📌 Core Information
🔹 Job Title: Copywriter Diamonds (SA)
🔹 Company: Greenpark
🔹 Location: Cape Town, Western Cape, South Africa
🔹 Job Type: Permanent, Remote
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (South Africa)
🚀 Job Overview
Key aspects of this role include:
- Crafting SEO-informed editorial content for an international diamond and jewellery brand
- Balancing brand storytelling with SEO optimisation
- Collaborating with creative and strategy teams to deliver compelling storytelling
- Staying up-to-date on diamond and jewellery trends, cultural moments, and seasonal opportunities
ASSUMPTION: This role requires a strong understanding of the diamond and jewellery industry, as well as the ability to adapt tone for luxury positioning while keeping content accessible and inspiring.
📋 Key Responsibilities
✅ Write original, high-quality editorial content across web and social platforms
✅ Bring expertise in diamonds and jewellery to everything written, ensuring brand relevance and industry credibility
✅ Ensure all content is aligned with the tone, visual identity, and brand voice of the client
✅ Conduct interviews with brand experts and craftspeople to inform feature content
✅ Optimise content using keyword insights provided by the SEO team
✅ Write performance-based content that drives brand awareness and audience engagement
✅ Maintain and evolve the brand's editorial content calendar
✅ Collaborate with creative and strategy teams to concept and deliver content ideas
✅ Stay up to date on diamond and jewellery trends, cultural moments, and seasonal opportunities within the US market
✅ Bring international and US-specific luxury consumer insights into every brief
✅ Ensure accuracy, clarity, and polish in all content produced
ASSUMPTION: The role requires a strong focus on both creative writing and SEO optimisation, as well as the ability to work well with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Marketing, or a related field
Experience: 3-5 years of experience writing editorial content in the digital space
Required Skills:
- Proven experience in copywriting or a related field
- Deep experience in or passion for the diamond and jewellery industry
- Skilled in balancing brand storytelling with SEO optimisation
- Experienced in creating content for both web and social media channels
- Strong research and interview skills
- Excellent written and verbal communication skills in English
Preferred Skills:
- Fluency in additional languages
- Experience working with luxury brands
- Knowledge of content management systems
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills and experience in the digital space.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 450,000 and ZAR 600,000 per year, based on industry standards for a mid-level copywriter in South Africa with 3-5 years of experience. Final compensation will be determined based on the candidate's qualifications and experience.
Benefits:
- Training and development programmes
- Incredible teamwork and agency support
- Opportunity to work in a creative, dynamic, and globally connected agency
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Greenpark is a global, award-winning digital agency specialising in omnichannel search and social content, enabled by the latest tech and AI innovations, to connect with consumers where it matters most.
Company Size: Greenpark has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Greenpark was founded in 2015 and has since grown to become a leading digital agency with offices in London, New York, Cape Town, Singapore, Jakarta, and São Paulo.
Company Description:
- Greenpark specialises in creating amazing content that people and algorithms love
- The company works with a global client portfolio, including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more
- Greenpark is guided by its value mantra 'We Strive Acting Together With Kindness'
Company Specialties:
- Content Development
- SEO Optimization
- Advertising
- Digital Marketing
- Editorial
- Social Media
- Social Listening
- Content Marketing
- Brand Publishing
- Content Strategy
- Audience Engagement
- Analytics
- Data & Insights
- Strategy
- Tech
- Creative
- Content Hubs
- Creative Production
- Digital PR
- AI Content
- Website Development
- Generative-AI
- Social search
- AI search
- Omnichannel search
- and SEO
Company Website: Greenpark Digital
ASSUMPTION: Greenpark's global presence and diverse client portfolio provide ample opportunities for growth and exposure to various industries.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring 3-5 years of experience in copywriting or a related field.
Reporting Structure: The copywriter will report to the Content Manager or a similar role within the agency.
Work Arrangement: This role is remote, with the expectation that the candidate is based in South Africa and has strong awareness of international markets, particularly the US.
Growth Opportunities:
- Expanding skills in SEO optimisation and content strategy
- Gaining experience working with luxury brands and high-end products
- Potential for career progression into senior roles within the content team
ASSUMPTION: The remote nature of this role allows for flexibility and work-life balance, while the global client portfolio provides opportunities for exposure to diverse markets and industries.
🌍 Location & Work Environment
Office Type: Remote (fully remote)
Office Location(s): Cape Town, South Africa
Geographic Context:
- Cape Town is the second-largest city in South Africa, known for its natural beauty, vibrant culture, and diverse communities
- The Western Cape province is home to a thriving digital and creative industry, with many international companies establishing a presence in the region
- South Africa's time zone (GMT+2) allows for effective collaboration with international clients and teams
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while the Cape Town location provides a vibrant and culturally diverse environment for the candidate to thrive in.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Content test or assignment
- Interview with the hiring manager or a member of the content team
- Final decision and offer
Key Assessment Areas:
- Writing skills and ability to adapt tone for luxury positioning
- Understanding of the diamond and jewellery industry
- SEO knowledge and ability to optimise content
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in copywriting, SEO, and the diamond and jewellery industry
- Include a portfolio or writing samples that demonstrate your skills and experience
- Prepare for the content test or assignment by researching the company and its clients, and familiarising yourself with the brand's voice and tone
ATS Keywords: Copywriting, SEO, editorial content, luxury branding, collaboration, storytelling, gemology, market research, content optimisation, social media, interviews, creative writing, brand voice, cultural awareness, audience engagement, content calendar management
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for the interview.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Contentful)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: Familiarity with relevant tools and technologies is not required but may be an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- We Strive: Greenpark is committed to making a positive impact for the people and brands it serves
- Acting Together: Greenpark fosters a collaborative and inclusive work environment
- With Kindness: Greenpark prioritises respect, kindness, and openness in all interactions
Work Style:
- Remote work: Greenpark offers flexible work arrangements, allowing employees to balance work and personal responsibilities
- Global team: Greenpark's international client portfolio and global offices provide opportunities for collaboration and exposure to diverse perspectives
- Dynamic and creative environment: Greenpark's focus on innovation and creativity encourages employees to think outside the box and push boundaries
Self-Assessment Questions:
- How do you align with Greenpark's value of 'We Strive' in your approach to work and personal growth?
- How do you ensure effective collaboration and communication with remote team members, particularly those in different time zones?
- How do you maintain a positive and productive work environment, even when faced with challenges or setbacks?
ASSUMPTION: Greenpark's values and work style prioritise collaboration, inclusivity, and kindness, creating an environment where employees can thrive and make a positive impact.
⚠️ Potential Challenges
- Balancing brand storytelling with SEO optimisation may require additional research and effort
- Working with luxury brands may necessitate a deep understanding of the industry and its unique nuances
- Remote work may present challenges in maintaining work-life balance and staying connected with colleagues
- Cultural awareness and understanding of international markets, particularly the US, is essential for success in this role
ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, collaboration, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position requires a deep understanding of the diamond and jewellery industry and the ability to adapt tone for luxury positioning
- Greenpark's global client portfolio and remote work arrangement provide opportunities for exposure to diverse markets and industries not typically available in more traditional copywriting roles
- Career progression in this role may lead to senior content or editorial positions within the agency or the broader digital marketing industry
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse markets and industries, setting it apart from more traditional copywriting positions.
📝 Sample Projects
- Developing a series of blog posts showcasing the craftsmanship and heritage behind a luxury jewellery brand's collections
- Creating a social media campaign highlighting the emotional value and storytelling behind a diamond engagement ring
- Writing a comprehensive guide to diamond grading and certification for an international diamond retailer's website
ASSUMPTION: These sample projects demonstrate the range of content and the depth of industry knowledge required for success in this role.
❓ Key Questions to Ask During Interview
- How does Greenpark support the professional development and growth of its copywriters?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Greenpark foster a collaborative and inclusive work environment, particularly for remote team members?
- What are the most rewarding aspects of working on content for luxury brands, according to current team members?
- How does Greenpark measure the success of its content and ensure it aligns with client objectives?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to Greenpark's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in copywriting, SEO, and the diamond and jewellery industry
- Prepare a portfolio or writing samples that demonstrate your skills and experience
- Prepare for the content test or assignment by researching the company and its clients, and familiarising yourself with the brand's voice and tone
- Follow up with the Greenpark HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
