Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Belk

🔹 Location: Charlotte, NC - Corporate Office - Merchandising

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging, persuasive copy for various platforms and projects
• Collaborating with cross-functional teams to translate briefs and company priorities into customer-facing stories
• Managing multiple projects simultaneously, from concepting to final edits
• Working in a fast-paced, collaborative environment with critical deadlines
• Continuously evolving copy based on strategy changes and feedback

ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to manage multiple projects simultaneously. It's ideal for someone who thrives in a fast-paced environment and can balance multiple priorities.

📋 Key Responsibilities

✅ Develop engaging, persuasive copy for various projects, including store signs, print mailers, website pages, and product descriptions

✅ Collaborate with graphic designers and cross-functional partners to translate briefs and company priorities into customer-facing stories

✅ Manage multiple projects simultaneously, including concepting, writing, proofreading, and providing edits

✅ Conduct research and gather information needed to complete assigned projects

✅ Ensure 100% accuracy on all content, including pricing, product/event information, headlines, grammar, spelling, and punctuation

✅ Participate in reviews, presentations, and other project-related meetings

ASSUMPTION: This role requires a high degree of creativity and attention to detail. The copywriter must be able to manage multiple projects simultaneously and meet critical deadlines.

🎯 Required Qualifications

Education: Bachelor's Degree in Communications, Journalism, English, or a related field

Experience: 3-5 years of related experience or training

Required Skills:

• Strong writing skills, including tone, structure, grammar, spelling, and factual accuracy
• Highly organized and detail-oriented with the ability to think big picture
• Ability to manage and execute multiple ongoing projects
• Familiarity with content management systems
• Ability to work both independently and in a team environment
• Understanding of retail climate, terminology, and SEO

Preferred Skills:

• Working knowledge of InDesign

ASSUMPTION: While a Bachelor's Degree in a related field is required, relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a mid-level copywriter in the Charlotte, NC area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Belk merchandise
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, Monday-Friday, with flexibility for project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Belk is a privately-owned department store with a focus on selling great products at great prices, treating customers like family, and giving back to the community. They operate nearly 300 stores in 16 Southeastern states, as well as an e-commerce platform and mobile app.

Company Size: Belk has 10,001+ employees, making it a large organization with significant resources and opportunities for growth.

Founded: Belk was founded in 1888 by William Henry Belk, with his brother, Dr. John Belk, joining as a partner.

Company Description:

• Belk offers a wide range of products, including apparel, accessories, shoes, home goods, and cosmetics.
• The company is known for its private brands, such as Belk Exclusives and Belk Kids.
• Belk is committed to giving back to the community through various initiatives, including the Belk Children's Charity.

Company Specialties:

• Retail
• Stores
• CPG
• Supply Chain
• Planning
• Allocation
• Merchandising
• Fashion
• Private Brands
• Design
• eComm
• and Internships

Company Website: Belk Careers

ASSUMPTION: Belk's large size and extensive resources provide opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 3-5 years of related experience or training.

Reporting Structure: The copywriter will report to the Manager, Copy & Creative Services, and collaborate with various cross-functional teams, including graphic designers, merchandising, and marketing.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The exact office days and remote work schedule are subject to change based on business needs and team preferences.

Growth Opportunities:

• Advancement to a senior copywriter or creative director role
• Expansion into other areas of marketing or communications
• Opportunities to work on high-visibility projects and campaigns

ASSUMPTION: Belk's large size and diverse product offerings provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Belk's corporate office is a modern, collaborative workspace with open-concept offices and shared spaces for team meetings and brainstorming sessions.

Office Location(s): Charlotte, NC - Corporate Office - Merchandising

Geographic Context:

• Charlotte, NC, is a major city in the Southeastern United States, with a diverse population and a thriving cultural scene.
• The cost of living in Charlotte is generally lower than in other major metropolitan areas on the East Coast.
• Charlotte has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: The work schedule for this role is full-time, Monday-Friday, with flexibility for project deadlines. The exact office days and remote work schedule are subject to change based on business needs and team preferences.

ASSUMPTION: The office environment at Belk's corporate headquarters is collaborative and fast-paced, with a strong emphasis on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and a cross-functional team
• Final interview with the director of creative services
• Job offer and onboarding

Key Assessment Areas:

• Writing skills and portfolio presentation
• Cultural fit and alignment with Belk's values
• Problem-solving and critical thinking skills
• Ability to work collaboratively and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your relevant writing experience and skills.
• Prepare a portfolio of your best writing samples, showcasing your versatility and creativity.
• Be ready to discuss your portfolio pieces in detail and explain your thought process behind each project.
• Research Belk's brand voice and tone, and be prepared to demonstrate your ability to write in a style that aligns with the company's guidelines.

ATS Keywords: Copywriter, Writing Skills, Attention to Detail, Project Management, Research Skills, Collaboration, Content Management Systems, SEO, InDesign

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their writing skills and cultural fit with Belk's values.

🛠️ Tools & Technologies

• Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Act with Integrity
• Collaborate & Win Together
• Innovate & Improve
• Own It & Deliver

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with a willingness to take on new challenges
• Results-driven, with a focus on meeting critical deadlines

Self-Assessment Questions:

• Do you align with Belk's company values, particularly in being customer-obsessed and collaborative?
• Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
• Do you have a proven track record of delivering high-quality work under tight deadlines?

ASSUMPTION: Belk's company culture is collaborative and customer-focused, with a strong emphasis on teamwork and cross-functional collaboration. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to shifting priorities.

⚠️ Potential Challenges

• Managing multiple projects simultaneously with critical deadlines
• Adapting to a fast-paced, dynamic work environment with shifting priorities
• Working collaboratively with cross-functional teams, including graphic designers, merchandising, and marketing
• Meeting the high standards for accuracy and quality set by Belk's brand guidelines

ASSUMPTION: The fast-paced, collaborative nature of this role may present challenges for candidates who prefer a more structured or independent work environment.

📈 Similar Roles Comparison

• Unlike other copywriter roles, this position requires a strong understanding of retail climate, terminology, and SEO.
• Belk's large size and diverse product offerings provide ample opportunities for career growth and development within the company.
• This role is part of a larger creative services team, offering opportunities to collaborate with and learn from other creative professionals.

ASSUMPTION: While this role shares similarities with other copywriter positions, its unique focus on retail and collaboration with cross-functional teams sets it apart.

📝 Sample Projects

• Developing engaging, persuasive copy for a seasonal marketing campaign, including print mailers, email newsletters, and social media posts
• Writing product descriptions for a new private label clothing line, ensuring accurate and compelling content that aligns with Belk's brand voice and tone
• Creating signage and in-store promotional materials for a store-wide event, working collaboratively with graphic designers and merchandising teams to ensure consistency and accuracy

ASSUMPTION: The projects listed above are examples of the types of assignments a copywriter at Belk might encounter. The specific projects and responsibilities may vary based on business needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a project, from concept to final delivery?
• How does the creative services team collaborate with other departments, such as merchandising and marketing?
• What opportunities are there for professional development and growth within the creative services team?
• How does Belk support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the creative services team?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides an opportunity to assess the company culture and fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant writing experience and skills.
• Prepare a portfolio of your best writing samples, showcasing your versatility and creativity.
• Be ready to discuss your portfolio pieces in detail and explain your thought process behind each project.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.