Copywriter 文案

📌 Core Information

🔹 Job Title: Copywriter 文案

🔹 Company: Dentsu

🔹 Location: Taipei, Taiwan

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry-level to Mid-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Responsible for social media content editing and copywriting
• Collaborating with teams to create creative proposals
• Proficient in office software and video editing
• Fluent in Chinese and comfortable with AI commands

ASSUMPTION: This role requires strong communication skills and the ability to work well within a team. Previous experience in social media management or copywriting is preferred.

📋 Key Responsibilities

✅ Edit and create engaging content for social media platforms

✅ Write compelling copy for social media posts and other marketing materials

✅ Collaborate with teams to develop creative proposals and campaigns

✅ Stay updated with the latest trends in social media and digital marketing

✅ Maintain a high level of proficiency in office software and video editing tools

ASSUMPTION: The role may require occasional overtime, especially during campaign launches or events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in social media management, copywriting, or a related role

Required Skills:

• Proficient in office software (Microsoft Office Suite, Google Workspace)
• Strong video editing skills (Adobe Premiere Pro, Final Cut Pro, etc.)
• Fluency in Chinese (Mandarin)
• Basic knowledge of AI commands

Preferred Skills:

• Experience with social media management tools (Hootsuite, Buffer, etc.)
• Knowledge of SEO best practices
• Familiarity with digital marketing trends and strategies

ASSUMPTION: While not explicitly stated, a strong portfolio showcasing previous work would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: NT$35,000 - NT$50,000 per month (Estimated based on industry standards for entry-level to mid-level copywriters in Taipei)

Benefits:

• Health insurance
• Retirement benefits
• Paid time off (vacation, sick leave, holidays)
• Training and development opportunities

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: Dentsu is a large company with over 10,000 employees worldwide. This size offers opportunities for growth and exposure to diverse projects.

Founded: Dentsu was founded in 1901 and has since grown into a global network with offices in major cities around the world.

Company Description:

• Dentsu is a full-service advertising agency, offering a wide range of services including creative, media, and digital marketing
• The company is known for its innovative and data-driven approach to marketing
• Dentsu is committed to sustainability and creating a positive impact on society

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• Creative services
• Innovation and technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's global presence and extensive client list offer opportunities for international exposure and diverse project experiences.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the company.

Reporting Structure: The copywriter will report directly to the social media manager or marketing manager.

Work Arrangement: This is an on-site role, with the possibility of hybrid work arrangements in the future.

Growth Opportunities:

• Progression to senior copywriter or social media manager roles
• Expansion into other areas of marketing, such as account management or strategy
• International assignments or secondments to Dentsu offices worldwide

ASSUMPTION: Successful candidates will have the opportunity to work on high-profile campaigns and collaborate with talented team members.

🌍 Location & Work Environment

Office Type: The Taipei office is a modern, open-plan workspace with collaborative areas and meeting rooms.

Office Location(s): No. 77, Songgao Rd., Xinyi Dist., Taipei, Taiwan 110

Geographic Context:

• Taipei is a bustling city with a vibrant culture and numerous entertainment options
• The office is located in the Xinyi District, a central business district with easy access to public transportation
• The city offers a high quality of life, with a mix of traditional and modern amenities

Work Schedule: The work schedule is Monday to Friday, with occasional overtime required during campaign launches or events.

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to convey ideas clearly and concisely
• Creativity and ability to think outside the box
• Technical skills, including proficiency in office software and video editing
• Cultural fit and alignment with Dentsu's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio of your previous work, showcasing your copywriting and video editing skills
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work within a team
• Research Dentsu's clients and recent campaigns to demonstrate your knowledge of the company and industry

ATS Keywords: Social media management, copywriting, video editing, office software, AI commands, Chinese (Mandarin)

ASSUMPTION: The application process may vary depending on the hiring manager and the number of applicants for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace ( Docs, Sheets, Slides)
• Video editing software (Adobe Premiere Pro, Final Cut Pro, etc.)
• Social media management tools (Hootsuite, Buffer, etc.)
• AI command tools (ChatGPT, Midjourney, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Innovation
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Committed to work-life balance

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with AI tools and adapting to new technologies?
• Do you have strong communication skills and the ability to convey ideas clearly and concisely?

ASSUMPTION: Successful candidates will be able to demonstrate a strong cultural fit with Dentsu's values and work style.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with diverse teams and stakeholders
• Keeping up with the latest trends and best practices in social media and digital marketing

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Compared to other copywriter roles, this position offers the opportunity to work on high-profile campaigns for global brands
• In the competitive advertising services industry, Dentsu's strong reputation and extensive client list provide unique opportunities for growth and exposure
• Career progression in this role could lead to senior copywriter, social media manager, or other marketing roles within the company

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, with the opportunity to work on diverse and challenging projects.

📝 Sample Projects

• Developing a social media campaign for a global brand launch
• Creating engaging content for a brand's social media channels, including copy and visuals
• Collaborating with a team to develop a creative proposal for a client's marketing campaign

ASSUMPTION: These projects are designed to showcase the candidate's creativity, strategic thinking, and ability to work within a team.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company's clients?
• What opportunities are there for professional development and growth within the company?
• How does the team collaborate and communicate to ensure project success?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and their commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio showcasing your copywriting and video editing skills
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.