Copywriter & Creative Team (m/w/d) - Vollzeit

📌 Core Information

🔹 Job Title: Copywriter & Creative Team (m/w/d) - Vollzeit

🔹 Company: CTRL-Media GmbH

🔹 Location: Melle, Lower Saxony, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing impactful ideas and texts that drive campaign performance
• Collaborating closely with design, video, and performance teams
• Creating ad copy, video storylines, and web content
• Analyzing target audience psychology and campaign performance

ASSUMPTION: This role requires a strong focus on creativity, analytical thinking, and collaboration with other teams to create successful marketing campaigns.

📋 Key Responsibilities

✅ Developing ad copy and creative angles for various digital platforms

✅ Creating short, engaging video storylines for user-generated content, reels, and founder/testimonial videos

✅ Writing SEO-optimized content for websites and landing pages

✅ Supporting customer presentations and creative concept papers

✅ Analyzing target audience psychology and campaign performance

✅ Collaborating with design, video, and performance teams for holistic implementation

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work effectively in a team.

🎯 Required Qualifications

Education: Relevant degree or equivalent work experience

Experience: Proven experience in digital writing across various platforms, including social media and SEO

Required Skills:

• Excellent German language skills (written and spoken)
• Strong command of the German language and grammar
• Understanding of target audience psychology and awareness stages
• Affinity for trends, platforms, and creative innovation
• Analytical and creative thinking

Preferred Skills:

• Good English language skills
• Experience with KI-tools like ChatGPT

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative writing skills and a solid understanding of digital marketing principles.

💰 Compensation & Benefits

Salary Range: €34,000 - €50,000 per year (based on experience and performance)

Benefits:

• Attractive salary
• Top-notch equipment
• 30 days of vacation and bonuses
• Fast career development opportunities
• Company car (after probation period)
• Altersvorsorge & VWL (with employer contribution)
• Hansefit & flexible working hours
• Team spirit and open communication
• Making a significant impact on client campaigns

Working Hours: Full-time (40 hours per week) with flexible hours and remote work possibilities

ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in Germany. Benefits are subject to change and may be discussed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (2-10 employees) - Expect a close-knit team with opportunities for growth and responsibility

Founded: 2018 - CTRL-Media is a relatively young company with a short but successful history

Company Description:

• CTRL-Media specializes in online marketing, focusing on performance and transparency
• The company aims to give clients control over their online media presence
• CTRL-Media has a proven track record of creating successful campaigns for its clients

Company Specialties:

• Online Marketing
• Performance Marketing
• Web Design
• Google Ads
• Meta Ads
• Pinterest Ads
• TikTok Ads

Company Website: https://www.ctrl-media.de/

ASSUMPTION: CTRL-Media is a dynamic and growing company that values creativity, innovation, and performance in its marketing campaigns.

📊 Role Analysis

Career Level: Mid-Level - This role offers opportunities for growth and development within the company

Reporting Structure: The Copywriter will work closely with the design, video, and performance teams, reporting directly to the management team

Work Arrangement: On-site with flexible hours and remote work possibilities

Growth Opportunities:

• Fast career development with early responsibility and own projects
• Potential to grow into a leadership or management role within the company
• Opportunities to expand skills and knowledge in digital marketing and advertising

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and develop their career within the company.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space

Office Location(s): Melle, Lower Saxony, Germany

Geographic Context:

• Melle is a small town in Lower Saxony, offering a peaceful and family-friendly environment
• The region is known for its beautiful countryside and proximity to major cities like Bremen and Hannover
• Melle has a strong sense of community and offers various leisure activities

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work possibilities

ASSUMPTION: The work environment at CTRL-Media is collaborative and supportive, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the management team
• Final decision and job offer

Key Assessment Areas:

• Creativity and writing skills
• Understanding of target audience psychology
• Analytical thinking and problem-solving
• Teamwork and communication skills
• Cultural fit and motivation

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Include a portfolio showcasing your creative writing skills
• Prepare for behavioral and scenario-based interview questions
• Research the company and its clients to demonstrate your understanding of their business

ATS Keywords: Copywriting, Digital Marketing, SEO, Social Media, Ad Copy, Creative Concepts, Video Storytelling, Audience Analysis, Psychological Triggers, Performance Analysis, Team Collaboration, Trend Awareness, Analytical Thinking, German Language, English Language

ASSUMPTION: The application process at CTRL-Media is designed to assess candidates' creative and analytical skills, as well as their cultural fit within the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media platforms (e.g., Facebook, Instagram, TikTok)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Performance and results-driven
• Transparency and open communication
• Collaboration and teamwork
• Continuous learning and development

Work Style:

• Collaborative and supportive
• Fast-paced and dynamic
• Focused on results and continuous improvement
• Open to new ideas and feedback

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in digital marketing?
• Can you provide an example of a successful marketing campaign you've created, and how you measured its performance?
• How do you approach working with a team to create a successful marketing campaign?

ASSUMPTION: CTRL-Media values candidates who are creative, results-driven, and able to work effectively in a collaborative team environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-changing digital marketing landscape
• Adapting to the unique needs and preferences of various clients
• Working in a small team with limited resources

ASSUMPTION: The challenges associated with this role are typical for a mid-level marketing position in a small company, requiring strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, CTRL-Media focuses on performance and measurable results
• The role of Copywriter at CTRL-Media requires a strong understanding of digital marketing principles and trends
• Career progression in this role could lead to positions such as Senior Copywriter, Creative Director, or Marketing Manager

ASSUMPTION: This role is unique to CTRL-Media and offers a blend of creative and analytical tasks, with a strong focus on performance and results.

📝 Sample Projects

• Developing a social media campaign for a new product launch, including ad copy, visuals, and a content calendar
• Creating a series of blog posts and landing pages to improve organic search traffic for a client's website
• Collaborating with the design team to create a visually appealing and engaging presentation for a client pitch

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities associated with this role at CTRL-Media.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does CTRL-Media approach measuring and optimizing campaign performance?
• What opportunities are there for professional development and growth within the company?
• How does CTRL-Media support work-life balance for its employees?
• What is the company's approach to remote work and flexible hours?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities associated with this role at CTRL-Media.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio showcasing your creative writing skills and any relevant marketing projects
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.