📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Hanes Australia Pty Limited
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling brand and product stories across digital, social, email, in-store, and beyond
- Bringing campaigns to life and building deeper connections with the Bonds community
- Working closely with the Marketing team on key projects, campaigns, and seasonal content
- Ensuring all content is on-brand, on-brief, and genuinely engaging
- Balancing creativity with commercial thinking
ASSUMPTION: This role requires a strong understanding of marketing strategy and the creative process, as well as excellent communication and collaboration skills.
📋 Key Responsibilities
✅ Create copy that reflects the distinctive tone of voice of the brand and drives real results
✅ Collaborate with the Marketing team on key projects, campaigns, and seasonal content
✅ Ensure all content is on-brand, on-brief, and genuinely engaging
✅ Balance creativity with commercial thinking
ASSUMPTION: The role may also involve proofreading and editing content, as well as providing feedback to junior team members.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: Proven experience in digital and brand copywriting (agency or retail environment)
Required Skills:
- Proven ability to write in a consistent, recognisable tone of voice
- Strong understanding of marketing strategy and the creative process
- Excellent communication and collaboration skills
- Sharp attention to detail and strong organisational skills
- Ability to balance creativity with commercial thinking
Preferred Skills:
- Experience working with retail brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the fashion or apparel industry may have an advantage.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum (based on industry standards for mid-senior level copywriting roles in Melbourne)
Benefits:
- Up to 70% off across the brand portfolio (Bonds, Bras N Things, Berlei, Sheridan, etc.)
- Summer Fun Days - one day off every fortnight during summer
- Hybrid and flexible working arrangements
- Access to wellness initiatives (flu shots, skin checks, massages, EAP)
- Career growth through structured development programs
- Monthly CEO updates and "Lunch & Learns"
- Reward & recognition programs like “Golden Yarn”
- Commitment to sustainability
- Cultivating a diverse and inclusive workplace
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Apparel)
Company Size: Large (1,001-5,000 employees)
Founded: 1893 (as Pacific Brands, now Hanes Brands Australasia)
Company Description:
- HanesBrands Australasia is a subsidiary of Hanes Brands Inc., a global manufacturer and marketer of basic apparel brands
- The company is famous for its portfolio of iconic brands, including Bonds, Bras N Things, Sheridan, and Berlei
- HanesBrands Australasia operates throughout Australia, New Zealand, China, Indonesia, and the United Kingdom
- The company is committed to ethical business practices and sustainability
Company Specialties:
- Product Design
- Marketing & Sales
- Finance & Information Technology
- Retail
- Supply Chain & Logistics
- and Wholesale
Company Website: www.hanesaustralasia.com
ASSUMPTION: HanesBrands Australasia is part of a larger global organization, which may offer additional career growth opportunities.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Hybrid (on-site with flexible working arrangements)
Growth Opportunities:
- Potential career progression to Senior Copywriter or similar roles
- possibility to work on international projects with the global Hanes Brands Inc. team
- Access to structured development programs for career growth
ASSUMPTION: The role may also involve mentoring junior team members, providing opportunities for professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1/115 Cotham Rd, Kew, Victoria 3101, AU and 59 Pyrmont St, Pyrmont, New South Wales 2009, AU
Geographic Context:
- Melbourne, Victoria, Australia
- Kew is an inner suburb of Melbourne, located approximately 6km east of the CBD
- Pyrmont is a suburb of Sydney, New South Wales, located approximately 2km west of the CBD
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The role may require occasional travel between the Melbourne and Sydney offices, as well as potential international travel for global projects.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or video interview with the Marketing Manager and a panel of team members
- Final round interview with the Marketing Director
- Background check and offer
Key Assessment Areas:
- Writing samples demonstrating a strong understanding of the brand voice and tone
- Portfolio or examples of previous work
- Behavioral questions assessing communication, collaboration, and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of your best work, showcasing your ability to write in a consistent, recognisable tone of voice
- Research the company and its brands to demonstrate your understanding of the business and its values
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and career growth opportunities
ATS Keywords: Digital Copywriting, Brand Copywriting, Marketing Strategy, Creative Process, Communication Skills, Collaboration Skills, Attention to Detail, Organisational Skills, Creativity, Commercial Thinking, Retail, Apparel, Fashion, Brand Voice, Tone of Voice, Campaigns, Content Creation
ASSUMPTION: The application process may take up to 4-6 weeks, depending on the number of candidates and the company's hiring timeline.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Content Management Systems (CMS) and e-commerce platforms
- Social media management tools (Hootsuite, Buffer)
- Project management tools (Asana, Trello)
ASSUMPTION: The role may require familiarity with additional tools and technologies specific to the company's marketing and content creation processes.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands
- Customer-centric mindset
- Collaboration and teamwork
- Innovation and continuous improvement
- Respect for our people and our planet
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on results and delivery
- Openness to feedback and growth
Self-Assessment Questions:
- Do you have a genuine passion for the Bonds brand and its products?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong understanding of marketing strategy and the creative process?
- Are you able to balance creativity with commercial thinking?
- Do you thrive in a results-driven culture and embrace feedback for continuous improvement?
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in the role and contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creativity with commercial thinking and brand guidelines
- Working with a diverse range of stakeholders, including marketing teams, designers, and product managers
- Occasional travel between Melbourne and Sydney offices, as well as potential international travel
- Keeping up-to-date with industry trends and best practices in digital and brand copywriting
ASSUMPTION: The role may present unique challenges and opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other copywriting roles, this position offers a unique opportunity to work on a portfolio of iconic Australian brands
- Unlike other retail environments, HanesBrands Australasia places a strong emphasis on sustainability and ethical business practices
- Career progression opportunities may be more limited in this role compared to larger advertising agencies or global marketing firms
ASSUMPTION: Candidates should consider their long-term career goals and whether this role aligns with their desired career path.
📝 Sample Projects
- Developing a comprehensive brand style guide for a new product launch
- Creating engaging social media content for a seasonal campaign
- Writing persuasive product descriptions for an e-commerce website
- Collaborating with designers to create on-brand marketing materials
ASSUMPTION: The role may involve working on a wide range of projects, from strategic brand campaigns to tactical product promotions.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does the Marketing team collaborate with other departments, such as Product and Design?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio or examples of your best work, showcasing your ability to write in a consistent, recognisable tone of voice
- Research the company and its brands to demonstrate your understanding of the business and its values
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and career growth opportunities
- Follow up with the HR team one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
