🔹 Job Title: Copywriter
🔹 Company: Traveloka
🔹 Location: Korea - Local Office
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong focus on storytelling, stakeholder management, and attention to detail. The ideal candidate will have a deep understanding of the local market and consumer behavior.
✅ Develop, implement, and maintain the quality line of the verbal angles of brand identity, storytelling, and communication
✅ Advocate the importance of humanising digital products through words and languages for promos and campaigns
✅ Demonstrate strong interpersonal, prioritisation, and stakeholder management skills in collaborating with various teams
✅ Contribute ideas in the ideation stage, provide copies needed for campaign deliverables, and write persuasive, clear, and concise copy
✅ Develop a creative strategy for 360 campaigns based on data and insights and contribute to the Big Idea deck
✅ Work closely with the Creative Lead and team members to constantly come up with creative ideas/solutions/initiatives
✅ Collaborate with Visual Communication Designers in making an engaging and communicative story manifested through various design forms
✅ Be a thought partner for the Creative Lead, the product marketing team, the content team, the display team, and other channel managers
✅ Provide understandable context and story to be translated into foreign languages
✅ Improve communicative copy and simultaneously maintain consistency across all interfaces and communication channels
✅ Localisation of English campaign materials to the local language
ASSUMPTION: This role requires a high level of creativity, adaptability, and the ability to work well under tight deadlines.
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: At least 4 years of experience in e-commerce copywriting and 2 years in localisation
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative writing skills and experience working in a fast-paced, dynamic environment.
Salary Range: Based on industry standards for mid-level copywriters in Southeast Asia, the estimated salary range for this role is MYR 6,000 - 9,000 per month. This range may vary depending on the candidate's experience and skills.
Benefits:
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's experience and skills.
Industry: Traveloka is a leading travel platform in Southeast Asia, offering a wide range of travel products and services, including flights, accommodation, transportation, and local attractions.
Company Size: Traveloka has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Traveloka was founded in Indonesia in 2012 and has since expanded its operations to Thailand, Vietnam, Singapore, Malaysia, the Philippines, Australia, and Japan.
Company Description:
Company Specialties:
Company Website: http://www.traveloka.com/careers
ASSUMPTION: Traveloka's focus on customer service and local market understanding makes it an attractive employer for candidates seeking a dynamic and consumer-focused work environment.
Career Level: This role is suitable for mid-level copywriters with 2-5 years of experience in e-commerce copywriting and localisation.
Reporting Structure: The Copywriter will report directly to the Creative Lead and collaborate with various teams, including the product marketing team, content team, display team, and channel managers.
Work Arrangement: This is an on-site position based in Korea - Local Office, with standard office hours and occasional overtime as needed.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.
Office Type: Traveloka's office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Korea - Local Office
Geographic Context:
Work Schedule: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The office environment at Traveloka is designed to be collaborative, dynamic, and supportive of creative thinking and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Copywriting, Stakeholder Management, Creative Development, Interpersonal Skills, Project Management, Localization, SEO Knowledge, Market Trends Awareness, Critical Thinking, Attention to Detail, Consumer Behavior Understanding, Persuasive Storytelling, Collaboration, Creative Strategy, Language Proficiency, Communication
ASSUMPTION: The application process at Traveloka is designed to assess the candidate's creativity, language skills, and cultural fit within the company.
ASSUMPTION: The ideal candidate will be comfortable using industry-standard tools and technologies to manage projects and collaborate with team members.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Traveloka values candidates who are passionate about customer service, collaborative, and committed to continuous learning and improvement.
ASSUMPTION: The Copywriter role at Traveloka may present challenges in managing multiple projects, adapting to a fast-paced environment, and collaborating with diverse teams. However, these challenges also offer opportunities for growth and development.
ASSUMPTION: The Copywriter role at Traveloka is unique in its focus on localisation and understanding of the local market, offering candidates the opportunity to work in a dynamic and consumer-focused environment.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges the Copywriter may face in this role.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.