Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Spin Master

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Manufacturing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (New York, United States)

🚀 Job Overview

Key aspects of this role include:

• Developing fresh, engaging, and original consumer-facing copy across multiple channels
• Writing and proofreading copy that is on strategy and matches the tone of manner of our brands
• Partnering with the Creative Team on campaign ideation, development, and execution
• Closely collaborating with cross-functional partners and external vendors

ASSUMPTION: This role requires strong communication skills and the ability to thrive in a fast-paced, collaborative environment. The ideal candidate will have a deep understanding of Spin Master's brands and products.

📋 Key Responsibilities

✅ Develop concepts and copy for various media including internal presentations, commercials, and digital content

✅ Collaborate with the Creative Team and ensure all work aligns with brand strategy and tone

✅ Manage multiple projects while maintaining accuracy and attention to detail

✅ Stay up-to-date with cultural and social media trends

ASSUMPTION: The responsibilities listed are subject to change based on business needs and may evolve over time.

🎯 Required Qualifications

Education: Bachelor's degree in English, Communications, Journalism, or a related field

Experience: 2-5 years of experience in copywriting or a related field

Required Skills:

• Excellent writing, editing, and proofreading skills
• Strong research skills
• Excellent organizational skills and attention to detail
• Familiarity with Spin Master's brands and products
• Ability to thrive in a fast-paced, collaborative environment

Preferred Skills:

• Experience with Adobe Creative Suite
• Fluency in additional languages

ASSUMPTION: While a degree in a related field is preferred, Spin Master values relevant experience and may consider candidates with equivalent skills and qualifications.

💰 Compensation & Benefits

Salary Range: $75,000 to $85,000 per annum (New York City)

Benefits:

• Flexible Work Hours
• Comprehensive Benefits
• Other Fun Perks!

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on several factors, including years of experience within the job and required industry, education, etc.

📌 Applicant Insights

🔍 Company Context

Industry: Spin Master is a leading global children's entertainment company, creating exceptional play experiences through its three creative centers: Toys, Entertainment, and Digital Games.

Company Size: Spin Master has 1,001-5,000 employees globally, with close to 3,000 team members across 29 offices in nearly 20 countries.

Founded: Spin Master was founded in 1994 and is headquartered in Toronto, Ontario, Canada.

Company Description:

• Spin Master is best known for award-winning brands such as PAW Patrol, Hatchimals, Bakugan, Kinetic Sand, Air Hogs, Melissa & Doug, Rubik’s Cube, and GUND.
• The Company has an established presence in digital games, anchored by the Toca Boca and Sago Mini brands, offering open-ended and creative game and educational play in digital environments.
• Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups.

Company Specialties:

• Marketing
• Entertainment
• Toy design, development, and manufacture
• Remote Control
• Robotics
• Preschool
• Games
• Children's Activities
• Children's mobile apps

Company Website: SpinMaster.com

ASSUMPTION: Spin Master's diverse portfolio of brands and products offers applicants a unique opportunity to work on a wide range of projects and campaigns.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Copywriter will report directly to the Creative Director and collaborate closely with the Creative Team, cross-functional partners, and external vendors.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work in New York, United States.

Growth Opportunities:

• Potential advancement within the Creative Team or other departments
• Opportunities to work on diverse projects and campaigns
• Chance to gain experience in a fast-paced, collaborative environment

ASSUMPTION: Spin Master's growth and success provide opportunities for career advancement and internal transfers for passionate and results-driven team members.

🌍 Location & Work Environment

Office Type: Spin Master's New York office is a collaborative, creative workspace designed to foster innovation and fun.

Office Location(s): 225 King St W, Toronto, Ontario, Canada (headquarters); New York, United States (this role)

Geographic Context:

• New York City is a vibrant, multicultural metropolis with a thriving entertainment industry.
• The city offers a wide range of cultural attractions, dining options, and recreational activities.
• New York is home to numerous advertising and marketing agencies, providing ample networking opportunities.

Work Schedule: The work schedule for this hybrid role is flexible, with a combination of on-site and remote work.

ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Writing and editing skills
• Cultural and social media trends awareness
• Collaboration and communication skills
• Alignment with Spin Master's brand and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your writing and editing work, if available
• Demonstrate your understanding of Spin Master's brands and products in your application materials

ATS Keywords: Copywriter, Writing, Editing, Proofreading, Research, Organization, Detail-oriented, Cultural Trends, Social Media Trends, Spin Master, Brand, Campaign, Creative Team, Collaboration

ASSUMPTION: Applicants should focus on demonstrating their strong writing and editing skills, as well as their ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Adobe Creative Suite (preferred)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: While experience with Adobe Creative Suite is preferred, Spin Master values relevant skills and may consider candidates with equivalent qualifications.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Fun

Work Style:

• Fast-paced
• Collaborative
• Creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about Spin Master's brands and products?
• Do you have a strong understanding of cultural and social media trends?

ASSUMPTION: Applicants should assess their fit with Spin Master's values and work style to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with cultural and social media trends
• Collaborating effectively with cross-functional partners and external vendors
• Adapting to a hybrid work arrangement

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike other copywriting roles, this position offers the opportunity to work on a wide range of brands and products within a single company
• Spin Master's focus on innovation and creativity sets it apart from other toy and entertainment companies
• This role provides the chance to gain experience in both creative and marketing aspects of the business

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing a marketing campaign for a new product launch
• Writing and editing copy for a television commercial
• Creating engaging content for a brand's social media channels

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Copywriter.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for developing a campaign from start to finish?
• How does the Copywriter collaborate with the Art Director and other team members?
• What opportunities are there for growth and advancement within the Creative Team or other departments?
• How does Spin Master support work-life balance for its employees?
• What is the company culture like, and how does it contribute to a positive work environment?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your writing and editing work, if available
• Demonstrate your understanding of Spin Master's brands and products in your application materials
• Follow up with the Talent Acquisition team one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.