Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Kohl's

🔹 Location: Kohl's Corporate Offices (0900), Menomonee Falls, WI, USA (Hybrid: On-site Mon-Thu, Remote Fri)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Creative

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site 4 days/week, Remote 1 day/week)

🚀 Job Overview

Key aspects of this role include:

• Developing engaging, on-brand copy for omnichannel marketing efforts
• Working closely with art directors, designers, and marketing leaders to create compelling content
• Ensuring Kohl's brand voice and integrity are maintained
• Translating strategy into creative solutions while adhering to standard copy practices

ASSUMPTION: This role requires a strong grasp of grammar, style, and demonstrated copywriting ability. Bilingual fluency in English and Spanish is essential for this position.

📋 Key Responsibilities

✅ Translate strategy into creative solutions

✅ Adhere to standard copy practices

✅ Help develop content for Kohl’s marketing channels

✅ Work closely with art directors, designers, strategy, and merchant partners to create compelling content for Kohl’s brand

✅ Attend relevant meetings and present project work at creative reviews with marketing leaders

✅ Write and present rationales for presentations

✅ Ensure Kohl’s brand voice and integrity are maintained

✅ Incorporate changes and ensure copy is up-to-date and accurate throughout the lifecycle of a project

✅ Edit copy to reflect changes from requests and reviews

✅ Refine and implement copy targeting Spanish-speaking customers

✅ Proofread Spanish copy before final posting or publishing

✅ Write fluently in English and Spanish and translate copy

✅ Additional tasks may be assigned

ASSUMPTION: This role may require working on multiple projects simultaneously, requiring strong time management and organizational skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in English, journalism, communications, or a related subject

Experience: Minimum 2+ years of work experience in writing (exclusive of coursework)

Required Skills:

• Bilingual fluency in English and Spanish
• Superior grasp of grammar and style
• Demonstrated copywriting ability (as demonstrated by portfolio)
• Strong ideation and communication skills
• Self-starter

Preferred Skills:

• Retail experience

ASSUMPTION: While not required, retail experience would provide valuable context for creating engaging copy for Kohl's marketing channels.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (Based on industry standards for a Copywriter with 2-5 years of experience in the retail sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Employee discount
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement

Working Hours: Full-time (40 hours/week), with flexible scheduling for remote work on Fridays

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1962

Company Description:

• Kohl's is a leading omnichannel retailer with more than 1,100 stores in 49 states
• Kohl's business is built on a solid foundation of more than 60 million customers, an unmatched brand portfolio, industry-leading loyalty and Kohl's Card programs, a convenient and accessible nationwide store footprint, and large digital business on Kohls.com and the Kohl's mobile app
• Kohl's is committed to delivering a great customer experience, whether shopping in-store or online

Company Specialties:

• Beauty
• Technology
• Software Engineers
• Retail
• Finance
• Marketing
• and Product Development

Company Website: careers.kohls.com

ASSUMPTION: Kohl's is a well-established retailer with a strong focus on customer experience and a diverse range of products and services.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Creative Director

Work Arrangement: Hybrid (On-site 4 days/week, Remote 1 day/week)

Growth Opportunities:

• Potential advancement to Senior Copywriter or Copy Manager roles
• Opportunities to work on diverse projects and campaigns
• Chance to develop skills in Spanish copywriting and translation

ASSUMPTION: This role offers opportunities for career growth and skill development within the creative department at Kohl's.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a creative and collaborative work environment

Office Location(s): Menomonee Falls, WI, USA

Geographic Context:

• Menomonee Falls is a suburb of Milwaukee, Wisconsin
• The area offers a mix of urban and suburban living with access to parks, shopping, and dining options
• Milwaukee is known for its vibrant arts and culture scene, professional sports teams, and outdoor recreation opportunities

Work Schedule: Monday through Thursday, on-site; Friday, remote

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Creative Director and a member of the creative team
• Portfolio review and writing test
• Final interview with the hiring manager

Key Assessment Areas:

• Portfolio content and quality
• Writing skills and creativity
• Communication and collaboration skills
• Cultural fit and alignment with Kohl's brand values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a diverse portfolio showcasing your copywriting abilities, including Spanish-language samples if available
• Research Kohl's brand voice and values to demonstrate your understanding and alignment during interviews
• Be prepared to discuss your approach to translating strategy into creative solutions and adhering to standard copy practices

ATS Keywords: Bilingual, Copywriting, Grammar, Style, Communication, Creativity, Editing, Proofreading, Teamwork, Time Management, Attention to Detail, Spanish Translation, Content Development, Marketing, Self-Starter, Ideation

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Content management systems (CMS)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Proficiency in these tools is not required but may be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Inclusive & Diverse
• Agile & Innovative
• Collaborative & Respectful
• Accountable & Results-Driven

Work Style:

• Creative and collaborative
• Adaptable and responsive to feedback
• Results-driven and deadline-oriented
• Strong communication and teamwork skills

Self-Assessment Questions:

• Do you have a strong understanding of and alignment with Kohl's brand voice and values?
• Are you comfortable working in a collaborative, creative environment and receiving feedback on your work?
• Can you manage multiple projects and deadlines effectively while maintaining a high level of attention to detail?

ASSUMPTION: Applicants should assess their fit with Kohl's company values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to feedback and revisions from various stakeholders
• Maintaining a high level of creativity and innovation while adhering to brand guidelines
• Working effectively in a hybrid work environment

ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to feedback, and maintain a high level of creativity and innovation in this role.

📈 Similar Roles Comparison

• Unlike other copywriter roles, this position requires bilingual fluency in English and Spanish
• Kohl's offers a unique opportunity to work in the retail sector, with a focus on omnichannel marketing efforts
• Career progression may include advancement to Senior Copywriter or Copy Manager roles within the creative department

ASSUMPTION: Applicants should consider the unique aspects of this role and the opportunities it offers within the retail sector.

📝 Sample Projects

• Developing engaging, on-brand copy for Kohl's marketing channels, including social media, email campaigns, and in-store signage
• Translating strategy into creative solutions for seasonal campaigns and promotions
• Collaborating with art directors, designers, and marketing leaders to create compelling content for Kohl's brand

ASSUMPTION: These sample projects provide an overview of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for developing copy for Kohl's marketing channels?
• How does this role collaborate with other departments, such as merchandising and marketing?
• What opportunities are there for professional growth and development within the creative department?
• How does the company support work-life balance for employees working in a hybrid arrangement?
• Can you provide examples of successful copywriting campaigns at Kohl's and the strategies behind them?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a better understanding of the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a diverse portfolio showcasing your copywriting abilities, including Spanish-language samples if available
• Research Kohl's brand voice and values to demonstrate your understanding and alignment during interviews
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.