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Copywriter Diamonds (SA)

Greenpark
Full-time
On-site
Cape Town, Western Cape, South Africa
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Copywriter Diamonds (SA)

πŸ”Ή Company: Greenpark

πŸ”Ή Location: Cape Town, Western Cape, South Africa

πŸ”Ή Job Type: Permanent, Remote

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: 2025-05-16

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (South Africa)

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting SEO-informed editorial content for an international diamond and jewellery brand
  • Balancing brand storytelling with SEO optimisation
  • Collaborating with creative and strategy teams to deliver compelling storytelling
  • Staying up-to-date on diamond and jewellery trends, cultural moments, and seasonal opportunities

ASSUMPTION: This role requires a strong understanding of the diamond and jewellery industry, as well as the ability to adapt tone for luxury positioning while keeping content accessible and inspiring.

πŸ“‹ Key Responsibilities

βœ… Write original, high-quality editorial content across web and social platforms

βœ… Bring expertise in diamonds and jewellery to everything written, ensuring brand relevance and industry credibility

βœ… Ensure all content is aligned with the tone, visual identity, and brand voice of the client

βœ… Conduct interviews with brand experts and craftspeople to inform feature content

βœ… Optimise content using keyword insights provided by the SEO team

βœ… Write performance-based content that drives brand awareness and audience engagement

βœ… Maintain and evolve the brand's editorial content calendar

βœ… Collaborate with creative and strategy teams to concept and deliver content ideas

βœ… Stay up to date on diamond and jewellery trends, cultural moments, and seasonal opportunities within the US market

βœ… Bring international and US-specific luxury consumer insights into every brief

βœ… Ensure accuracy, clarity, and polish in all content produced

ASSUMPTION: The role requires a strong focus on both creative writing and SEO optimisation, as well as the ability to work well with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, English, Marketing, or a related field

Experience: 3-5 years of experience writing editorial content in the digital space

Required Skills:

  • Proven experience in copywriting or a related field
  • Deep experience in or passion for the diamond and jewellery industry
  • Skilled in balancing brand storytelling with SEO optimisation
  • Experienced in creating content for both web and social media channels
  • Strong research and interview skills
  • Excellent written and verbal communication skills in English

Preferred Skills:

  • Fluency in additional languages
  • Experience working with luxury brands
  • Knowledge of content management systems

ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills and experience in the digital space.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 450,000 and ZAR 600,000 per year, based on industry standards for a mid-level copywriter in South Africa with 3-5 years of experience. Final compensation will be determined based on the candidate's qualifications and experience.

Benefits:

  • Training and development programmes
  • Incredible teamwork and agency support
  • Opportunity to work in a creative, dynamic, and globally connected agency

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Greenpark is a global, award-winning digital agency specialising in omnichannel search and social content, enabled by the latest tech and AI innovations, to connect with consumers where it matters most.

Company Size: Greenpark has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Greenpark was founded in 2015 and has since grown to become a leading digital agency with offices in London, New York, Cape Town, Singapore, Jakarta, and SΓ£o Paulo.

Company Description:

  • Greenpark specialises in creating amazing content that people and algorithms love
  • The company works with a global client portfolio, including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more
  • Greenpark is guided by its value mantra 'We Strive Acting Together With Kindness'

Company Specialties:

  • Content Development
  • SEO Optimization
  • Advertising
  • Digital Marketing
  • Editorial
  • Social Media
  • Social Listening
  • Content Marketing
  • Brand Publishing
  • Content Strategy
  • Audience Engagement
  • Analytics
  • Data & Insights
  • Strategy
  • Tech
  • Creative
  • Content Hubs
  • Creative Production
  • Digital PR
  • AI Content
  • Website Development
  • Generative-AI
  • Social search
  • AI search
  • Omnichannel search
  • and SEO

Company Website: Greenpark Digital

ASSUMPTION: Greenpark's global presence and diverse client portfolio provide ample opportunities for growth and exposure to various industries.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level, requiring 3-5 years of experience in copywriting or a related field.

Reporting Structure: The copywriter will report to the Content Manager or a similar role within the agency.

Work Arrangement: This role is remote, with the expectation that the candidate is based in South Africa and has strong awareness of international markets, particularly the US.

Growth Opportunities:

  • Expanding skills in SEO optimisation and content strategy
  • Gaining experience working with luxury brands and high-end products
  • Potential for career progression into senior roles within the content team

ASSUMPTION: The remote nature of this role allows for flexibility and work-life balance, while the global client portfolio provides opportunities for exposure to diverse markets and industries.

🌍 Location & Work Environment

Office Type: Remote (fully remote)

Office Location(s): Cape Town, South Africa

Geographic Context:

  • Cape Town is the second-largest city in South Africa, known for its natural beauty, vibrant culture, and diverse communities
  • The Western Cape province is home to a thriving digital and creative industry, with many international companies establishing a presence in the region
  • South Africa's time zone (GMT+2) allows for effective collaboration with international clients and teams

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the Cape Town location provides a vibrant and culturally diverse environment for the candidate to thrive in.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Content test or assignment
  • Interview with the hiring manager or a member of the content team
  • Final decision and offer

Key Assessment Areas:

  • Writing skills and ability to adapt tone for luxury positioning
  • Understanding of the diamond and jewellery industry
  • SEO knowledge and ability to optimise content
  • Collaboration and communication skills

Application Tips:

  • Tailor your resume and cover letter to highlight your experience in copywriting, SEO, and the diamond and jewellery industry
  • Include a portfolio or writing samples that demonstrate your skills and experience
  • Prepare for the content test or assignment by researching the company and its clients, and familiarising yourself with the brand's voice and tone

ATS Keywords: Copywriting, SEO, editorial content, luxury branding, collaboration, storytelling, gemology, market research, content optimisation, social media, interviews, creative writing, brand voice, cultural awareness, audience engagement, content calendar management

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for the interview.

πŸ› οΈ Tools & Technologies

  • Content management systems (e.g., WordPress, Contentful)
  • SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: Familiarity with relevant tools and technologies is not required but may be an advantage in the application process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • We Strive: Greenpark is committed to making a positive impact for the people and brands it serves
  • Acting Together: Greenpark fosters a collaborative and inclusive work environment
  • With Kindness: Greenpark prioritises respect, kindness, and openness in all interactions

Work Style:

  • Remote work: Greenpark offers flexible work arrangements, allowing employees to balance work and personal responsibilities
  • Global team: Greenpark's international client portfolio and global offices provide opportunities for collaboration and exposure to diverse perspectives
  • Dynamic and creative environment: Greenpark's focus on innovation and creativity encourages employees to think outside the box and push boundaries

Self-Assessment Questions:

  • How do you align with Greenpark's value of 'We Strive' in your approach to work and personal growth?
  • How do you ensure effective collaboration and communication with remote team members, particularly those in different time zones?
  • How do you maintain a positive and productive work environment, even when faced with challenges or setbacks?

ASSUMPTION: Greenpark's values and work style prioritise collaboration, inclusivity, and kindness, creating an environment where employees can thrive and make a positive impact.

⚠️ Potential Challenges

  • Balancing brand storytelling with SEO optimisation may require additional research and effort
  • Working with luxury brands may necessitate a deep understanding of the industry and its unique nuances
  • Remote work may present challenges in maintaining work-life balance and staying connected with colleagues
  • Cultural awareness and understanding of international markets, particularly the US, is essential for success in this role

ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, collaboration, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional copywriting roles, this position requires a deep understanding of the diamond and jewellery industry and the ability to adapt tone for luxury positioning
  • Greenpark's global client portfolio and remote work arrangement provide opportunities for exposure to diverse markets and industries not typically available in more traditional copywriting roles
  • Career progression in this role may lead to senior content or editorial positions within the agency or the broader digital marketing industry

ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse markets and industries, setting it apart from more traditional copywriting positions.

πŸ“ Sample Projects

  • Developing a series of blog posts showcasing the craftsmanship and heritage behind a luxury jewellery brand's collections
  • Creating a social media campaign highlighting the emotional value and storytelling behind a diamond engagement ring
  • Writing a comprehensive guide to diamond grading and certification for an international diamond retailer's website

ASSUMPTION: These sample projects demonstrate the range of content and the depth of industry knowledge required for success in this role.

❓ Key Questions to Ask During Interview

  • How does Greenpark support the professional development and growth of its copywriters?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Greenpark foster a collaborative and inclusive work environment, particularly for remote team members?
  • What are the most rewarding aspects of working on content for luxury brands, according to current team members?
  • How does Greenpark measure the success of its content and ensure it aligns with client objectives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to Greenpark's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your experience in copywriting, SEO, and the diamond and jewellery industry
  • Prepare a portfolio or writing samples that demonstrate your skills and experience
  • Prepare for the content test or assignment by researching the company and its clients, and familiarising yourself with the brand's voice and tone
  • Follow up with the Greenpark HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.