Copywriter - Donut Studios

📌 Core Information 🔹 Job Title: Copywriter - Donut Studios 🔹 Company: New Engen 🔹 Location: United States (Remote) 🔹 Job Type: Full-Time 🔹 Category: Advertising & Marketing 🔹 Date Posted: May 22, 2025 🔹 Experience Level: 2-5 years of experience 🚀 Job Overview 🔹 Key Responsibilities: - Craft engaging and persuasive copy for various platforms, including social media, landing pages, and video scripts. - Collaborate with a team to create high-performing content while staying updated on trends and optimizing based on performance data. - Adapt to different brand voices and maintain a strong understanding of user experience and psychology to drive conversions. 🔹 Assumption: This role requires a versatile copywriter with a strong background in direct response marketing, social media advertising, and a deep understanding of TikTok and other social media trends. The ideal candidate will be able to switch between brand voices seamlessly and create persuasive copy that resonates with audiences. 📋 Key Responsibilities 🔹 Write scroll-stopping copy across paid social, landing pages, email, video scripts, and more. 🔹 Concept and write short-form TikTok-style ads that don't feel like ads but convert like crazy. 🔹 Switch seamlessly between wildly different brand voices - one minute it's clinical wellness, the next it's cheeky skincare. 🔹 Craft killer hooks, witty one-liners, and persuasive CTAs that punch above their weight. 🔹 Collaborate with designers, editors, and strategists to develop creative that's both high-performing and high-vibe. 🔹 Stay glued to social trends, emerging formats, and pop culture to keep your copy fresh and relevant. 🔹 Optimize copy based on performance data - testing, tweaking, and iterating to drive lower CPAs. 🔹 Ruthlessly self-edit and copyedit others with an eagle eye for tone, grammar, and clarity. 🔹 Pitch new ideas, content formats, and creative angles rooted in what's trending, what's working, and what's next. 🎯 Required Qualifications 🔹 Education: - Bachelor's degree in advertising, communications, english, or a related field. 🔹 Experience: - 2-6 years of relevant experience in copywriting, with a strong focus on direct response marketing and social media advertising. 🔹 Required Skills: - Proven ability to write engaging and persuasive copy for various platforms and brand voices. - Strong understanding of TikTok and other social media trends. - Excellent self-editing and copyediting skills. - Ability to multi-task and manage various work-streams in a fast-paced environment. - Self-starting, can-do, positive attitude. 🔹 Preferred Skills: - Experience with specific industry tools and technologies (e.g., Google Ads, Facebook Ads Manager, etc.). - Familiarity with A/B testing and optimization strategies. 💰 Compensation & Benefits 🔹 Salary Range: $60,000 - $65,000 per year (applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.) 🔹 Benefits: - Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D - 401k - Employer match - HSA - Employer contributes - Flexible Vacation & PTO plan - Paid Maternity / Paternity - Paid Holidays - Remote/Flex day schedule - Laid back office environment - Fun company events & off-sites 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Advertising Services 🔹 Company Size: 201-500 employees 🔹 Founded: 2016 🔹 Company Description: New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing. 🔹 Company Specialties: - Digital Marketing - SEM - Google Shopping - Facebook - Instagram - LinkedIn - SnapChat - Twitter - Digital Advertising - Amazon - Technology - Marketing Experimentation - Creative - Consulting - Strategy + Execution - Strategy - Research - and Insights 🔹 Company Website: www.newengen.com 📊 Role Analysis 🔹 Career Level: Mid-level (2-5 years of experience) 🔹 Reporting Structure: This role reports directly to the Creative Director of Donut Studios. 🔹 Work Arrangement: Remote (100% remote work) 🔹 Growth Opportunities: - As a mid-sized company, New Engen offers opportunities for career growth and advancement as the company expands and takes on new projects. - This role provides the opportunity to work on a wide range of brands and projects, allowing for diverse experience and skill development. 🌍 Location & Work Environment 🔹 Office Type: Remote (100% remote work) 🔹 Office Location(s): United States (Remote) 🔹 Geographic Context: - As a remote role, this position offers the flexibility to work from anywhere in the United States. - The ideal candidate will be comfortable working in a remote environment and have a dedicated workspace with reliable internet access. 💼 Interview & Application Insights 🔹 Typical Process: - Submit your application through the provided link. - Complete an initial phone or video screening to discuss your qualifications and fit for the role. - Participate in a creative challenge or test to assess your copywriting skills and ability to adapt to different brand voices. - Attend a final interview with the Creative Director and other team members to discuss your portfolio, experience, and career goals. 🔹 Key Assessment Areas: - Writing samples showcasing your ability to adapt to different brand voices and create persuasive copy. - Understanding of TikTok and other social media trends, as well as the ability to create engaging and relevant content. - Self-editing and copyediting skills, as well as an understanding of grammar, tone, and clarity. - Ability to work collaboratively with a team and manage multiple projects in a fast-paced environment. 🔹 Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Include a portfolio of your work that showcases your ability to adapt to different brand voices and create persuasive copy. - Be prepared to discuss your creative process and how you approach writing for different platforms and audiences. 🛠️ Tools & Technologies 🔹 Required Tools: - Google Docs or similar collaborative word processing software. - Project management tools (e.g., Asana, Trello, Jira) for tracking and organizing tasks. - Communication and collaboration tools (e.g., Slack, Microsoft Teams) for remote teamwork. 🔹 Preferred Tools: - Experience with specific industry tools and technologies (e.g., Google Ads, Facebook Ads Manager, etc.) is a plus. 👔 Cultural Fit Considerations 🔹 Company Values: - Build with Purpose: We work hard, stay humble, and build with purpose. - Challenge the Status Quo: We're not afraid to challenge the status quo and push boundaries. - Collaborate and Win: We believe in the power of collaboration and teamwork to achieve success. 🔹 Work Style: - The ideal candidate will be a self-starter with a can-do attitude, able to multi-task and manage various work-streams in a fast-paced environment. - Strong communication and collaboration skills are essential for working remotely and with a diverse team. 🔹 Self-Assessment Questions: - How do your personal values align with New Engen's company values? - Describe a time when you had to adapt to a new brand voice or writing style. How did you approach this challenge, and what was the outcome? - How do you stay up-to-date with social media trends and pop culture, and how do you incorporate this knowledge into your writing? ⚠️ Potential Challenges 🔹 Role-Specific Challenges: - The fast-paced nature of the role may require quick turnaround times and the ability to manage multiple projects simultaneously. - Working remotely may present unique challenges, such as maintaining focus and productivity in a home environment. 🔹 Company-Specific Challenges: - As a mid-sized company, New Engen may face growing pains and changes in structure as it continues to expand and take on new projects. - The competitive nature of the digital marketing industry may require constant learning and adaptation to new tools, trends, and best practices. 🔹 Industry-Specific Challenges: - The digital marketing industry is constantly evolving, with new platforms, trends, and technologies emerging regularly. Staying up-to-date and relevant may require continuous learning and professional development. 📈 Similar Roles Comparison 🔹 How this role differs from related positions: - Unlike traditional copywriting roles, this position requires a strong focus on direct response marketing and social media advertising, with a deep understanding of TikTok and other social media trends. - This role offers the opportunity to work on a wide range of brands and projects, allowing for diverse experience and skill development. 🔹 Industry-specific context: - The digital marketing industry is highly competitive, with a constant demand for fresh, engaging, and persuasive content. Successful copywriters must be able to adapt to new trends and platforms quickly and effectively. 📝 Sample Projects 🔹 Project example 1 - TikTok ad campaign for a skincare brand: - Create a series of short-form TikTok ads that showcase the brand's unique selling points while maintaining a consistent and engaging tone. - Collaborate with designers and editors to ensure the ads are visually appealing and on-brand. - Optimize the ads based on performance data to drive lower CPAs and improve overall campaign results. 🔹 Project example 2 - Landing page copy for an e-commerce brand: - Write persuasive and engaging copy for the brand's landing pages, highlighting its products, benefits, and unique value proposition. - Collaborate with designers and strategists to create a seamless user experience that drives conversions. - Optimize the landing pages based on performance data to improve overall site-wide results. 💡 Key Questions to Ask During Interview 🔹 Role-specific questions: - Can you describe a time when you had to adapt to a new brand voice or writing style? How did you approach this challenge, and what was the outcome? - How do you stay up-to-date with social media trends and pop culture, and how do you incorporate this knowledge into your writing? - Can you provide an example of a successful direct response marketing campaign you've worked on? What was your role, and what were the results? 🔹 Company-specific questions: - How does New Engen support the growth and development of its employees? - What are some of the most challenging projects the company has undertaken, and how did the team approach them? 🔹 Industry-specific questions: - How do you see the role of copywriting evolving in the digital marketing landscape, and how do you plan to adapt to these changes? - What are some of the most effective strategies you've used to optimize copy based on performance data? 📌 Next Steps for Applicants 🔹 To apply for this position: 🔹 Submit your application through this link. 🔹 Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 🔹 Include a portfolio of your work that showcases your ability to adapt to different brand voices and create persuasive copy. 🔹 Be prepared to discuss your creative process and how you approach writing for different platforms and audiences. 🔹 Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.