Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: SoFi

🔹 Location: San Francisco, CA

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Own end-to-end concepting and copywriting for marketing projects
• Collaborate closely with design and marketing teams
• Find new ways to tell SoFi's brand story across multiple channels
• Edit and proofread content for voice and tone consistency
• Work with stakeholders and reviewers to maintain brand voice

ASSUMPTION: This role requires a strong understanding of SoFi's brand voice and tone, as well as the ability to adapt it across various mediums and audiences.

📋 Key Responsibilities

✅ Own end-to-end concepting and copywriting for marketing projects, including:

• Email campaigns
• In-app messages
• Social media posts
• Branding campaigns and assets
• Lead gen campaigns and assets
• Digital videos
• Webpages and other interactive assets

✅ Understand data and allow it to inform your work, balancing tried-and-true methods with innovation

✅ Collaborate closely with design, lifecycle marketing, and other teams to craft prospect and member journeys

✅ Work with stakeholders and reviewers to keep the brand voice consistent

✅ Present work to creative leadership and stakeholders with clarity and passion

ASSUMPTION: This role may require working on multiple projects simultaneously and managing time effectively.

🎯 Required Qualifications

Education: Bachelor’s degree with English, Advertising, or Journalism focus

Experience: A minimum of 2+ years writing copy for a brand in an agency or in-house creative department

Required Skills:

• Witty, punchy writing style that pushes industry boundaries
• Strong headline and subject line skills
• Ability to adjust SoFi's brand voice and tone based on medium and audience
• Collaborative mindset with experience partnering with designers or art directors
• Fast learner with strong initiative and organizational skills
• Strategic problem-solving skills with close attention to detail
• Excellent writing and editing skills

Preferred Skills:

• Knowledge of financial services or personal finance
• Experience with legal disclosure copy and compliance teams
• Curiosity about using AI products for writing support or experience with AI prompting

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level copywriter in San Francisco)

Benefits:

• Comprehensive and competitive benefits package
• 401(k) matching
• Health, dental, and vision insurance
• Flexible spending accounts
• Employee stock purchase plan
• Paid time off and holidays
• Tuition reimbursement
• Employee discounts and perks

Working Hours: Full-time, typically 9:00 AM - 5:00 PM PST, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on individual factors such as experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 2011 (14 years ago)

Company Description:

• SoFi is a values-driven company on a mission to help its members get their money right
• Offers modern financial products and services, including student loan refinancing, mortgages, personal loans, wealth management, and life insurance
• Emphasizes career strategy and personal finance education

Company Specialties:

• Student Loan Refinancing
• Mortgages & Mortgage Refinancing
• Personal Loans
• MBA Loans
• Wealth Management
• Life Insurance
• Career Strategy & Personal Finance

Company Website: SoFi.com

ASSUMPTION: SoFi is a well-established company in the financial services industry, with a strong focus on innovation and member-centricity.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Creative Director within the internal Creative Studio

Work Arrangement: On-site, with a flexible work-from-home policy for specific projects or needs

Growth Opportunities:

• Potential to grow into a senior copywriter or creative leadership role
• Chance to work on various projects and gain experience in different areas of marketing
• Opportunity to collaborate with cross-functional teams and learn from industry experts

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with an open floor plan

Office Location(s): 234 1st St, San Francisco, CA 94105

Geographic Context:

• San Francisco is a major tech hub with a vibrant culture and diverse population
• The office is located in the South of Market (SoMa) district, close to public transportation and various amenities
• The city offers a mix of urban and outdoor activities, with easy access to nature and recreational opportunities

Work Schedule: Full-time, with core hours of 10:00 AM - 3:00 PM PST; flexible start and end times

ASSUMPTION: The work environment at SoFi is dynamic, collaborative, and fast-paced, with a strong emphasis on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• In-person or virtual interview with the creative director and a member of the creative team
• Final interview with the VP of Creative or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Writing samples and portfolio
• Cultural fit and alignment with SoFi's values
• Problem-solving skills and strategic thinking
• Collaboration and communication skills
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or writing samples that demonstrate your ability to write engaging, on-brand copy
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and strategic thinking
• Research SoFi's brand voice and tone, and be ready to discuss how you would apply it across various marketing channels

ATS Keywords: Copywriter, Brand Voice, Marketing, Advertising, Creative Writing, Collaboration, Problem Solving, Strategic Thinking, Financial Services, Personal Finance

ASSUMPTION: The interview process at SoFi is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and strategic thinking.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets)
• Microsoft Office (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Project management tools (Asana, JIRA, Trello)
• Content management systems (CMS) and marketing automation platforms (HubSpot, Marketo)
• AI writing tools (Copy.ai, Frase, Jasper)

ASSUMPTION: This role may require proficiency in various writing, design, and project management tools, as well as familiarity with AI writing tools for performance testing and optimization.

👔 Cultural Fit Considerations

Company Values:

• Member-centric: Put members first in everything we do
• Innovative: Embrace change and continuous improvement
• Collaborative: Work together to achieve common goals
• Passionate: Demonstrate enthusiasm and commitment
• Inclusive: Foster an environment where everyone can thrive

Work Style:

• Fast-paced and dynamic, with a strong emphasis on innovation and creativity
• Collaborative and team-oriented, with a focus on cross-functional collaboration
• Data-driven and results-focused, with a commitment to continuous improvement
• Flexible and adaptable, with a willingness to learn and grow

Self-Assessment Questions:

• How do you demonstrate SoFi's member-centric value in your work?
• Can you provide an example of a time when you embraced change and continuous improvement in a creative project?
• How do you collaborate effectively with designers or art directors to bring a creative vision to life?

ASSUMPTION: SoFi values a diverse and inclusive work environment, with a strong emphasis on collaboration, innovation, and member-centricity.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Balancing data-driven decision-making with creative intuition
• Working with various stakeholders and reviewers to maintain brand voice consistency
• Keeping up with industry trends and best practices in marketing and copywriting

ASSUMPTION: These challenges can be mitigated by strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, SoFi's in-house creative studio offers the opportunity to work directly on the brand and have a significant impact on its success
• SoFi's focus on member-centricity and innovation sets it apart from other financial services companies
• Career progression in this role may differ from traditional agency or in-house marketing roles, with opportunities to grow into senior copywriter or creative leadership positions

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a strong emphasis on innovation, member-centricity, and collaboration.

📝 Sample Projects

• Developing a comprehensive email marketing campaign to promote SoFi's student loan refinancing product, including subject lines, email content, and calls-to-action
• Creating engaging social media content for SoFi's personal loans campaign, including captions, hashtags, and visuals
• Writing and designing a lead generation landing page for SoFi's wealth management services, including headlines, subheadings, and calls-to-action

ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the need for a versatile and adaptable copywriter.

❓ Key Questions to Ask During Interview

• Can you describe the creative process and collaboration between the copywriting and design teams?
• How does SoFi ensure brand voice consistency across various marketing channels and touchpoints?
• What opportunities are there for growth and development within the creative studio and the company as a whole?
• How does SoFi support work-life balance and employee well-being?
• Can you provide an example of a recent marketing campaign or project that the creative studio has worked on, and how it aligned with SoFi's brand and business objectives?

ASSUMPTION: These questions are designed to assess the work environment, company culture, and growth opportunities within the creative studio and SoFi as a whole.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or writing samples that demonstrate your ability to write engaging, on-brand copy
• Research SoFi's brand voice and tone, and be ready to discuss how you would apply it across various marketing channels
• Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and strategic thinking
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.