the company measure the success of its content marketing efforts?

πŸ“Œ Next Steps for Applicants

To apply for this position:
- Submit your application through [this link](https://www.jobsatpon.com/nl/nl/job/2025-5231/Copywriter-Content-Creator)
- Tailor your resume and cover letter to highlight your creative writing skills and relevant experience
- Prepare examples of your best work to showcase during the interview
- Follow up with the recruitment team after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.