Copywriter, Digital (DX)

📌 Core Information - Job Title: Copywriter, Digital (DX) - Company: Okta - Location: Toronto, Canada - Job Type: Full-Time - Category: Marketing - Date Posted: April 18, 2025 - Experience Level: 5-10 years 🚀 Job Overview Okta is seeking an inspired copywriter to join their Digital Studio team and help evolve their digital experiences across auth0.com. This role involves conceptual ideation, content strategy, copywriting, and execution across digital creative briefs. The ideal candidate will have a strong background in B2B/tech writing, particularly for cybersecurity and/or developer audiences. ASSUMPTION: This role requires a balance of creativity and strategic thinking, with a focus on delivering compelling copy that converts. 📋 Key Responsibilities - 🌟 Conceptual Ideation & Content Strategy: Work closely with the Copy Lead and teams to develop innovative ideas and strategies for digital creative briefs. - 📝 Copywriting & Execution: Craft persuasive copy that aligns with the Auth0 voice and tone, and drives user engagement and action. - 🤝 Cross-Functional Collaboration: Partner with various teams, including Brand Strategy, Digital Strategy, Content, Campaigns, Product Marketing, Development, SEO, and Web Production, to bring brand and product storytelling to life across auth0.com. - 🎨 Design Collaboration: Work closely with designers in Figma to create innovative digital experiences. - 📈 Analytics & SEO: Leverage analytics and SEO considerations to inform strategies and recommendations, and iterate when necessary. - 🌐 Systems Thinking & User Journeys: Apply systems thinking to understand user journeys and personas, and create copy that resonates with different audience types. ASSUMPTION: This role requires a high level of collaboration and adaptability, as the copywriter will work with various teams and stakeholders to bring brand and product storytelling to life. 🎯 Required Qualifications - Education: BA or BFA in copywriting or a related field. - Experience: 4-6+ years of experience in copywriting, with a focus on B2B/tech writing for cybersecurity and/or developer audiences. - Required Skills: - Proven expertise in developing creative solutions on websites. - Strong working knowledge of content strategy. - Extraordinary copywriting skills and attention to detail. - Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations. - Preferred Skills: - Experience working with QA teams. - Familiarity with Figma or similar design tools. - Knowledge of the cybersecurity and/or developer industries. ASSUMPTION: While not explicitly stated, a strong understanding of the cybersecurity and/or developer industries would be beneficial for this role. 💰 Compensation & Benefits - Salary Range: CAD 86,000 - 130,000 per year (based on industry standards for a copywriter with 5-10 years of experience in Toronto). - Benefits: Health Insurance, Dental Insurance, Vision Insurance, RRSP with a Match, Healthcare Spending, Telemedicine, Paid Leave, Parental Leave. - Working Hours: 40 hours per week, with flexibility for remote work. ASSUMPTION: The salary range provided is an estimate based on industry standards for a copywriter with 5-10 years of experience in Toronto. Actual salary may vary based on factors such as skills, qualifications, and experience. 📌 Applicant Insights 🔍 Company Context - Industry: Okta is a leading provider of identity management solutions, operating in the competitive and dynamic software development industry. - Company Size: Okta is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth. - Founded: Okta was founded in 2009, with a strong focus on innovation and customer success. - Company Description: Okta gives you a neutral, powerful, and extensible platform that puts identity at the heart of your stack. No matter what industry, use case, or level of support you need, they've got you covered. - Company Specialties: Identity Management, Access Management, Single Sign-On, SaaS, Cloud, User Management, Mobile Security, Mobility Management, and IDaaS. 📊 Role Analysis - Career Level: This role is at the mid-career level, requiring a solid foundation in copywriting and relevant industry experience. - Reporting Structure: The copywriter will report directly to the Digital Copy Lead and work closely with various teams across marketing. - Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a healthy work-life balance. - Growth Opportunities: Okta offers opportunities for career growth and development, with a focus on internal promotions and skill-building. ASSUMPTION: Okta's mid-sized structure provides ample opportunities for career growth and development, with a focus on internal promotions and skill-building. 🌍 Location & Work Environment - Office Type: Okta's Toronto office is a collaborative and innovative workspace, designed to foster creativity and productivity. - Office Location: 642 King St W, Toronto, Ontario M5V 1M7, CA - Geographic Context: Toronto is a multicultural city with a thriving tech industry, offering a high quality of life and numerous opportunities for personal and professional growth. - Work Schedule: Okta offers a flexible work schedule, with core hours between 10:00 AM - 4:00 PM EST. ASSUMPTION: Okta's flexible work arrangement and remote-friendly policy allow for a healthy work-life balance, with core hours designed to accommodate different time zones. 💼 Interview & Application Insights - Typical Process: Okta's interview process typically includes an initial phone screen, followed by one or more rounds of behavioral and skills-based interviews with relevant stakeholders. - Key Assessment Areas: Okta will assess the candidate's copywriting skills, industry knowledge, and cultural fit throughout the interview process. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare examples of your best work, showcasing your ability to craft compelling copy that drives user engagement and action. - Research Okta's brand and values to demonstrate your understanding of their unique identity and culture. ASSUMPTION: Okta's interview process is designed to assess the candidate's technical skills, industry knowledge, and cultural fit, with a focus on finding the best fit for both the candidate and the company. 🛠️ Tools & Technologies - Figma - Google Workspace (G Suite) - Asana or similar project management tools - SEO tools (e.g., SEMrush, Ahrefs) ASSUMPTION: While not explicitly stated, Okta likely uses industry-standard tools and technologies to streamline their workflow and collaboration processes. 👔 Cultural Fit Considerations - Company Values: Okta's core values include Customer Success, No Arrogance, Integrity, and Action. - Work Style: Okta fosters a collaborative and innovative work environment, with a focus on cross-functional teamwork and continuous learning. - Self-Assessment Questions: - How do you align with Okta's core values, particularly Customer Success and No Arrogance? - How comfortable are you working in a remote-friendly, flexible work arrangement? - How do you approach continuous learning and professional development in a fast-paced, dynamic industry? ASSUMPTION: Okta's values and work style emphasize collaboration, innovation, and continuous learning, with a focus on finding candidates who align with their unique culture and identity. ⚠️ Potential Challenges - Role-Specific: This role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage competing priorities. - Company-Specific: Okta's mid-sized structure may present challenges in terms of limited resources or bureaucracy, requiring candidates to be adaptable and proactive in driving change. - Industry-Specific: The tech industry is fast-paced and dynamic, with constant changes and updates requiring candidates to be adaptable and proactive in staying up-to-date with industry trends and best practices. - Location-Specific: Toronto's high cost of living may present financial challenges for some candidates, requiring careful consideration of compensation and benefits packages. ASSUMPTION: Okta's mid-sized structure and fast-paced industry present unique challenges that require candidates to be adaptable, proactive, and strategic in their approach to work and career development. 📈 Similar Roles Comparison - Role Differentiation: This role focuses on digital copywriting for a specific brand (Auth0), whereas similar roles may involve broader content strategy or multiple brands. - Industry Context: Okta's focus on identity management sets it apart from other tech companies, with a unique value proposition and target audience. - Career Path Comparison: Okta's mid-sized structure offers opportunities for career growth and development, with a focus on internal promotions and skill-building. Larger enterprises may offer more structured career paths, while smaller startups may provide more rapid growth and leadership opportunities. ASSUMPTION: Okta's unique focus on identity management and mid-sized structure provide a distinct value proposition and career growth opportunities for candidates considering this role. 📝 Sample Projects - Role-Specific: Develop a compelling homepage hero section for auth0.com, driving users to explore the platform's features and benefits. - Industry-Specific: Create a series of blog posts or articles showcasing Okta's thought leadership in the identity management space, targeting different audience segments (e.g., CIOs, developers, IT admins). - Responsibility-Specific: Design and write a series of email campaigns targeting existing customers, promoting new features and driving engagement and adoption. ASSUMPTION: Okta's focus on identity management and digital experiences provides a wealth of opportunities for copywriters to create compelling, strategic content that drives user engagement and action. ❓ Key Questions to Ask During Interview - Role-Specific: How would you approach developing a consistent brand voice and tone for Auth0, while maintaining Okta's broader brand identity? - Team-Specific: How do you collaborate effectively with designers, strategists, and other stakeholders to bring brand and product storytelling to life across digital platforms? - Company-Specific: How do you align with Okta's core values, particularly Customer Success and No Arrogance, in your approach to work and career development? - Industry-Specific: How do you stay up-to-date with industry trends and best practices in identity management and digital experiences? - Work Environment-Specific: How do you approach working in a remote-friendly, flexible work arrangement, and what strategies do you use to maintain productivity and focus? ASSUMPTION: Okta's unique focus on identity management and digital experiences, as well as its mid-sized structure and remote-friendly work environment, present unique opportunities and challenges that candidates should consider when preparing for their interview. 📌 Next Steps for Applicants - Application Submission: Submit your application through the provided link. - Resume Customization: Tailor your resume to highlight your relevant experience and skills for this role, using keywords such as "copywriting," "content strategy," "B2B writing," "creative solutions," and "collaboration." - Cover Letter: Craft a compelling cover letter that demonstrates your understanding of Okta's unique identity and culture, and your enthusiasm for the role. - Portfolio/Examples: Prepare examples of your best work, showcasing your ability to craft compelling copy that drives user engagement and action. - Follow-Up: Follow up with the hiring manager one week after submission, reiterating your interest in the role and addressing any potential concerns or questions. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📌 Additional Information - Okta's Total Rewards Program: Okta offers a comprehensive Total Rewards program, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave). For more information, visit: . - Okta's Commitment to Diversity, Equity, and Inclusion: Okta is an Equal Opportunity Employer, committed to providing equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. Okta also considers for employment qualified applicants with arrest and conviction records, consistent with applicable laws. For more information, visit: . - Okta's Privacy Policy: Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, visit: . ASSUMPTION: Okta's commitment to diversity, equity, and inclusion, as well as its comprehensive Total Rewards program, demonstrates its dedication to providing a supportive and inclusive work environment for all employees.