📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Brooklinen
🔹 Location: Brooklyn, New York, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Retail, Consumer Goods
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in-office, 3 days remote)
🚀 Job Overview
Key aspects of this role include:
- Evolving and disseminating the Brooklinen brand voice through clear and detailed copy
- Writing site copy, including product descriptions, for web
- Executing e-commerce campaigns based on larger marketing goals
- Maintaining brand tone of voice across multiple channels
- Collaborating with merchandising, marketing, and digital product teams
ASSUMPTION: This role requires a strong understanding of the Brooklinen brand and its products, as well as the ability to adapt writing styles for various channels and audiences.
📋 Key Responsibilities
✅ Write on-brand copy that strategically delivers for digital channels
✅ Execute e-commerce campaigns on a quarterly basis, advising on copy across digital channels
✅ Write and edit site copy, including product descriptions, for web
✅ Work closely with merchandising, marketing, and digital product teams to ensure new product value props are clearly communicated
✅ Maintain brand tone of voice across multiple channels, ensuring consistency in messaging while pushing boundaries
✅ Jump in on ad-hoc requests that may arise on other marketing channels
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: 3+ years of copy experience, particularly in the consumer goods or e-commerce space
Required Skills:
- Proven experience writing product copy and marketing copy
- Ability to adapt writing styles for various channels and projects
- Strong attention to detail in copyediting and proofreading
- SEO and SEM knowledge
- Collaboration and organizational skills
Preferred Skills:
- Passion for interior design and home goods
- Experience with data-driven creative execution
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the interior design and home goods space may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $80,000 per year
Benefits:
- Health, dental, and vision insurance with generous employee contributions
- Fertility support
- 401K plan with a 4% company match
- Pre-tax commuter benefits
- 40% discount on Brooklinen products and a 25% discount for friends and family, plus a bi-annual product allowance
- Free memberships to One Medical and Talkspace
- Flexible wellness and lifestyle $1,000 reimbursement through Joon
- 14 weeks of fully paid parental leave
- Year-long Summer Fridays (3 pm office close every Friday)
- 20 days of vacation per year (pro-rated by start date), increasing to 25 days after five years
- One-month fully paid sabbatical at the five-year anniversary
- Hybrid work schedule (2 days in-office, 3 days remote)
- Additional remote weeks available (Thanksgiving week, last week of December, and up to four additional weeks per year)
- Competitive equity grants
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the consumer goods and e-commerce industries in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on home essentials and soft goods
Company Size: 51-200 employees, offering a collaborative and low-ego work environment
Founded: 2014, with a mission to create happiness at home with products made to be lived in
Company Description:
- Brooklinen is a direct-to-consumer (DTC) brand known for its high-quality, affordable bedding and bath products
- The company has expanded its product offerings to include loungewear, bath, and home decor
- Brooklinen has received numerous awards and accolades from industry tastemakers
Company Specialties:
- Retail
- Home essentials
- Bedding
- Loungewear
- Customer service
- Bath and decor
Company Website: https://www.brooklinen.com
ASSUMPTION: Brooklinen's focus on quality, value, and customer experience has contributed to its success in the competitive retail market.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and collaboration within the creative team
Reporting Structure: Reports directly to the Director of Copy & Editorial
Work Arrangement: Hybrid (2 days in-office, 3 days remote), with a flexible and balanced work environment
Growth Opportunities:
- Potential to grow within the creative team as the company expands
- Chance to collaborate with various teams, such as marketing, merchandising, and e-commerce
- Opportunity to work on a wide range of projects, from product descriptions to marketing campaigns
ASSUMPTION: This role offers a unique opportunity to work on a variety of projects and collaborate with different teams, providing ample opportunities for growth and learning.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in-office, 3 days remote), with a flexible and balanced work environment
Office Location(s): 10 Jay St, Brooklyn, New York 11201, US
Geographic Context:
- Brooklyn, New York, is known for its vibrant arts and culture scene, as well as its diverse food and entertainment options
- The office is located in the Dumbo neighborhood, offering easy access to public transportation and nearby amenities
- The area is home to many tech and creative industries, providing ample networking opportunities
Work Schedule: Full-time (40 hours per week), with a flexible and balanced work environment
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Initial interview with a recruiter
- First round with the Director of Copy & Editorial
- Second round, including a project review with the Director of Copy & Editorial and a meeting with a Senior Designer
- Final round with the Director of Recruiting and the VP, Creative
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with Brooklinen's values
- Problem-solving skills and adaptability
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best writing samples and any relevant projects
- Research Brooklinen's brand voice and values to demonstrate your understanding and alignment
- Be prepared to discuss your approach to copywriting and how you adapt your writing style for different channels
ATS Keywords: Copywriter, E-commerce, Marketing, Product Descriptions, Brand Voice, Campaign Execution, Social Media, Consumer Goods, Interior Design, Collaboration, Attention to Detail, SEO, SEM
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on Brooklinen's brand voice and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as the copywriter will be working on various projects and collaborating with different teams.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Passion
- Genuine connection
- Collaboration
- Refreshingly low-ego
Work Style:
- Flexible and balanced work environment
- Focus on personal well-being and work-life balance
- Growth opportunities and continuous learning
- Strong emphasis on collaboration and teamwork
Self-Assessment Questions:
- How do you embody Brooklinen's brand voice in your writing, and how do you adapt it for different channels?
- How do you balance hard work with personal well-being, and how do you prioritize self-care?
- How do you approach collaboration and teamwork, and how do you handle feedback and criticism?
ASSUMPTION: Brooklinen's culture values authenticity, passion, and genuine connection, with a strong emphasis on collaboration and a refreshingly low-ego work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting writing styles for various channels and audiences
- Maintaining brand tone of voice consistency across multiple channels
- Working in a fast-paced and dynamic retail environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Unlike other copywriter roles, this position focuses on the consumer goods and e-commerce industries, with a specific emphasis on home essentials and soft goods
- Brooklinen's brand voice and values set it apart from other retailers, requiring a unique understanding and alignment from candidates
- This role offers a unique opportunity to work on a variety of projects and collaborate with different teams, providing ample opportunities for growth and learning
ASSUMPTION: This role is unique in its focus on the consumer goods and e-commerce industries, with a specific emphasis on home essentials and soft goods, and offers a unique opportunity for growth and learning.
📝 Sample Projects
- Writing engaging and informative product descriptions for Brooklinen's website
- Creating compelling marketing campaigns for seasonal promotions and new product launches
- Adapting brand voice and messaging for social media platforms, email newsletters, and other marketing channels
ASSUMPTION: These sample projects demonstrate the variety and scope of work expected from the copywriter, showcasing their ability to adapt their writing style for different channels and audiences.
❓ Key Questions to Ask During Interview
- Can you describe the Brooklinen brand voice and how it is maintained across multiple channels?
- How does the copywriting team collaborate with other departments, such as marketing and merchandising?
- What opportunities are there for growth and learning within the creative team?
- How does Brooklinen support work-life balance and employee well-being?
- What are the most challenging aspects of working in a fast-paced and dynamic retail environment?
ASSUMPTION: These questions are designed to provide insight into Brooklinen's brand voice, work environment, and opportunities for growth and learning, as well as the challenges and expectations of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best writing samples and any relevant projects
- Research Brooklinen's brand voice and values to demonstrate your understanding and alignment
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
